Benefits
Take your app sales to the next level
Learn how Marketplace Rewards helps software development companies close deals and reach more customers.
Close more deals
Azure sponsorship benefits provide free Azure usage to qualified partners and their customers. This can offset your own Azure operating costs or be used as a deal sweetener to help close marketplace deals.
Optimize your listing for free
Get personalized guidance from professional marketers to help you create a more compelling solution listing on Microsoft Marketplace.
Engage with Microsoft sellers
Highlight your solution to Microsoft field sellers with incremental go-to-market (GTM) benefits, including partner and customer success stories, Microsoft seller webinars, and more.
Secure a Microsoft executive endorsement
Showcase your status as a high-performing partner with an executive endorsement for your Marketplace solution. Apply it across software marketing strategies and campaigns, social channels, Marketplace listings, and sales landing pages.
Grow faster with the AI track
Speed up your Marketplace journey with a track designed to help AI-verified software companies that are transacting apps built with Microsoft Copilot.
Join a dedicated community
Drive Marketplace transactions with hands-on support from Engagement Managers and early access to go-to-market benefits.
Brand awareness
Get to market faster with expert guidance from professional marketers to help you create a clear and compelling listing, plus promotional support through Microsoft social handles, blogs, and websites to spread the word about your Marketplace offer.
Demand generation
Expand to new global markets and reach ready-to-buy Microsoft customers through featured home page promotions and product category placements on Microsoft Marketplace.
Co-selling and partner-to-partner opportunities
Promote your Marketplace offer to Microsoft field sellers to help you reach more customers, break into new markets, and expand opportunities.
Sales enablement and support
Customize and download an unlimited number of co-branded marketing assets, sales tools and materials to support your growth activities.
Eligibility
Is your software company eligible for benefits?
If you’ve published a solution on Microsoft Marketplace, you’re eligible for Marketplace Rewards.
Benefit eligibility is based on:
- Marketplace billed sales (MBS)
- Business Applications solution value
- Teams App monthly active users (MAU)
What’s included
Exclusive rewards for software companies
Start earning sales and marketing benefits with Marketplace Rewards
SUCCESS STORIES
Accelerating growth with Marketplace Rewards
See how software development companies are speeding up sales cycles and driving more leads.
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ISV Success
Accelerate early-stage growth
Access benefits and resources designed to help software development companies build well-architected applications, publish to Microsoft Marketplace, and grow their sales.
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Solve startup challenges with confidence
Designed for founders that are ready to start their business, Microsoft for Startups provides benefits and support that help you build the best and launch your next big idea.
FAQ
Frequently asked questions
- Opt in to Marketplace Rewards:
- Sign in to Partner Center (contact a Microsoft Partner Network administrator if needed).
- Select Membership > Marketplace Rewards.
- Click "Enroll into Marketplace Rewards Program" (or "Click here to opt out" if already enrolled).
- Follow the prompts to complete enrollment.
- Sign in to Partner Center.
- Select Benefits > Marketplace Rewards.
- Click Activate or Access now next to the benefits you want to start using.
- Confirm via email.
- For more details, see Manage Marketplace Rewards in Partner Center, and activate marketing and sales benefits.
- Sign in to Marketplace Rewards Toolbox.
- Select Dashboard to view and act on benefits.
Get started in Partner Center. - All partners gain a base level of benefits, such as optimization recommendations and PR support, upon publishing a transactable offer. Marketplace Rewards benefits are based on performance, allowing you to unlock additional benefits as your transactable sales grow. The more you scale, the more benefits you can access at each tier based on your Marketplace performance.
Be sure to check out the Marketplace Best Practices Guide for more insights. - You must assign a company marketing contact in Partner Center, then activate desired sales and marketing benefits under the Marketplace Rewards tab. You’ll then receive follow-up support from the Marketplace Rewards team.
- Benefit tiers are based on partners' Marketplace performance. Higher tiers offer greater benefits, such as additional Azure sponsorship benefits and dedicated engagement support. All benefits refresh every year on your anniversary date based on your performance in the trailing twelve months (TTM).
- Software development companies publishing transactable offers, Teams Apps, and qualifying Business Applications in Teams Store, AppSource, or Azure Marketplace, are eligible for marketing and sales benefits, including Azure sponsorship benefits.
- Marketplace billed sales offer an accelerated path to co-sell benefits by demonstrating Marketplace performance, which can include seller incentivization and access to customers' Azure commitments.
Learn more
Continue your journey
Not sure where to start?
Get personalized resources and step-by-step guidance from app advisor.
ISV Success
Accelerate your AI journey
Get exclusive access to AI services, hands‑on technical guidance, and the developer tools you need to ship and publish to Marketplace with confidence.
Get connected
Learn from other software companies
Ask questions, discover insights, and access key information to help you succeed in Marketplace and take your app to the next level.
- [1]Average Marketplace transacted sales are seven times higher than the sales of those who did not participate in Marketplace Rewards benefits.
