The Primark Post #2

Welcome to The Primark Post!

You’re reading our second edition and if you’ve not already, hit subscribe so you don’t miss any of our top news and updates in future editions.

As we head into autumn/winter, we’ve been full steam ahead with our 'In Denim We Can' campaign with 10 standout denim styles showcasing our improved fit and style, not to mention our first-ever TV ad in the UK!

We’ve also hit new milestones around the world as we celebrated our 470th store opening in France and marked 10 years of Primark in the USA.

So, let’s dive into what’s been happening…

470 and Counting…📈

We celebrated a major milestone this month with the opening of our 470th Primark store worldwide in Caen, Normandy – also our 29th store in France. The buzz was undeniable, with 1,500 eager customers lining up to be among the first through the doors.

And Caen wasn’t the only celebration! We also cut the ribbon on new stores across France, Spain, Italy and the US - bringing Primark style and value to even more communities around the world.

Our Texas, US store opening was especially meaningful as it came during our 10-year anniversary celebrations stateside. Since welcoming our first shoppers at Downtown Crossing in Boston back in 2015, we’ve grown to 33 stores across 13 states – and counting!

In Denim We Can 💪

This month we launched 'In Denim We Can' – our integrated brand campaign featuring 10 denim styles in our latest Autumn/Winter collection. We were so excited to mark this with our UK TV ad debut. From buses and billboards to our shop floors, we’re showing customers that you don’t have to pay more to get great style and quality denim at Primark: every woman deserves to look and feel her best without having to break the bank! Our latest collection offers more choice than before, with a focus on improved fit and quality. One of our buyers, Trudy, tried on over 200 pairs so you don’t have to. Check out our handy denim fit guide to help you find your perfect pair.

In Denim We Care 🤗

We know that your favourite pair of jeans can last a lifetime as it’s such a durable, hardwearing fabric – but that’s only true if we look after them. To learn how to protect them from that inevitable wear and tear, we’ve teamed up with author of 'Garment Goddess' and clothing care expert Laura de Barra. Check out her top tips for giving your denim that little bit of TLC.

Home Sweet Home 🏠

It’s been six months since we opened our very first standalone Primark Home in Belfast - a milestone moment for our brand and a welcome addition to the heart of the city. Four weeks ago, we opened our second Primark Home at Trafford Palazzo in Manchester, our first Home store in Great Britain. Spanning almost 12,000 sq. ft across two floors, it offers everything from everyday essentials to our elevated Home Edit collection.

From cosy bedding to statement décor - what’s your must-have Primark Home find?

Quick fire Q&A with our retail team 🔥

From favourite locker snacks to who he’d swap jobs with for a day, Brian, a retail assistant based in Dublin, took on our quick-fire Q&A and gave us a peek into life at Penneys.

Thanks for reading the second edition of The Primark Post. We’ll be back next month with more news and insights including our upcoming 18th market entry with our first store in Kuwait set to open. Let us know what you'd like to see more of!