We partnered with DIME Beauty Co on The Exit Interview: a confessional-style campaign where women break up with overcomplicated routines, 10-step regimens, and trendy products that didn’t deliver.

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We partnered with DIME Beauty Co on The Exit Interview: a confessional-style campaign where women break up with overcomplicated routines, 10-step regimens, and trendy products that didn’t deliver. Shot like a reality TV tell-all and styled like a fashion editorial, the campaign brings breakup energy to skincare. WITHIN led creative production to deliver a campaign that feels sharp, intimate, and unexpectedly relatable.

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Transcript

Are you ready to talk about it? Yeah. We had a long history. I stayed longer than I should have. We were on again and off again because. I kept breaking out, so I switched. I had to make a change. I didn't need the next big thing. I needed the right thing. For once. It wasn't complicated. Before, I never even knew what was in my products or what they did to my skin. But with Dime, I don't have to second guess. It feels good to finally be honest with myself.

Matthew Smith

Google Cloud Certified Generative AI Leader & Post Production Supervisor @ WITHIN

So beautiful!

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