Prestige Consumer Healthcare’s Post

Goody’s® is helping marathon runners Get to Good™ when they need it most. Through the launch of a new white paper and the debut of an activation aimed to surprise marathon runners around the country, Goody’s® is pairing its powerful pain relief with the simple act that anyone can do to aid in recovery: smile. Goody’s® published “The Science of Smiling & Benefits to Pain Relief,” a white paper on how the physical act of smiling can have a positive impact on pain relief in athletes to demonstrate that smiling is scientifically proven to help reduce pain. To bring the research to life, Goody’s® created Smile 20, a surprise engagement for runners that live at the notorious “mile 20” of a marathon race, where runners hit a wall. Smile 20 made its debut on April 6 at the Knoxville Marathon. Runners were photographed as they approached the 20th milestone, only to turn a corner and see their faces displayed in real-time on a giant digital screen with an AI-powered smile filter stuck in a toothy, infectious grin. The surprise sight triggered real, contagious smiles that, in return, helped them push through the inevitable wall. Goody's was also waiting at the finish line to help runners in their post-race recovery. Learn more at https://lnkd.in/eijQEBzx #goodys #Smile20 #GetToGood #fastpainrelief