MERGE’s Post

Congrats to our partners at Elanco and the MERGE team for bringing home Best Interactive Exhibit at #AVMA2025 for the unforgettable Playing with Fire booth. "Elanco gave us the opportunity to push the boundaries of engagement to create an interactive space that captivated a crowd at AVMA. Using digital flooring, a large touchscreen that gamified osteoarthritis education, steam-driven fire simulations, and fireside chats with a well-known DVM in the industry, brought to life a fun, educational, and engaging extension of the brand." — George Bird, Director of Experience Design, MERGE Thank you to Hamilton and our partners at Elanco, Nick Sterling, for helping us bring our vision to life. We are grateful for the dedication of our team: Adriana Zardus, Amy McVey, Bethany Zimmermann, Casey Luttrell, Dan Boehne, Daniel Valencia, George Bird, Heather New, James Holden, Jason Wickersheim, Jessica Ocampo, Josh Liotta, Josh Ziegler, Kellie Innocenti, Kellsey Martin, Kimberly Pavlovich, Malarie Claudepierre, Wes Huisengo, Rob Tucker, David Merriman, Daniel Smith, Ph.D., Spencer Tetik and Jody Flaherty.