Last month at #CannesLions2025, our very own Darline Jean, Managing Director of Global Publishing Platforms, had a fantastic fireside chat with Jon Watts from the Coalition for Innovative Media Measurement (CIMM) on a Beet.TV panel. They delved into the evolving ad supply chain and the pivotal changes driven by curation, evolving buyer-seller dynamics, and AI. For our publisher partners, here are some key takeaways from their insightful session: ✅ Streamlining the Supply Chain: The industry's push for "fewer hops, clearer pipes" is creating more transparent and efficient buyer-seller relationships. ✅ The Rise of Curation: Sell-side curation is a game-changer, bringing targeting closer to inventory, which boosts reach for buyers and enhances control and transparency for publishers. ✅ AI as a Force Multiplier: AI is transforming the ad tech ecosystem by automating workflows, driving insights, enhancing targeting, and improving overall ad quality. Understanding how to maximize revenue and thrive in this evolving landscape remains paramount for publishers and agencies alike. #GoogleAdManager #AdTech #Cannes
