EVP of Consumer & Content Experience at Razorfish; Razorfish NA Innovation Capability Lead
This was a fun one. 🙌 Thanks for inviting me to join your panel, VideoAmp, and for the great conversation with Danielle Zazula from VideoAmp, Jorge Ruiz from TikTok, Nic Paul from Spotter, and Samir Chaudry and Colin Rosenblum from Colin and Samir. ☀️ 🏝️ 🧠 💡 Cannes Lions International Festival of Creativity 2025
Forget vanity metrics. Saves, shares, real engagement — that’s where the insight lives. Creators aren’t just making content. They’re building media empires, crafting communities, and converting every swipe into a strategy. Appreciate the sharp POV from Cristina Lawrence 🗣️
