As we transition from the era of GenAI experimentation to enterprise-grade activation, one thing is clear: we’re not just generating content, we’re engineering intent-aware, context-resonant experiences designed for the Agentic Web and AEO. Josh Bernoff latest piece captures the current inflection point brilliantly: GenAI is evolving from novelty to platform utility. Honored to be mentioned among the voices shaping this next phase. At Adobe, we’re building for this shift through GenStudio Modules and FireFly Enterprise, a unified, extensible platform delivering: · Omnichannel content generation pipelines · Prompt chaining and orchestration for adaptive UX · LLM-to-platform interoperability with Firefly APIs · Support for Answer Engine Optimization (AEO) across brand ecosystems The Agentic Web demands more than content. It demands intelligent, composable, and autonomous systems,with trust, brand safety, and performance embedded by design. Read Josh’s sharp take here: https://lnkd.in/e2D8Mieu
Vibhor Kumar
3w
Great insights! The shift from GenAI as a content tool to an intent-driven, context-aware platform is crucial for the Agentic Web. Josh Bernoff's recent newsletter adds important depth, highlighting how AI is moving beyond replication to truly transform and reinterpret knowledge. Looking forward to seeing how this next phase reshapes enterprise AI. Thanks for sharing! Curious —how do you see context-awareness changing the way we build or interact with AI tools in the next year?
Trakintel.ai
1mo
Agreed, data context and trust architecture are what make GenAI truly enterprise ready. Chris Duffey
Community Host & Strategist | Audience101 | Brand Experiences | Bonded Communities | | Authentic Content | Focussed Media | Public Speaker
2wThanks for sharing Chris Duffey. It highlights a tight rope we are walking with AI. My take from reading this is we need to help each other stay on the rope.