We didn’t just make an ad—we built a world. Using Gemini, Imagen, and Veo, we helped Visit Orlando turn thousands of Google reviews into 1,200 original characters: The Morelandos. Each one represents a real place—and a totally different side of the city. This was about more than just using AI. It was about building a creative workflow that made something unforgettable. Check out this great interview with my boss Anthony Yell who breaks down how we did it #GenerativeAI #CreativeTechnology #AIStorytelling #VisitOrlando #Morelandos #Razorfish #Innovation #CreativeWorkflow #VertexAI #GoogleAI
"With the right workflow and a clear vision, we can keep pushing boundaries—making the impossible ad possible, and doing it faster, smarter and more creatively than ever before." Razorfish's Anthony Yell took readers behind the scenes of the agency's work with Visit Orlando on "The Morelandos", powered by Google AI tools. Check out the full Q&A from Muse by Clios: https://lnkd.in/eiU8W-kZ #AI #GenAI #creativity #innovation #technology
Love this, Brian Brown!!! 🚀
Awesome