From the course: Building a Winning Enterprise Marketing Strategy

Welcome to this course

From the course: Building a Winning Enterprise Marketing Strategy

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Welcome to this course

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- [Narrator] This is an audio course. Thank you for listening. (bright music) - [Instructor] If you're in marketing or business today, you're dealing with a lot of pressure. You are under constant pressure to grow and you are dealing with a market and business environment that's ever more complex. Your competitors are constantly evolving, regulatory conditions are changing, customers are very demanding, and inside your organization, you have people who are working in silos. This is why it's so important that you break through the complexity by developing simple go-to market strategies that can compel everybody in your organization to work together. And that is what going to teach you in this course. My name is Marta Dapena-Baron, and I work with some of the largest companies in the world to improve their go-to market strategies. In this course, I'm going to give you six choices that you need to make to improve your marketing strategy. I'll share how important it is to define the brand that you take to market, your customers, to think about what a great value proposition is and how to develop one, and how to align your execution back to the strategy that you've developed. Ultimately, marketing is about changing customer behaviors by changing customer beliefs. And by the end of this course, you'll be very confident in understanding how to do just that and align your execution to the strategy that you have narrated. So if you're ready, let's go.

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