“I’ve had the pleasure of working with Victoria at two different times in my career—once as a junior and, now more recently, as a GCD. While a lot has changed in that gap of time, Victoria has remained an inspiration and trusted colleague. She has passion for the work and compassion for her people—the perfect combination for the best leaders. She creates a collaborative and open environment that empowers everyone to come up with and sell their best work. And she just makes the job fun and enjoyable. I look forward to the day I can work with Victoria again.”
About
Growing brands through world-class creative that sparks cultural dialog.
Proven…
Proven…
Experience & Education
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AzarianCo
View Victoria’s full experience
See their title, tenure and more.
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Publications
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26 Agency Leaders Who Are Becoming the Industry’s New Icons
Adweek Creative 100
See publication26 Agency Leaders Who Are Becoming the Industry’s New Icons
Projects
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Gaudi + IBM Watson: First AI Thinking Sculpture
See projecthttp://www.designboom.com/art/softlab-ibm-watson-mobile-world-congress-03-03-2017/
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IBM Watson + Marchesa, The world's first AI powered dress
Met Gala 2016: Cognitive Fashion
Created in partnership with Marchesa + IBM Watson. We designed the world's first Cognitive Dress, worn by supermodel Karolina Kurkova on the first Monday in May at the invite only Met Gala fashion gathering hosted by Anna Wintour.
The dress is now in permanent display at the Henry Ford Museum of Innovation
FastCO.https://www.fastcodesign.com/product/the-cognitive-dressOther creators -
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IBM Cognitive Business
See projectHelped launched IBM's new brand platform focusing IBM Watson and Artificial Intelligence. Welcome to the Cognitive Era.
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UbyKotex: Generation Know
See projectEmpowering girls about the very thing that makes them a woman. Their Vaginas
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IBM Smarter Planet Design Award
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See projectHelped create a visual vocabulary for IBM’s Smarter Planet campaign. Inspired by IBM’s vision to help solve the world’s biggest problems, and influenced by Paul Rand’s original design vision for the company,
Honors & Awards
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Henry Ford Museum of Innovation
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IBM Cognitive Dress on Permanent Display at the Museum
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Cooper Hewitt National Design Award, IBM Smarter Planet
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5x Cannes Lion winner
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6x Effie award winner
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Cannes Juror x2
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Ex-Award winner
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ONE show Jury member
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One Show winner
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Organizations
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University of Michigan
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@Miami Ad School
Guest Speaker
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#SEEHER
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NYU
Guest speaker
-The importance of Brands
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Pratt
Guest Speaker
-How design effects business
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MAKERS
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WOMAN'S ADVOCATE AWARD
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Partial Awards list
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•Helped Kimberly Clark in becoming Marketer of the Year at the Effies •Helped Launched IBM’s Smarter Planet Agenda Globally •Create ongoing Programs for Women. Including Events with UNWomen • work is on display at the Henry Ford Museum of Innovation and the Smithsonian for Design excellence. 2019 Named top 100 Creative by Adweek as a new icon in the industry 2018 Launched first Digital only Bank for Citizens 2018 Countless New Business wins 2017 Named top 18 ECDs breaking into Culture by…
•Helped Kimberly Clark in becoming Marketer of the Year at the Effies •Helped Launched IBM’s Smarter Planet Agenda Globally •Create ongoing Programs for Women. Including Events with UNWomen • work is on display at the Henry Ford Museum of Innovation and the Smithsonian for Design excellence. 2019 Named top 100 Creative by Adweek as a new icon in the industry 2018 Launched first Digital only Bank for Citizens 2018 Countless New Business wins 2017 Named top 18 ECDs breaking into Culture by Adweek 2017 The Thinking Dress, (A.I powered) on perm display at The Henry Ford Museum of Innovation 2017 Cannes Lion, Silver IBM Watson 2017 Cannes Lion, Gold, IBM 2016 FastCompany Innovation Award for the Marchesa + Watson Cognitive Dress 2015 Effie awards 1 Gold, 4 silver Kimberly-Clark, 2 Bronze 2014 Gold WOMMY award for U by Kotex Generation Know- Influencer category 2014 Effie awards 2 Gold, 1 silver for U by Kotex(Kimberly Clark) 2014 Effie awards finalist Grand Effie 2014 National Design Award, Smithsonian, IBM Smarter Planet 2014 National Design Museum, IBM Smarter Planet 2013 Effie Marketer of the Year, Kimberly Clark 2013 Effie awards 2 Gold, Kimberly-Clark 2013 Effie award, 2 Silver Kimberly-Clark 2013 Effie award, 3 Bronze, Kimberly-Clark 2012 Cannes Short List, Kimberly-Clark 2010 One Show Gold, IBM 2010 Effie Gold, Global Category, IBM 2009 Cannes Cyber Lion IBM 2009 Echo Award, Gold IBM 2007 Echo Award, Silver, IBM CEO 2003 Cannes Short List https://www.adweek.com/creativity/agency-leaders-2019/ http://www.adweek.com/creativity/18-top-creative-leaders-whose-ads-are-breaking-through-into-culture/ https://www.makers.com/partners/5a78a773a7a86848852daf12/vicki-azarian
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Teaching
Executive
Guest Lecturer NYU: “The Purpose of Brands” Guest Lecturer Pratt: “Design and Advertising. They can co-exist”
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