Tim Peter is an influencer

Digital Strategy @ Tim Peter & Associates | Revenue Growth, Digital Marketing, Strategy, Hospitality Marketing, and AI | Bestselling author of "Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech"

Orlando, Florida, United States
5K followers 500+ connections

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About

With over two decades of success in digital marketing and e-commerce, I am the President and Founder of Tim Peter & Associates, a strategic consulting firm that helps clients grow their online revenues and profits. I have sold more than $3 billion online in my career, working with leading companies in financial services, hospitality, retail, technology, and entertainment/media.

As a co-program director at The Conference Board and an instructor at Rutgers University, I also share my expertise and insights with marketing and strategy leaders from Fortune 500 and global companies, facilitating discussions and action around topics such as enterprise digital transformation, digital strategy, innovation, and leadership. I am an award-winning speaker, author, and educator, with specialties in online strategy development, brand building, search engine marketing, hospitality marketing, web analytics, and social media marketing.

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Activity

Experience

  • Tim Peter & Associates, LLC Graphic

    President and Founder

    Tim Peter & Associates, LLC

    - Present 14 years 7 months

    Orlando, Florida, United States

    Digital marketing and e-commerce expert with two-plus decades of success driving online revenues and profits. Provide clients with strategic consulting, including business plan & sales strategy development. Expertise includes digital strategy, leadership development, digital marketing.e-commerce strategy, agency evaluation, PPC, SEO, best practices for implementing artificial intelligence into your business, connecting technology and business objectives, and online sales strategy development…

    Digital marketing and e-commerce expert with two-plus decades of success driving online revenues and profits. Provide clients with strategic consulting, including business plan & sales strategy development. Expertise includes digital strategy, leadership development, digital marketing.e-commerce strategy, agency evaluation, PPC, SEO, best practices for implementing artificial intelligence into your business, connecting technology and business objectives, and online sales strategy development. Advising new businesses on formation of team and business structures, developing processes and policies, and structuring commercial transactions.

  • The Conference Board Graphic

    Program Director, Digital Strategy and Enterprise Digital Transformation Councils

    The Conference Board

    - Present 9 years 10 months

    Greater New York City Area

    Co-program director working with marketing and strategy leaders from Fortune 500 and global companies to facilitate discussion and action around topics such as enterprise digital transformation, digital strategy, innovation, and leadership.

  • Rutgers University Graphic

    Instructor

    Rutgers University

    - Present 13 years 6 months

    Piscataway, NJ

    Develop and present professional development programs for marketing and strategy leaders around the globe through Rutgers Business School Executive Education. These programs include:

    Digital Strategy
    Mobile
    Content Strategy and Personalization
    Digital Transformation
    Online Display Advertising
    Social Media Marketing
    Search Marketing
    Web Analytics

  • SoloSegment

    SoloSegment

    8 years 4 months

    • SoloSegment Graphic

      Member Board of Directors

      SoloSegment

      - 2 years 9 months

      New York City Metropolitan Area

      Served as member of board of directors for bootstrapped, pre-funding startup. Advised executive team on business strategy and marketing strategy. Helped guide product decisions and plans for customer acquisition, as well as an array of issues related to corporate culture, recruitment and staffing, and overarching corporate strategy.

    • SoloSegment LLC Graphic

      Founder & Advisor

      SoloSegment LLC

      - 8 years 3 months

      Greater New York City Area

      SoloSegment provides software that improves conversion rates on the websites of companies across industries. We work with marketing and customer experience leaders who are obsessed with customer conversion and total experience to drive growth through the use of analytics, machine learning, and content automation technologies.

  • New York University Graphic

    Adjunct Faculty

    New York University

    - 4 years 6 months

    Greater New York City Area

    As part of the Department of Strategic Communication, Marketing, and Media Management, develop and present professional development programs to business and marketing leaders as part of the University's Certificate in Digital Marketing program. Specific focus includes analytics and measurement for driving strategic business and marketing decisions.

  • Leading Interactive Reservations Graphic

    Managing Director

    Leading Interactive Reservations

    - 4 years 1 month

    Serving as the vice president of e-commerce and online marketing for The Leading Hotels of the World, build the brand's digital strategy and global customer experience to achieve record sales online. Strong analytical focus and proven leadership capabilities along with expertise in SEM and SEO, display media, web technology and site optimization to find the right audience and produce outstanding results.

  • Cendant Hotel Group Graphic

    Director, Internet Product Development

    Cendant Hotel Group

    - 5 years 4 months

    Enhance Cendant Hotel Group's revenue and global customer experience online, as well as leverage the on-line channel to contribute to cost savings. Analyses of business opportunities, including financial impacts, effectively prioritizing online initiatives including sales, e-servicing, and wireless functionality. Key focus of this role include the development and implementation of new functionality, navigational improvements, interface changes and customer service features that enhance Cendant…

    Enhance Cendant Hotel Group's revenue and global customer experience online, as well as leverage the on-line channel to contribute to cost savings. Analyses of business opportunities, including financial impacts, effectively prioritizing online initiatives including sales, e-servicing, and wireless functionality. Key focus of this role include the development and implementation of new functionality, navigational improvements, interface changes and customer service features that enhance Cendant Hotel Group's products on the Internet

  • Wyndham Worldwide Graphic

    Director, Internet Product Development

    Wyndham Worldwide

    - 5 years

    Led e-commerce strategy for world's largest hotel franchisor. Drove increased conversion rate and led major website redesign.

  • Charles Schwab

    Charles Schwab

    5 years

    • Charles Schwab Graphic

      Sr. Manager, e-Learning Technology

      Charles Schwab

      - 2 years

      Led enterprise-wide online knowledge management strategy
      Increased employee performance using e-learning and intranet tools for Schwab's institutional division

    • Charles Schwab Graphic

      Sr. Staff - Technology Solutions

      Charles Schwab

      - 3 years

      Developed internal technology solutions for various Schwab portal efforts, primarily for Schwab Institutional.

Education

Skills

Publications

  • Best Practices for Hotel Website Analytics

    HSMAI White Paper

    Hotel marketers need detailed analytics to determine the success of their marketing efforts. This HSMAI white paper looks at what's needed to make your website analytics work for you.

  • Engaging Online Travel Shoppers Through Integrated Marketing

    HSMAI White Paper

    Travel marketers depend on a variety of channels to reach their intended audience. How can you align those channels and best talk to potential customers ? This HSMAI white paper examines integrated marketing strategy for travel marketing and how to apply it to your organization.

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