San Francisco Bay Area
13K followers 500+ connections

Join to view profile

About

I am a three-time entrepreneur and marketing leader lucky to have seen one successful…

Articles by Prateek

See all articles

Activity

Join now to see all activity

Experience & Education

  • Tonic.ai

View Prateek’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Licenses & Certifications

Publications

  • 5 Things Mobile Game Developers Need to do to Secure their Games

    Economic Times

    Mobile apps, and games in particular, are seeing an increasing number of hacking attacks. Most developers haven't started to understand the impact this can have in the long term - on revenue, on brand reputation, and more. The cost involved in securing the application is less than a fraction of the potential revenue loss because of a hack.

    See publication

  • All for a ride: Techies flag major vulnerabilities in Ola app

    Business Standard

    See publication

  • Smart Phones, Dumb Apps – 80% of Android’s Top Apps are Vulnerable

    Trak.in

    While security incidents originating from mobile devices are rare, Gartner said that by 2017, 75 percent of mobile security breaches will be the result of mobile application misconfiguration.

    See publication

  • “Quit More, Quit Often”

    InsideIIM

    “Quit More, Quit Often”. This is applicable to entrepreneurs as well as those in regular jobs. The intention is not to settle down with something that doesn’t excite you enough especially when you are going to spend a major chunk of your daily time on it. So, keep quitting till you find your thing!

    See publication

  • Where Should You Setup Your New Startup?

    TheTechPanda.com

    Well, choosing a place to setup your new startup can be as important as your startup itself. India being a huge country provides different options for setting up a startup. This article explores the different opportunities

    See publication

  • How Much Salary Should a Startup CEO Draw?

    TheTechPanda.com

    A very common question among startups and startup enthusiasts is how much salary should a startup CEO draw. This article helps in suggesting a solution.

    See publication

  • The Toughest Startup Challenge Today – Hiring

    KillerStartups.com

    Startups face numerous challenges in their day to day functioning. One of the biggest challenges they face today is that of hiring.

    See publication

  • What Can I, As An Entrepreneur, Learn From Rahul Dravid?

    Pluggd.in

    There is loads to learn from Rahul Dravid, both as a cricketer as well as a person. I think entrepreneurs can especially take a lot from him. This article identifies 5 things that an entrepreneur can learn from Rahul Dravid.

    See publication

  • E-Commerce: A Boon For The Current Economic Downturn?

    Pluggd.in

    A couple of straight facts first:

    - The e-commerce market in India had clocked close to Rs 50,000 cores by the end of 2011.
    - Even though there are less than 10 million internet users who are actually engaging in e-commerce activities, there are about 150 million internet users in India or around 75 million households that are ready for e-commerce*.

    See publication

  • Nanotechnology and its impact on Telecommunications

    Nano Science and Technology Consortium, New Delhi

    •Studied the basics of Nanotechnology and summarized its application to the Telecommunication sector.
    • It consisted of evaluation and study of how the Telecommunication sector and IT sector can benefit from nanotechnology by analyzing various ways of handling high amount of data efficiently.

Join now to see all publications

Courses

  • Integrated Marketing Communication

    -

  • Marketing Execution

    -

  • Media & Sports Entertainment Marketing

    -

  • Rural Marketing

    -

  • Sales & Distribution Marketing

    -

  • Social Media Marketing

    -

  • Strategic Marketing

    -

Projects

  • ICICI Prudential

    Developed an IMC campaign to increase penetration of health insurance in rural India by spreading awareness, establishing trust and creating preference among the target audience through ATL and BTL media plans.

  • Johnson & Johnson

    Studied the mouthwash category & developed a GTM strategy to achieve quantum growth in sales for Listerine.

  • Landor Associates

    Developed the brand architecture & branding strategy for a major business conglomerate’s new venture launch.

  • Mondelez International

    Assessed the potential of e-retailing of chocolates through channel partners such as gifting websites and developed a functional IMC and sales & distribution strategy to achieve growth in top-line.

  • Procter & Gamble

    Accompanied a salesman on a sales beat covering 12 retail stores and understood the delivery & collection model, daily work processes, performance measures & routing and suggested an improvement area to increase performance incentive of the salesman.

  • Tata Motors (Jaguar Land Rover)

    -

    Studied customer retention & service plan for luxury car manufacturers in India, & discovered
    insights to assess customer-centric investments. Selected among the Top 8 submissions of 57 entries to be part of the online repository.

  • Xplore CRM Application

    -

    Jointly led a team of 8 to successfully deploy a custom CRM for the Training and Placement Dept at KIIT University; Initiated and delivered training programs to university staff and faculty.

    Other creators

  • IBM The Great Mind Challenge

    -

    TGMC promotes students from engineering colleges from across India in their endeavor to develop solutions for real-time problems and scenarios using IBM open source software.

    TGMC is now listed in the Limca Book of Records as the largest technological contest of its kind.

    Other creators

Honors & Awards

  • Promising Young Alumnus

    S P Jain Institute of Management & Research, Mumbai

    Awarded the most Promising Young Alumnus at the annual alumni award ceremony.

  • Certificate of Leadership

    National Entrepreneurship Network

    Awarded the Certificate of Leadership for Significant Contribution to Developing a Vibrant Ecosystem of Entrepreneurship by National Entrepreneurship Network.

Languages

  • English

    -

  • Hindi

    -

  • Marathi

    -

  • Oriya

    -

Recommendations received

15 people have recommended Prateek

Join now to view

More activity by Prateek

View Prateek’s full profile

  • See who you know in common
  • Get introduced
  • Contact Prateek directly
Join to view full profile

Other similar profiles

Explore top content on LinkedIn

Find curated posts and insights for relevant topics all in one place.

View top content

Others named Prateek Panda

51 others named Prateek Panda are on LinkedIn

See others named Prateek Panda

Add new skills with these courses

See all courses