New York, New York, United States
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About

As CEO of Virti, I’ve spent the past three years obsessing over one thing: how to make…

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Experience & Education

  • Virti

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Volunteer Experience

  • Columbia University in the City of New York Graphic

    Mentor: M.S. in Technology Management

    Columbia University in the City of New York

    - Present 9 years 10 months

    Science and Technology

    https://ctm.columbia.edu/people/kurt-kratchman
    One-to-one mentoring relationship to Columbia University students pursuing M.S. in Technology Management. Mentors are matched with students starting in the second term, at the conception of the Master’s Project. Providing true executive guidance and advice, mentors work with their mentees through the final defense of the Master’s Project and graduation.

  • Board Member, President Emeritus, Advisory

    iDMAa

    - 8 years

    Education

    The International Digital Media and Arts Association (iDMAa) was founded in early 2004 by a group of 15 universities. iDMAa is dedicated to serving educators, practitioners, scholars, and organizations with interests in digital media.

  • Ball State University Graphic

    Guest Lecturer, Information and Communication Sciences Master’s Program

    Ball State University

    - 9 years 4 months

    Education

    Entrepreneurship, taught by Dr. Ray Steele, Distinguished Professor and founding Director, Center for Information and Communication Sciences
    ICS 661 - Entrepreneurship; College: Commun., Info. and Media
    Introduces general theories, principles, concepts and practices of entrepreneurship and intrapreneurship emphasizing the evolving information and communication industries. Case study analysis and group projects.

    "Kurt, just a note to affirm my gratitude. In the last five decades…

    Entrepreneurship, taught by Dr. Ray Steele, Distinguished Professor and founding Director, Center for Information and Communication Sciences
    ICS 661 - Entrepreneurship; College: Commun., Info. and Media
    Introduces general theories, principles, concepts and practices of entrepreneurship and intrapreneurship emphasizing the evolving information and communication industries. Case study analysis and group projects.

    "Kurt, just a note to affirm my gratitude. In the last five decades of my business, association leadership, and academic career, I can think of few professionals for whom I have higher regard than you, and that includes Fortune10 size company CEOs who were my one on one clients and scores of university presidents as well. While you first impressed me with your entrepreneurial spirit and drive, and that led me to involve you with leadership in one of the associations I created, I learned over our time working together that your creativity, persistence and willingness to develop others were even more important assets. Your willingness to help my graduate students to grow by sharing not just the victory stories but what you learned and how you handled the unexpected and the lesser moments showed a maturity of leadership and personal courage which I value and admire. Though our relationship is not quite two decades old, and I have many older than that, ours is one I appreciate as much as any that I have." Regards, Ray Steele, Distinguished Professor and founding Director, Center for Information and Communication Sciences

Publications

  • Grapeshot China diaries: On my first day in China, I went to breakfast and accidentally ordered a bomb

    The Drum

    The first in a series from Grapeshot COO Kurt Kratchman, about the issues and opportunities the business has encountered opening in China, looks at the humour and serious implications of being lost in translation.

    See publication

  • Navigating the New

    World Congress of Science and Factual Producers

    How do you stay relevant in the changing digital media landscape? Guest speaker Kurt Kratchman believes that, “factual content is more relevant than ever in this brave world of big data, social, cloud and mobile.” Kurt will show us how to leverage the disruptions, establish a position in this new environment and, ultimately, navigate the new.

    See publication

  • The Horsemen Cometh

    PBS - WTTW CHICAGO

    Kurt Kratchman, Associate Producer

    The Horsemen Cometh: The World's Only P-51 Mustang Formation Aerobatic Team

    The Horsemen Cometh

    There is only one "Cadillac of the Sky," the iconic fighter of WWII, the legendary P-51 Mustang. Since that time no one has attempted to harness the grace and power of these wild stallions and ride them locked in step as a formation aerobatic team... until now.

    For the past 2 years, the world's most respected aviation storytellers…

    Kurt Kratchman, Associate Producer

    The Horsemen Cometh: The World's Only P-51 Mustang Formation Aerobatic Team

    The Horsemen Cometh

    There is only one "Cadillac of the Sky," the iconic fighter of WWII, the legendary P-51 Mustang. Since that time no one has attempted to harness the grace and power of these wild stallions and ride them locked in step as a formation aerobatic team... until now.

    For the past 2 years, the world's most respected aviation storytellers, AirShowBuzz.com, has followed the journey of three renowned air show pilots as they attempt to tame the mighty "Stang" and showcase its historic heritage at air shows around the world. Now, this 1-hour Public TV special, shot in stunning, never before captured, HD photography, THE HORSEMEN COMETH pulls you behind the scenes, throws you in the cockpit and propels you into the skies. You’ll hurtle 400 mph straight to the ground in a wild heart pounding ride of risk and reward. Besides the incredible flight segments, the documentary goes behind-the-scenes with the pilots, some WWII veterans who flew the Mustangs during the war and with James Horner, the award-winning composer who wrote the score for this special. Fly with "The Horsemen" and discover for yourself why they say the Mustang is the "ultimate skeleton key that opens all doors to life’s adventure."

    See publication

  • The 100 Most Important Online Publishers

    OMMA/MediaPost

    The following list details the 100 online publishers we deem most important right now in order of significance. What goes into this editorial judgment? you ask. Of course you do.

    We factor in traffic data, though we don't base our assessment on only that. We consider prestige, share of voice, content quality, overall design and UX, innovation and, well, importance. We could get into complicated formulas here (as we have in the past) and be accused of being wonkish numbers crunchers (as…

    The following list details the 100 online publishers we deem most important right now in order of significance. What goes into this editorial judgment? you ask. Of course you do.

    We factor in traffic data, though we don't base our assessment on only that. We consider prestige, share of voice, content quality, overall design and UX, innovation and, well, importance. We could get into complicated formulas here (as we have in the past) and be accused of being wonkish numbers crunchers (as we have in the past), but it's really just this simple: If you don't like it, make your own list.

    #98 Air Show Buzz
    If you want to experience the next generation of Web-based publishing, you won't find it on Yahoo, ESPN or TheHuffingtonPost. You'll need to check out the improbable publishing destination of Air Show Buzz, a Web site catering to aeronautical enthusiasts. ASB.TV is the first site to utilize Black Box, a new application that transforms conventional Web publishing into a dynamic, multiplatform content experience that is more akin to advanced interactive TV systems than it is to conventional online publishing. Developed by Kurt Kratchman, a technology and design-minded aeronautical buff who previously was chief strategy officer of Schematic, the interactive design agency that has since been acquired by WPP Group, Black Box may be a prototype for Web 4.0 publishing.

    See publication

Languages

  • French

    Elementary proficiency

  • Hebrew

    Elementary proficiency

Organizations

  • XR Association - XRA.org

    Member

    - Present

    XRA promotes the industry and leads the development of solutions to key issues fundamental to the expanded use of XR technologies.

  • IAB TECH COUNCIL

    Participant

    - Present

    The IAB Tech Lab Council provides members with focused updates on Tech Lab's initiatives and provides a forum for input and feedback from members. This supports IAB Tech Lab's goal of enabling brand and media growth through a transparent, safe, effective supply chain; simpler and more consistent measurement; better consumer experiences in advertising and marketing- all with a focus on TV and mobile channels. https://iabtechlab.com/working-groups/iab-tech-lab-council/

  • India House

    Member

    - Present

    India House has a long and distinguished heritage tied into the formation of lower Manhattan as well as the history of business and commerce of New York. India House has remained a private club and a location to build relationships between businesses in the United States and foreign trade.

  • Experimental Aircraft Association

    Lifetime Member

    - Present

    EEA.org - The Spirit of Aviation, Sport Aviation

  • IDMAA - International Digital Media Arts Association

    President, Board of Directors

    - Present

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