LinkedIn Top Voice | Exec & Brand Coach | L&D Expert | CMO | Thinkers50 | TEDx Speaker | Advisor | Board Member | MG100 | HBR • Fast Co • Forbes Contributor | Columbia & NYU Prof | Doctoral Student | GenZ Advocate
New York, New York, United States
16K followers
500+ connections
About
Marketing & Digital Communications Transformational Leader who reimagines how companies engage with customers to accelerate growth. Former senior executive with 20+ years at Fortune 500 companies and global firms including Kraft, Mondelez, Accenture, Merlin, and Loacker. Recognized for driving growth, brand transformation, and customer engagement through strategic storytelling, innovation, and digital-first communications.
I am an entrepreneurial and resilient leader with expertise across marketing, strategic communications, consumer insights, brand building, GTM strategy, and digital ecosystems. Skilled at scaling businesses sustainably, delivering P&L targets, and building high-performing teams.
Career Highlights
• Former Chief Marketing Officer and senior executive with deep experience in CPG, consulting, and digital transformation.
• 25 years leading strategies to drive revenue growth, brand innovation, channel management, omni-channel communications, and customer engagement.
• 15+ years developing and leading multidisciplinary teams with a focus on accountability and exceeding expectations.
• Proven track record across product development, commercialization, strategic partnerships, and direct-to-consumer growth.
• 5+ years in management consulting, managing process re-design in innovation, product development, and supply chain.
Global & Academic Contributions
• International experience in North America, Asia Pacific (expat), and coaching engagements across Latin America, Europe, and Africa.
• Adjunct Professor at Columbia University and New York University, teaching digital communication strategy and leadership.
• Certified Marshall Goldsmith Stakeholder Centered Coach, Columbia Business School Executive Education Coach, and Teachers College Executive & Organizational Coach.
Recognition & Thought Leadership
• Named LinkedIn “Top Voice” and Thinkers50 Radar 2024 “Top 30 Management Thinkers to Watch.”
• Contributing author at Harvard Business Review, Fast Company, and Forbes. Featured in The Washington Post, Financial Times, and HuffPost on the future of work.
• TEDx speaker, keynote speaker, and panelist on leadership, Gen Z, and workplace transformation.
Education & Personal
• MBA, Kellogg School of Management.
• BA in Applied Mathematics and BS in Operations Research, Columbia University.
• Pursuing EdD in Organizational Change & Leadership at USC (expected 2027).
• Bilingual in English and Spanish.
Articles by Jenny
Activity
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🌟 What is the Hidden Superpower of Authentic Leaders? 🌟 This week, we had the our honor to welcome Guest Speaker Laila Keith, ACC, CPC, CECC to…
🌟 What is the Hidden Superpower of Authentic Leaders? 🌟 This week, we had the our honor to welcome Guest Speaker Laila Keith, ACC, CPC, CECC to…
Shared by Jenny Fernandez, MBA, 费 珍妮
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Excited to share that I’ll be joining an incredible panel at ITC Vegas 2025 hosted by Hexaware Technologies! 🚀 We’ll be discussing how AI, data…
Excited to share that I’ll be joining an incredible panel at ITC Vegas 2025 hosted by Hexaware Technologies! 🚀 We’ll be discussing how AI, data…
Liked by Jenny Fernandez, MBA, 费 珍妮
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Fascinating study out of MIT, a classic from 2012. Highly relevant for businesses that strive to balance an inspiring, world-changing mission with…
Fascinating study out of MIT, a classic from 2012. Highly relevant for businesses that strive to balance an inspiring, world-changing mission with…
Liked by Jenny Fernandez, MBA, 费 珍妮
Experience
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Harvard Business Review
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New York University
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Endeavor Venture Fund & Venture Studio
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Keynote Speaker
Different Collaborations
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Executive Start-up Coach
Allianse
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Mondelēz International
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Marketing Director/Head of NA Commercialization (NA Snacks Senior Leadership Team)
Mondelēz International
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The Kraft Heinz Company
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Education
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University of Southern California
Doctor of Education - EdD Organizational Change and Leadership - Student
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Northwestern University - Kellogg School of Management
MBA Marketing, Management & Strategy, Entrepreneurship and Management & Organizations
Activities and Societies: Elected Kellogg Marketing Club Co-Chair (800 member Student Club), Hispanic Business Student Association Co-Chair, Business With A Heart - Haven Middle School Program Co-Chair
Recipient of the Dean's Service Award (merit-based award), Selected National Society of Hispanic MBAs (NSHMBA)/ Hispanic Scholarship Fund (HSF) Scholar, University of Illinois Minority Case Competition Winner sponsored by Ford Motor Company
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Columbia University in the City of New York
BA Applied Mathematics
Activities and Societies: Accenture Management Consulting Scholarship, National Hispanic Scholarship, Amoco/BP & Aspira Scholarship. Math and Science tutor, Financial Adviser at NYC High School
Dean's List
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Columbia Engineering
BS Operations Research
Activities and Societies: Math and Science tutor, Society of Hispanic Professional Engineers
Inducted into Tau Beta Pi National Engineering Honor Society
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Licenses & Certifications
Volunteer Experience
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Advisor To The Board
American Marketing Association
- Present 5 years
Education
Various roles include:
* ADVISOR TO THE BOARD (2020 to present)
* KEYNOTE SPEAKER AND PANELIST (2020 to present)
* AMA NY CONTRIBUTOR (Writer and Interviewer) (2020 to present)
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ABOUT AMA NEW YORK
The New York Chapter of the American Marketing Association inspires, supports and celebrates brilliance in marketing. By doing so, AMA New York raises the profile of…Various roles include:
* ADVISOR TO THE BOARD (2020 to present)
* KEYNOTE SPEAKER AND PANELIST (2020 to present)
* AMA NY CONTRIBUTOR (Writer and Interviewer) (2020 to present)
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ABOUT AMA NEW YORK
The New York Chapter of the American Marketing Association inspires, supports and celebrates brilliance in marketing. By doing so, AMA New York raises the profile of marketing and marketers and prepares marketers to thrive in new roles, develop expertise and grow new capabilities. Membership in the AMA New York provides amazing career opportunities which are supported by our robust volunteer and mentoring programs as well as our numerous networking and educational opportunities. If you would like to learn more about becoming a member, please contact me or visit www.amanewyork.org. -
Mentor, Leadership Fellows
NYU Stern School of Business
- Present 3 years 3 months
NYU Leadership Fellows is a capstone experiential, intensive program for second-year full-time MBA students with strong leadership and entrepreneurial goals. This year-long program offers the opportunity to develop personally and professionally through group & individual coaching discussions, roundtable conversations, and meetings with successful entrepreneurs.
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Start-up Advisor
Columbia Business School
- Present 5 years
Education
•Start-up Advisor @ Columbia GSB Tamer Fund for Social Ventures
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Startup Mentor and Advisor
New York University
- Present 5 years
Education
•Startup Mentor and Advisor @ NYU Stern Berkley Innovation Labs
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Volunteer
NewYork-Presbyterian Hospital
- less than a year
Social Services
Columbia Medical Center/New York-Presbyterial Hospital Patient Vaccination Program. Supported the Vaccination efforts of over 10,000 New Yorkers at the Armory.
Various roles include:
* Registration and Patient Check-In Lead
* Check-out Lead and Second Appointment Coordinator
* Armory Navigation and Spanish Translator -
Executive Coach
Synergy Education, Inc.
- 3 years
Education
Volunteer Leadership Coach for women and minority participants.
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Board Member
Center for Supportive Schools
- 1 year
Education
CSS develops, disseminates, and promotes peer leadership, advisory, and other evidence-based K-12 solutions that enable and inspire schools to more fully engage students in learning, better connect students to their schools, motivate and equip students to make decisions responsibly, and accelerate academic achievement.
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Co-chair, Kellogg MBA Student Clubs
Northwestern University - Kellogg School of Management
- 1 year
Education
Various roles include:
* Elected Kellogg Marketing Club Co-Chair of 800-member Student Club (2004 - 2005)
* Hispanic Business Student Association Co-Chair (2004 - 2005)
* Business With A Heart - Haven Middle School Program Mentor (2004 - 2005)
Recipient of the Dean's Service Award - merit-based award (2004 - 2005) -
Student and Alumni Volunteer
Columbia University in the City of New York
- Present 30 years
Education
Various roles include:
* Alumni Interviewer for early admission (2000 - Present)
* Math and SAT Coach to minority high school students (1995 - 1997)
* Financial Advisor and Mentor to my high school alma mater seniors (1995 - 1997)
Courses
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NYU Foundations of Coaching
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NYU Leadership Coaching Strategies & Practices
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Synergy Leadership Education - Leadership Coaching
4 courses
Languages
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Spanish
Native or bilingual proficiency
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English
Native or bilingual proficiency
Recommendations received
23 people have recommended Jenny
Join now to viewMore activity by Jenny
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What do you do when your CEO’s leadership feels more disruptive than directional, the ripples reach every corner and not in good ways. Authors…
What do you do when your CEO’s leadership feels more disruptive than directional, the ripples reach every corner and not in good ways. Authors…
Liked by Jenny Fernandez, MBA, 费 珍妮
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