Greater Boston
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About

In my professional journey, I've dedicated myself to the art of designing products and…

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Experience & Education

  • MERGE

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Projects

  • Sprint Retail

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    We helped Sprint reorganize and simplify their store floor plans and conceptualized their in-store communications to create a more intuitive shopping experience that better meets the needs of their target customers. The redesigned stores are more welcoming and easier to navigate and guide the customer to make the right purchase decisions.

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  • LG Retail

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    Played a pivotal role in establishing and expanding LG's presence within the U.S. retail market, contributing to the design and execution of high-impact retail installations for prominent national retailers, including Best Buy, Nebraska Furniture Mart, and Walmart, as well as numerous regional retail partners. This involved collaborating closely with cross-functional teams to develop innovative in-store displays, product showcases, and experiential environments that effectively highlighted LG's…

    Played a pivotal role in establishing and expanding LG's presence within the U.S. retail market, contributing to the design and execution of high-impact retail installations for prominent national retailers, including Best Buy, Nebraska Furniture Mart, and Walmart, as well as numerous regional retail partners. This involved collaborating closely with cross-functional teams to develop innovative in-store displays, product showcases, and experiential environments that effectively highlighted LG's cutting-edge technology and enhanced the overall customer shopping experience. The designs not only aligned with brand objectives but also addressed the unique needs and preferences of diverse retail environments, helping to drive customer engagement and sales across a wide range of locations.

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