Francesco Venturini

Accenture’s Point of View series “Bringing TV to Life” aims to build an understanding of the technology and business trends and market drivers that are radically reshaping the video industry. Our perspective reflects our experience with established and emerging players across the ecosystem. We also make use of Accenture’s primary industry surveys that offer vital insights into
fast-changing consumer wants, preferences, and behaviors. The series aims to help all the players
in this rapidly… Show more

Accenture’s Point of View series “Bringing TV to Life” aims to build an understanding of the technology and business trends and market drivers that are radically reshaping the video industry. Our perspective reflects our experience with established and emerging players across the ecosystem. We also make use of Accenture’s primary industry surveys that offer vital insights into
fast-changing consumer wants, preferences, and behaviors. The series aims to help all the players
in this rapidly evolving space to accelerate their journey as high performance businesses. Show less

In this executive summary and in other materials on the #pulseofmedia site, we give our views on what this disruption means for media and entertainment companies. We also present findings from
our 2014 Accenture Digital Consumer Survey of 23,000 respondents in 23 countries.
The survey provides an additional level of insight into the ways consumers are using content to create their own entertainment schedules, and their views on important
issues such as digital trust.

The recent years of the broadcasting sector have been the most turbulent in its history. Deep economic recession plus the rise of broadband and online video players and evolving consumer behavior has sparked a chain reaction from industry players and their shareholders.
For some it’s meant decline, for others rebirth.
At the core of the turbulence has been a fundamental shift in broadcasting economics. Simply put, audience numbers alone no longer necessarily translate into revenue… Show more

The recent years of the broadcasting sector have been the most turbulent in its history. Deep economic recession plus the rise of broadband and online video players and evolving consumer behavior has sparked a chain reaction from industry players and their shareholders.
For some it’s meant decline, for others rebirth.
At the core of the turbulence has been a fundamental shift in broadcasting economics. Simply put, audience numbers alone no longer necessarily translate into revenue following the traditional equation. Advertiser funded models are seeing budgets carved up and spread across new media, with knock-on effects on pricing.
Subscription-funded models have to deliver better content and new services just to hang onto their
customers and defend ARPU without huge increases in subscriber acquisition costs. Show less

The 2013 Accenture Video-Over-Internet Consumer Survey focuses on understanding consumers’ online video behaviors, perceptions and aspirations in this dynamic and fast-developing world.

In this paper Accenture analyzes the video consumption patterns, current and next-generation distribution models to recommend strategies that can help Over-the-Top TV service providers to differentiate and deliver high-quality video services to consumers at favorable costs.

Why CFOs in the broadcasting industry need to build a new model of performance management for a multi platform, digital world.
This PoV sets out how broadcasters’ finance functions need to create a new model of performance management and what it will need to capture in order to fully reflect the fast changing reality of operating as a broadcaster in a multiplatform, digital ecosystem.

Over the Top Television (OTT-TV) and the digital consumer is here. The battle for the digital consumer is on as sleeping giants awake to take on digital newcomers in OTT-TV.
This point of view, the third in the “Bringing TV to Life” series, explores the aggressive growth of new entrants to the OTT-TV world, examines how broadcasting incumbents are responding, and outlines the capabilities required to tune into the digital video consumers of the future.

Accenture’s Point of View series “Bringing TV to Life” focuses on the fast developing world of Over-the-Top TV (OTT-TV). The convergence of the Internet and TV is revolutionizing the broadcasting industry and has the potential to transform the market for every player—both
established and those that are just emerging into this exciting and dynamic environment.
In creating this series, our goal is to analyze the dynamics driving OTT-TV’s rapid evolution. We aim to build an understanding of… Show more

Accenture’s Point of View series “Bringing TV to Life” focuses on the fast developing world of Over-the-Top TV (OTT-TV). The convergence of the Internet and TV is revolutionizing the broadcasting industry and has the potential to transform the market for every player—both
established and those that are just emerging into this exciting and dynamic environment.
In creating this series, our goal is to analyze the dynamics driving OTT-TV’s rapid evolution. We aim to build an understanding of the market drivers and the technology and business trends that are radically reshaping the video industry. Our perspective reflects the
experience matured with different players at all points of the OTT-TV eco-system.
We also make extensive use of Accenture’s primary industry research and surveys that offer vital insights into fast changing consumer behavior, wants and preferences.
In this second Point of View in the series we focus on outlining the new competitive environment that is forming around OTT-TV. We examine some possible scenarios that may emerge as a result of the competitive trends we see in the market. And to complete the
picture, we draw on dedicated OTT-TV research to understand how consumer behavior is exerting a powerful influence, reformulating traditional thinking and industry approaches to shape a new and very different world of TV, full of opportunities and challenges. Show less

This 2011 installment in Accenture Media and Entertainment’s “Future of Broadcasting” series looks at how broadcasters fared during the recession and how they are positioned as the economic recovery takes firmer root, with the dimensions of a new ‘connected broadcast’
market coming into sharper focus.
We argue for a new vision of the future of broadcasting, in which linear TV is redefined to be relevant for a connected, interactive, consumer-centric world. Broadcasters should play
to… Show more

This 2011 installment in Accenture Media and Entertainment’s “Future of Broadcasting” series looks at how broadcasters fared during the recession and how they are positioned as the economic recovery takes firmer root, with the dimensions of a new ‘connected broadcast’
market coming into sharper focus.
We argue for a new vision of the future of broadcasting, in which linear TV is redefined to be relevant for a connected, interactive, consumer-centric world. Broadcasters should play
to their strengths and take heart from the continued resilience – indeed, growth – of linear viewing. But they must also continue to transform into high performing digital, multiplatform businesses
that drive success, above all, from an increasingly intimate knowledge of their consumers. Show less