Zillow

Our July newsletter is live and it covers everything from product drops to superhero homes. Here’s what’s inside: → New tools for agents, buyers and renters → How a Marvel partnership sparked a creative campaign → Data on renter behavior and the best cities for grads → Why our teams pause to build what’s next → A look ahead at Zillow’s next big event: Unlock 2025 Catch up here ⬇️

What happens when more than 1,700 employees hit pause on their day jobs to dream up the future? Hack Week. Zillow’s annual innovation sprint. It’s a chance for employees across teams and time zones to design, build and test bold new ideas that help movers, agents and each other. And it’s just as much about building connections and culture as it is about moving ideas forward. Big thanks to everyone who made this year’s Hack Week possible. 👉 See how ideas come to life at Zillow: https://zlw.re/3IPUGP1

🏆 StreetEasy wins the 2025 Inman Innovator Award for Most Innovative Marketing or Branding Campaign! “Never Become a Former New Yorker” wasn’t just a campaign. It was a rallying cry for anyone who’s ever wrestled with the idea of leaving NYC. We tapped into something real: the emotional ties New Yorkers have to their city, and the realization that homeownership doesn’t have to mean giving that up. Thank you to Inman for honoring this campaign, the incredible team Mother who partnered with StreetEasy to bring it to life, and the New Yorkers (and former New Yorkers) who made it resonate. 🔗 https://zlw.re/3H3pFqf

What if your team became the one everyone wanted to join? With 13% of active agents switching brokerages last year, the competition for top talent is fierce—and your strategy has never mattered more. At Inman Connect San Diego, Roz Harris gave a glimpse into how top-performing teams are built: ✅ Hiring with intention ✅ Using AI to supercharge recruitment ✅ Creating a culture that makes people stay 💥 But that was just the preview. At Zillow Unlock, Roz is going deeper — into the systems, playbooks, and leadership moves that help brokerages stand out, scale smart, and build teams agents don’t want to leave. 🔑 Want to future-proof your team? Don’t miss the full story at Zillow Unlock. Register now to be in the room: https://zlw.re/4lad1n3

This is worth a read for anyone curious about where Zillow is headed and why people love scrolling, even in a frozen market. Our CEO Jeremy Wacksman breaks it down in his The New York Times "Corner Office" interview — from Zillow Surfing, Zillow’s super app, and an early love for computers that led him to real estate tech. Here is the full article: https://zlw.re/44UnwpW #CloudHQ #NYT

🚨The End of the Housing Frenzy is Upon Us. What Are You Seeing in Your Market? 👇🏾 The data is shocking: 26.6% of home listings cut prices in June—the highest on record! 📊 💥 The pandemic boomtown reckoning is here 🏠 Former COVID darlings like Raleigh (36.4% price cuts), Nashville (35.5%), and Phoenix (35.5%) now lead the nation in price reductions. Zillow data shows where potential home buyers can find the most price cuts: https://lnkd.in/ge4XiuHX 💥 What's happening? 🤔 • Inventory grew as demand softened 📈 • Buyers finally have negotiating power 💪 • Sellers competing with each other.  Pricing and marketing a home well becomes even more important (imagine that!) 🔄 While affordability keeps many buyers sidelined in some markets, others are seeing workforce slowdowns—shrinking the pool of potential homebuyers who drive local demand. 👥📉 The plot twist: While Denver and Dallas see massive cuts, markets like NYC (15.6%) or San Jose (22.1%) stay tight due to supply constraints. 🌆 Bottom line: After years of bidding wars and heartbreak for buyers, markets are returning to a more normal pace. The gap between buyers and sellers is shrinking. This is a healthy rebalancing. 📈📉 These downward price adjustments raise the likelihood of a modest improvement in home sales from decades low. 🧠💡 #housing

Why bring your whole crew to #Unlock2025? Because there’s something for everyone. 🔹 Agents: Get new lead conversion tactics to stand out! 🔹 Team Leaders: Scale smart, build a stronger culture and lead with clarity. 🔹 Admin and Ops: Learn smarter ways to organize, operate, and support your team! And yes, there’s a group discount automatically applied! ✔️ 15% off 5–10 tickets ✔️ 20% off 11+ tickets Secure your spot: zlw.re/UnlockConference Who’s coming with you to Unlock? Tag your crew 👇

🎓 Just graduated and wondering where to go next? Zillow’s 2025 list of the Best Cities for Recent College Grads is out and … Austin takes the top spot! Texas dominates the rankings with Austin (No. 1), Dallas (No. 3), and San Antonio (No. 4) all landing in the top five, thanks to strong starting salaries, rental concessions and a high share of young residents. Charlotte makes one of the biggest leaps this year, climbing nine spots to No. 5. And Albuquerque holds steady at No. 2, thanks to its affordability and healthy job market. 🏆 Top 5 for 2025: 1) Austin, TX – $70.6K avg. starting salary | 61% of listings offer concessions 2) Albuquerque, NM – $1,614 typical rent | Favorable job market score 3) Dallas, TX – $69.6K avg. salary | High share of renters in their 20s 4) San Antonio, TX – $1,503 typical rent | 28% rent burden 5) Charlotte, NC – Most listings with concessions of any city analyzed (61%) 📊 What we measured: • Rent affordability (based on early-career salaries) • Share of listings offering rent concessions • Job openings and market strength • Young adult population (ages 21–29) See the full rankings and methodology: https://zlw.re/46Z1zar

❓Guess who’s performing at the Unlock 2025 Closing Party❓ 🏆 8 GRAMMYs 🤠 4 Country Music Awards ⭐ From Golden, Texas 🎤 Performing live at #Unlock2025 Yea, it’s gonna be epic. If you haven’t heard of Unlock, it’s our biggest event of the year. Three days this November, packed with real estate masterminds, tactical sessions, and unforgettable networking. You’ll learn how top agents are scaling smarter, converting faster, and building stronger businesses. And to close it all out? A private concert you won’t want to miss from Grammy award-winning Kacey Musgraves. Don’t miss 3 days of insights, action and unforgettable moments only at Unlock zlw.re/UnlockConference

Partnering with Marvel Entertainment to help launch the new Fantastic Four movie has been such a delight. The creative and collaborative energy both teams have brought to the partnership has been inspiring. We've activated the partnership in so many ways (with more to come!), but placing a retro ad for the Baxter Building in the NYTimes always felt like the creative center of the partnership. It was so exciting to see it in the wild on Sunday. Shout out to Becky Brown Jennifer Contreras Enrique Mosqueda Michael Chen and so many others!