When we say #YouBelong at the Y, we mean it! There’s something for everyone, see for yourself 👀 Amazing work, team! ✨
Marketing Specialist | Driving Marketing Initiatives with a Creative Mindset and a Strategic Approach
Excited to finally share a project I’ve been working on behind the scenes at the YMCA of Metropolitan Chicago! Over the past few months, I’ve been helping bring our new pilot program, Adult’s Sports of All Sorts, to life. From drafting the messaging and playful storylines to creating a multi-channel marketing plan and implementing the fun “let’s play” graphics (designed by our amazing Creative Director Meghan Lee), it’s been a full team effort alongside our Sports and Impact & Insights teams. This program is all about giving adults a chance to move, laugh, and connect—without the pressure of a traditional league. We’re starting with Sage YMCA and Foglia YMCA this fall, with hopes to expand to even more communities soon! Seeing an idea like this go from concept to creative to launch is always my favorite part of working in marketing. Can’t wait to watch this one grow! Check it out here: https://lnkd.in/g4bf5h_k