WordPress VIP

As AI moves to the forefront of content creation, the human element matters more than ever. In this clip, Mitch Canter, Director of Engineering at WebDevStudios, shares his perspective on what the future of the web looks like as AI becomes more central to content creation. The next phase of the web won’t be about choosing sides. It will be about using AI thoughtfully, while keeping authenticity and human judgment front and center. How are you thinking about this shift? 👇

We’re excited to welcome DocMe360 as our newest Public Sector Partner. Together, we’re helping government and healthcare teams deliver secure, accessible digital experiences at scale. What does that look like in practice? Swipe for a closer look and learn more at → https://lnkd.in/eQGv6hVg

Marketing feels heavier than it used to. Budgets are tighter. Expectations haven’t changed. And content is still expected to drive real business results and not just awareness. At B2BMX, we’re sitting down with Gillian Gual Hinkle, Senior Director Growth & Digital Marketing at Salesforce for an insightful discussion about what’s working right now: why strong content fundamentals matter more than ever, and how teams are turning content into something that actually supports pipeline and growth — even as AI changes the game. If content, growth, or revenue impact is part of your role, this will be a practical, grounded conversation. Join us at B2BMX: https://lnkd.in/eNrAh7wp

Running WordPress at enterprise scale leaves little room for guesswork. That’s why we’re introducing the Advanced Professional WordPress Developer credential - a new way to validate real-world WordPress expertise for teams building and operating business-critical sites. This is the highest WordPress credential available on the web. It’s designed for practitioners responsible for performance, security, scalability, and reliability - not just writing code, but keeping systems running when it matters most. For organizations, it’s a clearer signal of trusted capability. For individuals, it’s recognition that reflects the work they actually do. Learn more about VIP Learn and what’s launching: https://lnkd.in/gsA_RRAW. Are you ready to level up?

Publishers are navigating a perfect storm: declining traffic, fragmented monetization, rising AI-driven discovery, and growing regulatory pressure — all while being asked to move faster with leaner teams. The challenge isn’t just keeping up. It’s knowing where to focus and which platform decisions will actually unlock growth instead of adding complexity. We partnered with Fueled on a new whitepaper that breaks down six macro trends reshaping digital publishing in 2026, with clear insight into how leading publishers are adapting monetization strategies, content workflows, and CMS foundations. If you’re rethinking how content, technology, and business models work together, this is worth a read: https://lnkd.in/gJySy5UY

AI is changing how content is discovered, and traditional metrics aren’t keeping up. When answers come before clicks, rankings and sessions alone don’t tell you how your brand is showing up - or how audiences are engaging with you. This blog post explores how enterprise teams are measuring AI’s real impact on brand visibility, audience engagement, and content effectiveness, so they can make smarter decisions without guessing. If understanding how AI is shaping your brand’s content performance is part of your job, this one’s worth a read. 👇 https://lnkd.in/gm-8TwGZ

AI is changing how media gets made and how it’s consumed. At the same time. In this clip, Ben May, CEO, The Code Company, talks about the growing pressure on both sides, and how fast things are shifting. As synthetic content increases, human voices may matter more, creators may get more niche, and audiences may look for more direct ways to connect. Curious how this shift is showing up in your world? Watch the clip and let us know what you’re seeing 👇

Ranking well no longer guarantees you’ll be seen. When AI answers questions directly, discoverability depends on how (and where) your content gets cited. Our new LLMO Guide explores how enterprise teams are adapting — with practical guidance on schema, signals, and visibility in AI-driven search. Dive in → https://lnkd.in/gwj4HmAF

One often overlooked benefit of strong security is what it makes possible: focus. In our recent public sector webinar, Andrew P. and Travis Ralph ☁️💻💡 of WordPress, along with J.J. Toothman of Lone Rock Point, shared why security works best as a shared responsibility. When responsibilities are clear and platforms are secure by design, teams spend less time navigating risk and more time building what matters. For many public sector organizations, that clarity comes from using managed platforms that handle the heavy lifting around security and compliance - creating space for developers and digital teams to move faster without compromising trust. Watch the webinar recap here: https://lnkd.in/gYWCtGvj

Forrester highlights what modern DXPs do well. We break down the tradeoffs buyers need to consider. This carousel looks at how Adobe AEM’s strengths show up in practice, and where WordPress VIP takes a different approach across composability, AI adoption, governance, ROI, and ecosystem flexibility. Swipe through for the highlights, then read more in the blog: https://lnkd.in/g2kvishM