Is your brand being cited by Claude (from Anthropic)?
Like Google, Claude relies on crawlability, indexability, and proper site structure to surface your content.
🤖 Meet Claude’s Three Bots
Claude-Bot: Anthropic’s main crawler for model training.
Claude-User: Fetches content on-demand for user queries requiring real-time answers. Many pages may never trigger it.
Claude-SearchBot: Evaluates pages for Claude's internal search feature.
🚨 What Stops Your Pages From Surfacing?
• Claude can't see JavaScript-rendered content; only raw HTML.
• Content behind login walls, CAPTCHAs, or returning non-200 responses is inaccessible.
• Avoid redirect loops, JS-only navigation, or orphaned URLs.
🚪 What Gets Your Foot In The Door?
• Clean, server-rendered HTML with logical headers.
• Crawlable paths; no JS-only navigation or hidden redirects.
• Clear robots.txt and updated sitemaps for specific bots.
• Structured data(Schema types such as: article, product, FAQPage) for intelligent parsing and citation.
Want Claude to find, understand, and cite your brand as a trusted source?
🔗 Full breakdown in the comments.