Wildlife

I recently attended my first Cannes Lions where we showcased Amazon Nova models through our Fragrance Lab activation. The response was incredible - attendees consistently shared it the most unique and impressive generative AI demo they'd experienced. Special thanks to our partners at Wildlife for helping bring this vision to life. The Fragrance Lab, built with #AmazonNova in #AmazonBedrock, represents a comprehensive end-to-end application that illustrates the transformative power of generative AI in retail, consumer goods, advertising, and marketing. While our activation at Cannes Lions focused on personalized fragrance development and ad campaign creation, the underlying architecture and methodology can be adapted across diverse categories, from fashion to food and beverage, opening endless possibilities for customized customer experiences. Learn more about The Fragrance Lab: https://lnkd.in/gv7pYnhs Stay tuned for our upcoming blog post diving deeper into the technical details! Gaby Ferreres Tiffany Pfremmer Ashley Weston Steve Kondonijakos Alyssa Zingaro Colin Cupp Jennifer Overbaugh Grayson S. Jake Friedman Matt Dinoff Deepak Mohan Anuj Jauhari

We're back at the Cannes Lions International Festival of Creativity with our friends at Amazon Web Services (AWS). Stop by The Fragrance Lab at Amazon PORT to create a personalized fragrance inspired by YOU. AI-powered speech-to-speech captures your unique traits to design a custom scent, plus campaign assets generated by Amazon Nova — and our master perfumers will mix it for you live on site. See you on La Croisette!

Ahead of the Emilia-Romagna GP in Italy, Formula 1 driver Charles Leclerc used our gen AI powered Real Time Race Track to design his own F1 track before sliding into a high-end racing seat to DRIVE his unique creation in a 3D racing experience. Each user created track is transformed and brought to life in seconds using our custom 3D gaming pipeline and AI generated environments, letting users race the same tracks they created moments before.

F1 drivers Lewis Hamilton and Charles Leclerc got hands-on with our generative AI experience Real-Time Race Track for the global launch of the latest Amazon Web Services (AWS) x Formula 1 campaign. This breakthrough activation lets guests draw their own F1 track, talk strategic insights with AI and create a personalized race poster before sliding into a high-end racing seat to drive their original track in a 3D racing challenge, created in seconds using our own 3D level pipeline and AI generated environments. https://lnkd.in/gexP_uqw

As part of the launch of MixMashers, Hasbro's new line of interchangeable action figures, we got to revisit the colorful toy commercials, action-packed cartoons and catchy jingles of our childhoods. From building the campaign strategy and product positioning, highlighting the world-class IPs and unique play pattern through fun lyrics, all the way to crafting the commercials, it was such a joy to tap back into the pure play of being a kid, for characters that appeal to so many generations. With toys across the Transformers, Marvel and Star Wars brands, each with unique rules and the need to keep the brands separate but together, it was a fun challenge to drive home the toy's key features in a bright, bold, simple way. Check out the Transformer's version below and look out for the others airing now.

Just in time for May the 4th we had the pleasure of creating a series of spots with Anakin Skywalker himself - Hayden Christensen - to celebrate the Star Wars crossover event in Monopoly GO! We got to embrace our deep fandom on this incredibly fun campaign, and there’s more spots on the way! Don’t mess with the Chosen One. #starwars #maythe4th

Exciting moment last week at NVIDIA GTC as CEO Jensen Huang visited our Formula 1 Real Time Race Track experience to see first hand how we’re pushing AI forward with Amazon Web Services (AWS) and their world-class partnerships. The activation has been a hit around the globe this year as an entertaining & innovative use of AI with and eye-catching design elements. The sleek footprint is reminiscent of a racing team pitwall, allowing fans to design their own F1 race track, get AI-insights for specific race strategies and instantly drive their own track in a 3D racing sim.

💐🌻 The first day of spring has us dreaming of fresh flowers and fragrant activations. Last year we helped Bath & Body Works launch their new line of iconic, scented laundry detergents with a limited-time popup. A two-day laundromat speakeasy brought lucky guests into a sensory immersion experience in the middle of WeHo! Thanks to the team at the community and Bath & Body Works for letting us bring this beautiful experience into existence. 🌺💐