Following the news of Whalar being named Virgin Atlantic’s agency of record, our Co‑CEO Emma Harman sat down with Digiday to unpack a major industry shift: brands aren’t just testing the waters with Creators anymore—they’re tapping agencies of record to manage them. As Emma shared with Digiday: “We’ve shifted from brands wanting to go on a date to wanting to be in a marriage.” 🔗 Full article here: https://lnkd.in/e-wvQMbQ #Whalar #CreatorEconomy
Whalar
Marketing Services
New York, New York 22,452 followers
The world’s leading, independent global Creator and social agency.
About us
We sit at the heart of the Whalar Group, a group of 6 companies on a mission to liberate the creative voice and rid the world of meaningless marketing by creating a one-of-a-kind Creator ecosystem to empower this new generation. Through unmatched trust, understanding, and proximity to Creators, we are perfectly positioned to help them reach their fullest potential while transforming brands into cultural drivers and becoming the secret growth weapon for CMOs. That’s the Whalar Way. We go beyond conventional influencer strategy. The Whalar Way taps into the beating pulse of communities, listens to the nuances that move culture, and connects your brand in ways that make it unforgettable. Through authentic co-creation with our clients and Creators, we shape conversations people actually care about and craft campaigns that achieve ultimate cultural relevance. Fast Company Most Innovative Company, Best Workplaces for Innovators Ad Age Social Media Agency of the Year Campaign Social Media Agency of the Year Influencer Marketing Awards Best Large Influencer Marketing Agency Adweek Creator Agency of the Year Streamy Awards Agency of the Year Gold & Silver Cannes Lions WorkLife 50 Best Workplaces Instagram: @Whalar Facebook: https://www.facebook.com/whalar Threads: @Whalar Twitter: @Whalar YouTube: https://www.youtube.com/c/Whalar
- Website
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http://www.whalar.com
External link for Whalar
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Influencer Marketing, Creative Solutions, Marketing, Advertising, Communications, Public Relations, Content Creation, Content Marketing, Micro-influencers, Creative Community, Creative, Social Media, Digital Marketing, Media, Digital Media, Paid Social, Organic Social, Creator Economy, Technology, and Measurement
Locations
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Primary
55 Water Street, Floor 3, Brooklyn
New York, New York 11201, US
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200 Borough High Street
London, England SE1 1JX, GB
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Schönhauser Allee 37
Berlin, BE 10435, DE
Employees at Whalar
Updates
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On July 17th at the Strategic Revelations Seminar by The One Club for Creativity, our Head of Creative Strategy Lizzy Bilasano is cutting through the buzzwords and calling out the truth. 🕛 2:45PM Session: Community Isn’t a Channel. It’s the Whole Damn Point. If you’re a strategist ready to ditch audience-as-target thinking and start building brands with communities - this one’s for you! 🔗 Learn more here: https://lnkd.in/eYTJpzuA #Whalar #CreatorEconomy
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Wheels up on something major. ✈️ Virgin Atlantic has appointed Whalar as its global Creator Agency of Record! As Virgin Atlantic champions the belief that ‘Everyone can take on the world’, they’re now placing Creators at the core of this storytelling, and that’s where we come in. 😏 Whalar will lead a Creator-first social strategy designed to tap into diverse communities, drive discovery, and deliver meaningful cultural impact. “By partnering with Whalar, we’re excited to tap into a diverse community of voices who share our spirit of adventure and inclusion, and who can help us inspire a broad range of travellers through their creativity and communities." - LJ O'Grady, Global Social and Influencer Manager, Virgin Atlantic 🔗 Learn more here: https://lnkd.in/gQfPdWYZ
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Last week at Cannes Lions International Festival of Creativity, we unveiled a meta-analysis comparing Kantar’s Link AI results on creative effectiveness to traditional brand lift studies. The takeaway? Similar results—but Link AI is faster.🔥 “Whalar has prioritized partnering with analytics companies over building its own infrastructure because clients prefer third-party results. It makes things not just easier, but more defensible to say ‘Here’s this world-class analytics.’” - Gazmend Alushi, President of Measurement & Analytics, Whalar 🔗 Read more here: https://lnkd.in/g3_6sQBq #Whalar #Kantar #CreatorEconomy
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Here’s to our new Co-CEOs: Jo Cronk and Emma Harman! 🤩 🙌
We’re proud to share that our fearless leaders, Emma Harman and Jo Cronk have officially been named Co-CEOs of Whalar Agency! Over the past several years, they’ve helped shape the culture, creativity, and impact that drives our agency, Whalar, leading with clarity, care, and a deep understanding of where the Creator Economy is headed. Congrats Jo and Emma! We couldn’t be more excited for this new chapter. 🙌 🔗 More here: https://lnkd.in/gM5iCHMD #WhalarGroup #Whalar #CreatorEconomy
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We've been shortlisted for Global Influencer Marketing Agency of the Year at the Global Influencer Marketing Awards! Kudos to team Whalar! 🔥
Seven shortlists. One unique Creator ecosystem. 🙌 Whalar Group just racked up 7 shortlists at the Global Influencer Marketing Awards —celebrating the boldest, most creative, and inclusive collaborations that authentically connect brands with their audiences. 🔥 Whalar UK: Global Influencer Marketing Agency of the Year 🌟 Sixteenth Talent Agency of the Year 💻 Foam: Best Influencer Marketing Platform or Technology 🍵 Nami Matcha Mob: Best Food & Beverage Campaign 🎮 Umi Games, Sky City: Best Entertainment Campaign (Film, TV, Music, Gaming) 💄 Coty #BeACoverGirl: Best Use of User-Generated Content (UGC) 🤳 Sixteenth Talent Max Klymenko: Breakthrough Creator of the Year Shoutout to our teams across Whalar Group turning bold ideas into impact - thank you for all that you do! 🔗 Learn More: https://lnkd.in/dMcnFu2 #WhalarGroup #CreatorEconomy
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Redefining the Rules. Reshaping the Future. 🚀 Huge congrats to our NA President, Jo Cronk, named a winner of Chief’s 2025 New Era of Leadership Awards —celebrating executive women who are rewriting the rules of business. Thank you for leading with bold vision, creativity, and real-world impact. 🙌 Here’s to shaping what’s next! #Whalar #CreatorEconomy
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“Creators are not just amplifiers of culture, they are efficient, scalable, and sales-driving partners. And the data proves it. But only if we treat them like the media force they’ve become and measure them accordingly.” In his op-ed for Advertising Week, our President of Measurement & Analytics Gazmend Alushi breaks down the real impact of Creators—backed by third-party validated analytics. From effectiveness to scale, Gaz unpacks why Creators deliver, and what happens when we measure them like the media force they are. 📈 More to come at Cannes Lions, where we’ll share new research (in partnership with Alter Agents and Kantar) proving the Creator Economy’s continued expansion—and why brands investing in Creators are seeing real growth. 🚀 🔗 Full Article here: https://lnkd.in/eVjjaMSD #Whalar #CreatorEconomy
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Whalar won not one, but two gold awards at The FAB Awards for our J2O Posh Perspectives campaign for Britvic plc! A refreshing take on storytelling that didn’t just turn heads—it delivered results. To the brilliant minds who brought this campaign to life—this one’s for you! Here’s to bold creativity that quenches culture and drives impact. #Whalar #TheFABAwards #CreatorEconomy
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From breakfast to breakthrough insights: Whalar Takes SXSW London 🙌 Yesterday’s Breakfast Briefing at the TikTok House was one for the books! We hosted a standout session on how Creator marketing is driving measurable business impact—and shaping culture. Thanks to all who joined us and to Kantar’s Dom Boyd ⚡️, Uber’s Aldrick Degla, Oatly’s Sarah Sutton, and TikTok Creator Francis Bourgeois for a meaningful conversation. Stay tuned—Kantar’s Cultural VIBE Index launches in two weeks, revealing new data on how Creators fuel cultural vibrancy and boost brand multiplier effectiveness. 👀 📈 And shoutout to Luke Keheler and Richard Simmonds at TikTok for helping us make this moment happen! #Whalar #TikTok #SXSWLondon #CreatorEconomy
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