Whalar Group

💡 When 87% of global leaders say creativity is as vital as efficiency, you pay attention. Big News from Whalar Group! The Business of Creativity just unveiled a new study showing that creativity has become a leadership and business imperative. Launched to mark 150 years since the first recorded use of the word creativity, the white paper proves that imagination, intuition, and originality are now critical business drivers. “The data is clear: creativity fuels growth, attracts talent, and builds resilience. It’s time we treat it not as a department, but as a company‑wide mindset, starting at the top.” — Sir John Hegarty, Co‑Founder & Creative Director, The Business of Creativity In a slowing global economy, the companies that liberate their creative potential aren’t just keeping up, they’re shaping what’s next. 🚀 🔗 Download the full white paper here: https://lnkd.in/envWuu_h #WhalarGroup #TheBusinessofCreativity #CreatorEconomy

From food to travel, Sixteenth Talent Cy Nguyen @cylovesfrogs is carving her own lane — showing how taking creative risks can lead to new audiences, fresh perspectives, and a renewed love for what you do. 🤳���️ Swipe to see how this Future Shaping Voice defines success, shares the opportunities that have come from liberating their creative voice, what’s next for her on her creative journey, and more! #WhalarGroup #Sixteenth #CreatorEconomy

Creators Have Cracked Hollywood. 🎬 Our Co‑CEO & Co‑Founder Neil Waller 🐳 sat down with TheWrap to talk about the rise of Creators becoming a true part of the awards conversation in Hollywood—earning Emmy eligibility, Emmy nominations, and a spotlight that shows the Emmys are open to change. As Neil shared with The Wrap: "There was more of a conversation and opportunity for it this year than there has ever been. That’s something for the community as a whole to celebrate.” 🔗 Full Article Here: https://lnkd.in/gyS-hqFk #WhalarGroup #CreatorEconomy 

Whalar Group brought home three wins at the Global Influencer Marketing Awards! 🔥 🏆 Sixteenth won Talent Agency of the Year 🍵 Moby Ventures and Sixteenth Talent Ashley Alexander won Best Food & Beverage Campaign for Nami Matcha's Matcha Mob 🤳 Sixteenth Talent Max Klymenko won Breakthrough Creator of the Year Here’s to raising the bar for creative excellence, fueling real impact, and driving outstanding work with Creators who shape culture every day. Thanks to all who helped make this happen! #WhalarGroup #CreatorEconomy

Check out Whalar's Global CFO Heena Agrawala on The Modern CFO Show! From leveraging improved tech and automation to grow the company, to integrating effective operational and financial processes from previous roles, Heena shares how she and team Whalar Group scaled the business into a global force. 🌎⚡️ 🔗 Tune in: https://lnkd.in/gddAmtbi #WhalarGroup #Whalar #CreatorEconomy

This is the future of creativity. 🔥 According to The Business of Creativity’s Sir John Hegarty, the future belongs to the bold. To the companies who listen before they lead. To those who see AI as a collaborator, not a tool. To a culture of creativity, driven by philosophy. Tap through for the new drivers of creative success. ➡️ 🔗 Liberate Your Creative Potential at businesscreativity.com #WhalarGroup #TheBusinessofCreativity #CreatorEconomy

What happens when a legacy brand reimagines its future through the lens of Creators? On July 18, at Open Sauce, our Co-CEO Neil Waller 🐳 joins General Motors’ Executive Director of Content Strategy, Jessica Wang for a fireside chat on how GM is transforming how they engage with Creators and redefine their brand for a digital-first world. 📱⚡️ 🕛 1:30PM Session: GM's Creator Playbook A conversation you won't want to miss! #WhalarGroup #GM #OpenSauce 

From unlocking creativity to redefining effectiveness, Whalar Group has been busy! Here’s a look at what we’ve been up to lately: 🎨 We acquired The Business of Creativity to champion creativity as a business growth driver for brands and individuals worldwide. 💡 Fox Advertising strategically invested into The Lighthouse to help shape the future of brand innovation. 📊 Whalar partnered with Kantar to debut the industry’s first Creator Effectiveness Meta-Analysis, proving the real business impact of Creators. Swipe for more! 🔗 Tap into what we’re building: https://whalargroup.com/ #WhalarGroup #CreatorEconomy 

Huge congrats to Sixteenth Talent Charlie Engelman (@theoddanimalspecimens) and Drew Afualo, (@drewafualo)! 🔥

What’s next for Whalar Group after a $400M valuation and strategic backing from Marc Benioff, Shopify, and Neal Moritz? 👀 Our Co-CEO & Co-Founder Neil Waller 🐳 chats with Net Influencer about what’s ahead: ✔️ Maintaining a systematic approach to growth and improvement ✔️ Tapping strategic partners across different horizons—from immediate execution to long-term planning ✔️ Helping Creators build sustainable businesses—especially through emerging tech As Neil puts it, “Broadly, we’re just excited to continue investing in the space, whatever way that comes to fruition, because we still just think it’s early days. There’s never been more opportunity." 🔗 Learn More: https://lnkd.in/gBEsrGrD #WhalarGroup #CreatorEconomy