TikTok

📣 NEW REPORT: 7.5M U.S. businesses on TikTok employ 28M+ workers. TikTok partnered with Oxford Economics to understand how U.S. businesses and workers engage with and benefit from the platform. Findings are based on: ✅ Survey of 1,000 US businesses using TikTok ✅ TikTok’s proprietary business data ✅ US Census Bureau estimates THE TAKEAWAY: TikTok has become essential for U.S. businesses of all sizes to grow, scale, and reach new customers. 🔎 Explore the full report: https://brnw.ch/21wRfAN #LifeAtTikTok

At TikTok, we're creating a new, personalized shopping experience with discovery commerce. 🛍️✨ From peak season preparation to delivering standout results, see how Nathan from our #TikTokShop team is helping brands in the Beauty and Personal Care category cut through the noise and succeed during some of the busiest, most competitive campaign periods of the year. Swipe to see how she made it happen. 🤝 Ready to move fast, think big, and drive real impact? Join our team and help shape what's next together. https://lnkd.in/gNaNUwQU #LifeAtTikTok #TeamTikTokShop #ecommerce

Today, we're announcing new product features focused on safeguarding teens and families, empowering creators, and supporting information integrity. These features were previewed at our Discover and Learn Trust & Safety event, where we had insightful discussions with leading industry experts and creators like @drwilloughjenkins, @juicybodygoddess, and @mrandmrsgrit. Key product updates include: 🔍️ New visibility tools for parents 🧘 Well-being Missions 🤳 Safety and empowerment tools for creators 📝 Footnotes (US only) Click to read more on how we're making TikTok a safe and inspiring place for everyone: https://brnw.ch/21wUy4Y

At TikTok, our mission is simple: Inspire Creativity and Bring Joy, to our users, our communities, and the world. And that starts with how we build. 🔨 Welcome to ByteStyle Breakdown, a series where we explore the values that shape the way we work. 🤝 Ever notice there’s always something new on TikTok? 👀 From cool features to “my FYP gets me every time” moments, we’re always evolving. That spirit comes from our first value: Always Day 1. We believe progress doesn’t happen by standing still. It comes from staying hungry, asking better questions, and always pushing for better. Swipe to see how we bring that energy to life 👉 #LifeAtTikTok #ByteStyles #ByteStyleBreakdown

Happy Intern Day! 🥳🎉 Today, we're celebrating our creative and ambitious interns who drive real results and impact, all while being fluent in brainrot. 🤪 Swipe to see what they really do at TikTok, and drop your job in brainrot in the comments! 🤭👇 #InternsOfTikTok #LifeAtTikTok #InternDay

We’re live! 🚀 Our new Product Engineering page offers an inside look at the talented teams driving innovation, real stories from our Research and Engineering teams, and how their ideas turn into impactful products used by millions every day. Explore what it’s really like to build at TikTok and see how we bring creativity and technology together. Check it out here 👉 https://brnw.ch/21wUjKH #LifeAtTikTok #Engineering #TechCareers

This is Pride at TikTok. 🌈 Throughout June, our global community came together to celebrate identity and connection. From Tokyo to Brazil, Madrid to Mexico, London to Singapore, and cities across the US, we proudly honored LGBTQ+ stories, history, and joy. Swipe to see how our teams celebrated Pride around the world! 👉 #LifeatTikTok #PrideMonth

TikTok Sans, our very own font, is now yours to use on and off TikTok. The bespoke typeface is free for everyone as we continue to empower creators around the world. 🌎 Inspired by and made for our global community, TikTok Sans blends with your go-to fonts, giving you the flexibility to create high-quality videos with that signature TikTok look and feel. Step 1: Download TikTok Sans here: https://brnw.ch/21wU1x1 Step 2: Create content with a TikTok spark ✨

This Pride, we’re honouring the voices of Team TikTok that make us stronger. When people feel safe to show up fully, they bring ideas that challenge norms, build community, and shape a more inclusive platform for everyone. ❤️ Because authenticity fuels innovation. And belonging? That’s where bold, joyful impact begins. Swipe to read how Baron and Pride Employee Resource Group (ERG) Leader Robyn embrace their identities and inspire meaningful change, both at work and beyond. 👉 Discover more about how the LGBTQIA+ community on TikTok is shaping culture, building solidarity, and driving change, on and off the platform: https://brnw.ch/21wTEam #LifeAtTikTok #PrideMonth

What does it take to revolutionize livestreaming? For TikTok LIVE, it starts with culture, innovation — and a standout team in Mexico City leading the charge across Latin America. “We’re always thinking about what’s next, what else we can achieve, and how we can continue to innovate.” – TikTok LIVE Leader, Yuan Li Discover how this passionate, cross-cultural team is shaping the future of digital content. 📖 Read the full story: https://brnw.ch/21wTv6N