In an op-ed in The Current, our Founder and CEO, Jeff Green, dives into why he believes the competitive, open internet is thriving and has the potential to drive exciting invention and innovation in our industry for decades to come. "The open internet is still with us. And its best days are ahead," says Green.
The Trade Desk
Technology, Information and Internet
Ventura, CA 237,286 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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Inside this edition of The Current: - Cloudflare is allowing web domains to block AI crawlers. Experts say it’s a win for the open internet. - France is leading the way in how Europe’s TV networks compete in the streaming era — by joining forces with streamers like Netflix. - A new report from Cumulus Media and Signal Hill Insights finds that advertiser investment in podcasts is up significantly from a year ago.
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The Trade Desk reposted this
In this episode of The Big Impression, we’re joined by James Rothwell, managing director of brand marketing at Kinective Media℠ by United Airlines. Rothwell walks us through what’s changed since the launch of Kinective Media℠ by United Airlines in 2024 — from major brand partnerships and custom content integrations to a headline-making alliance with JetBlue. He also dives into new audience insights that are informing brand strategy and how B2B and luxury brands are looking to reach decision-makers in moments of engagement. Listen: https://bit.ly/3U3aZKH #B2B #advertising #brandmarketing
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To increase hotel bookings, Hyatt and its agency ran its first-ever live event programmatic activation on our platform, utilizing premium live sports inventory on connected TV to reach its loyalty program members and lookalikes.
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Inside this edition of The Current: - Warner Bros. Discovery's new deal is the latest move away from panel-only measurement. - How has X fared over Linda Yaccarino’s reign as CEO? - Advertisers are still sleeping on the 3 billion gamers out there.
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To keep bringing you the most sophisticated tools to drive results across every stage of campaign executions, we’re continually evolving Kokai’s platform experience. Our latest updates will help simplify campaign management, improve optimizations, and offer better support for troubleshooting. Check out what’s new — and get tips from traders on how to use Kokai’s new features and tools.
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The Trade Desk reposted this
This podcast does not stink. In fact, it might be the best-smelling episode of The Big Impression to date. We're talking to Ryu Yokoi, chief media and marketing capabilities officer for North America at Unilever, about Dove’s “Hot Seats” campaign — a bold, culture-hacking activation that shows up where the sweat is real and the stakes are surprisingly high. It’s a story about smart data, fast moves and what it really takes to be part of the conversation in 2025 — with just a few well-aimed, data-driven spritzes: https://bit.ly/4f0jsaU #marketing #brandmarketing #digitaladvertising
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As the future of media evolves, agencies are stepping beyond media buying to become data translators and brand stewards, embracing AI, retail media, and identity solutions to stay ahead of the curve. The most effective marketers are mastering omnichannel buying by aligning media, creative, and data to drive optimal outcomes. These strategies would be nothing without premium inventory, like the content available on platforms like Disney+ and Spotify. As attention shifts from quantity to quality, these innovators are reshaping how we connect with consumers. With a renewed emphasis on accountability, improved measurement across the supply chain is driving a new era of transparency and efficiency. To further this evolution of media, we gathered advertising executives in Los Angeles last week as part of our third annual Summer Happening event to discuss how to leverage data and omnichannel media to drive growth, boost performance across every channel, and future-proof marketing strategies. Thank you to all the speakers and panelists who joined us: Meghan Valand, The Trade Desk Karen Bloore Hunt, Horizon Media David Wang, VML Myles Dacio, Allergan Aesthetics Sarah Gluck, The Trade Desk John Speyer, Spotify Alisha Brown, The Walt Disney Company Charlie Betcher, The Trade Desk Jean Fitzpatrick, IPG Mediabrands Sally Lee, Canvas Worldwide Casey Holbrook, Ocean Media Alexis McBride, The Trade Desk Eric Gronemeyer, The Trade Desk
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We recently joined the S&P500® Index, which is widely regarded as the best single gauge of large-cap U.S. equities. “This would not have been possible without the incredible work of every TTDer present and past, nor without the trust of every client and partner that has embraced the power of programmatic and the importance of objectivity,” says Jeff Green, our Founder and CEO.
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Inside this edition of The Current: - Content creators are diversifying their revenue, and it could impact the entire digital media ecosystem. - A recent Pew Research Center survey found that Hulu is the most popular streamer among viewers under 30. - In a recent op-ed, Christopher Feo of Experian Marketing Services explains why AI doesn’t work without identity.