Tech SEO Summit

The “Call for Speakers” is open for the Tech SEO Summit 2026. If you want to pitch an in-depth 45min talk, where you ignore the basics and even teach long term technical SEOs something new… head over to the summit website and connect. This is a nerdy technical SEO event, and we don’t do esoteric strategy sessions with no real-world examples. Learnings from talks must be transferable to large platforms, please pitch nothing that works for a few thousand WordPress pages only. We have already heard many interesting talks in the past, to give you an idea of what matches our conference, here are a few examples: ⚗️ We’re interested in ingenious research into the inner working of search engines directly from the source. Michael King told us about his findings from the Google algo document leak he dissected. Mark Williams-Cook discussed his insights from the Google exploit he and his team found. Pascal Landau showcased his ongoing research into undocumented inner workings of Google organic product grids. 🛠️ Deep optimization is our daily adventure. Martin Splitt took a deep dive into performance issues stemming from JavaScript. Rene Dhemant brought a hardware heavy playbook how to optimize technical website infrastructure. Tobias Schwarz discussed the state of JavaScript crawling and showcased challenges with direct rendering. 💡 Help the audience to understand advanced topics better. Like Roxana Stingu taught us how to decode search queries and tailor results to user intent for ecommerce site search. Sabine Langmann told us how smart segmentation for large websites with millions of URLs helps to allocate resources better. Gus Pelogia showcased how to run SEO A/B testing for large websites. 🤓 We’re also interested in interesting large-scale use-cases, if the examples can teach something new. Eyüp Alikilic talked about logfile analysis and dug deep into his web server's archive. Dan Taylor ♒ discussed “What to do if Google doesn’t stop crawling?” and we all shed a tear together. As you can see, you would be in good company. Did I also mention, we pay a speaker budget? Mark your favorite technical SEO nerd in the comments or pitch yourself here: https://lnkd.in/dpdHBbig

Yes, it has been a while. But we are cooking up the agenda and discussing pitched topics with potential speakers continuously. 🍳 We'll share the first confirmed speakers soon™. Thank you to the many attendees who have already grabbed their tickets and trust in the summit experience, without knowing what will be on the menu. Really great. 💖

Unsolicited #SEO tip: 404s don't consume crawl budget, in fact, most 4xx codes, do not. In more detail: ❌ 1xx status codes DO NOT affect crawl budget ✅ 2xx status codes consume crawl budget ✅ 3xx status codes consume crawl budget per hop ❌ 4xx status codes DO NOT affect crawl budget (except 429) ✅ 5xx status codes consume crawl budget Great share from Kenichi Suzuki from #searchcentral live.

To appear in AI Overviews and AI Mode, just use standard SEO. You don’t need GEO, AEO, LLMO, AIEO, or any extra steps. h/t Gary Illyes #searchcentrallive #scldd2025 #SEO #Google #AI

To all my technical SEO folks out there: This is a really cool event to speak at - you won't have to spend a second on any fluff, can dive right into it, and you'll be cared for very well! Also, I have a feeling that those tickets will sell pretty quickly 👀

Tickets for the 2026 Tech SEO Summit are available on the website now. No, there is no speaker info yet, but we know some don't want to miss out and trust in the nerdy summit concept. 😉 If you want to speak at the summit next year, the speaker pitches are open as well.

It's true, we're doing it again in 2026. Next Tech SEO Summit April 23rd, 2026 in Hamburg. Save the date! #techseosummit

I was over the moon with the speaker feedback I received from Tech SEO Summit, it's always gratifying to know people enjoyed your talk. I regularly get feedback like this - but it doesn't happen by accident, and you can do it too! It comes through purposeful action to actively trying and improve each time. Here are some tips that helped me improve my public speaking: ⭐ Instead of asking people "was it okay?", I ask "What did I miss or how could I improve it?", seek out people that will give you brutally honest feedback and thank them for it. ⭐ Every slide I have, I think "what am I trying to tell people with this?" - if I don't know, I remove it or redo it ⭐ Less is usually more. One of the best things I did was a few "lightning talks", take a subject you usually do a talk about with a 5 minute time limit. You soon learn which bits are the chaff and which bits are vital. ⭐ People can read faster than you can talk. If you're reading out a slide to someone, they aren't listening to you. ⭐ Ideally, you should be able to give your talk without the slides. The slides should be *adding* to the experience. ⭐ Enjoy it, have fun, be human, make a connection, laugh at your own mistakes. Trip up on your way on stage? That's one way to break the ice! :) ⭐ People can retain a huge amount of information if presented in a story format. Link ideas together, use metaphors, don't just info dump. ⭐ Kelvin Newman's favourite - bullet points kill kittens Although I scored well, I *still* got some valuable feedback from the audience, which Sören Bendig turned into a solid idea to improve my next talk, which I will be doing!

We published a short recap for our summit... read the article here.