Stein.

Today, Stein IAS rebrands as, simply, Stein. As the momentum of The B2B Decade accelerates, we’re stepping forward with a strengthened name and visual identity that reflects who we are — and where we’re going. We’ve always believed in the power of B2B marketing to move markets, inspire minds and help shape the world. We believe that now more than ever.   Our goal? To be the agency of choice in The B2B Decade by helping build the world’s most demanded B2B brands. Read more in this LBBonline - Little Black Book article based on an interview with Stein Global CEO Kate MacNevin and Chairman Tom Stein: https://lnkd.in/eNqYbPCv #Stein #SteinB2B #MSQ

The IAA Global B2B Brand Summit returns to NYC on October 14 to explore what’s next — and what’s needed — in the evolving role of brand as a full funnel growth driver.   Now in its 4th year, the 2025 Summit, “Brandability | Buyability: The Future of Brand in B2B,” brings together global leaders, breakthrough research and provocative ideas that are reshaping how B2B marketers think about value creation, buying behavior and brand’s influence across the funnel.   Our chairman Tom Stein joins a lineup of speakers who are helping redefine the role of brand in B2B marketing, including: 🔹 Marc-Antoine J., Accenture 🔹 Andisa Ntsubane CM (SA) FCXP (CX-I), Vodacom Group Africa 🔹 Marcelo Amstalden Möller, Wolters Kluwer 🔹 Kate Rundell, Amazon Business 🔹 Jann Martin Schwarz and Mimi Turner, LinkedIn   Join us at Brandability | Buyability to be a part of the conversations moving our industry forward.   Register now: https://lnkd.in/eYM99ma2

London, get ready. The B2B Brand-to-Demand Conference is just two months away — and we’re thrilled to welcome speakers who are shaping the future of B2B:   🔹 Steve Smith, VP, Communication and Thought Leadership, Schneider Electric 🔹 Antonia Wade, Global CMO, PwC 🔹 David Haigh, Chairman, Brand Finance 🔹 Fredrik Borestrom, Director, International Agency Development EMEA & LATAM, LinkedIn Hosted by Association of National Advertisers, Brand Finance, IAA UK, LinkedIn and Stein, the day will feature recently released findings from the first-ever Brand-to-Demand Maturity Study, along with insights and real-world stories from B2B brand-to-demand leaders. Join us on September 30 at LinkedIn’s London HQ to explore how you can align brand and demand to drive long-term growth and short-term impact for your brand. Send us a DM for your exclusive registration code. https://lnkd.in/e-NsHVha   More speakers to be announced next week. We look forward to seeing you there! #BrandtoDemand #B2BMarketing #BDX

Following a standing-room-only 2nd annual B2B Brand-to-Demand Conference in New York, the event is coming to London!   📍 September 30, 2025 📍 LinkedIn London HQ   As more companies embrace a holistic Brand-to-Demand Experience (BDX®) model, this inaugural London conference will explore how leading B2B marketers are unifying long-term brand building with short-term demand generation — driving effectiveness and efficiency as a result.   Presented by ANA Business Marketing NYC, International Advertising Association, LinkedIn, Brand Finance and Stein, the event will explore the next frontier of B2B marketing, spotlighting success stories across every stage of the BDX journey. We'll also share soon-to-be-released findings from the first-ever Brand-to-Demand Maturity Study based on extensive research among CMOs and senior marketers.   Both brand AND demand teams will benefit from this inaugural event — as you work together to tackle shared challenges. Registrations open next week. Stay tuned!   #B2BMarketing #BDX #BrandtoDemand

The IAA Global B2B Brand Summit returns to NYC on October 14!    Now in its 4th year, the Summit continues to drive the conversation about the multidimensional role of brand in B2B. Our theme, “Brandability | Buyability; The Future of Brand in B2B,” explores brand's full-funnel role – and how marketers can use brand momentum to shape buying group decisions and drive business growth. Join us in October for thought-provoking insights, new research, fresh perspectives and conversations that are moving B2B forward. Register: https://lnkd.in/eYM99ma2 #B2B #Brandability #Buyability

🌍 Removing carbon for good. That was the idea — and the call to action — behind launching Elimini, a bold new entrant in the emerging carbon removals space.   To break through during NYC Climate Week and beyond, we built a brand and a category from the ground up — fast. The result?   ✅ 95% of target accounts reached ✅ 26% engaged   In a space where inaction is the enemy, we made urgency a strength — helping Elimini become a category-defining name in climate innovation.   The campaign has received multiple awards already this year, demonstrating the impact a concept can have when it connects brand amplification to lead generation.   Thank you to the Elimini team and our agency partners — including The Gate New York — for your collaboration and support in creating a campaign with truly long-lasting impact.   #Stein #B2BMarketing #Sustainability #CarbonRemoval #BrandLaunch #MarketingCampaign #B2B

According to ANA Business Marketing NYC and Stein, B2B marketers almost universally (99%) affirm the importance of integrating brand and demand marketing efforts. Yet, 84% state that brand and demand remain entirely disconnected. The message is perfectly clear: unified brand-to-demand can no longer be an aspiration — it’s an effectiveness and efficiency imperative.   Marc Keating, our Chief Innovation Officer, shares a concise take on tackling the barriers to unifying brand and demand in an article featured in the Brand Finance 2025 Most Valuable B2B Brands Journal.   • Brand strength is key to developing a stronger pipeline both short- and long-term, especially for brands with extended sales cycles and large, well-known competitors. • Every dollar spent needs to yield business impact — only integration of brand and demand can make this possible.   Read the article, dive deeper into the power unified brand-to-demand marketing, and see brand value and strength rankings for the top 250 B2B brands here: https://lnkd.in/evhrZ-9D   #BrandtoDemand #B2BMarketing

*NEW WORK* There are many clients and campaign launches we love. There are some we really love. Our 'Outsmart the Future' brand campaign for WNS is one of them. It goes live today. AI is pushing all of us, in every industry and every field of endeavor, to reimagine almost everything. And it's just the start. We will reimagine our businesses. Reimagine them again. And again. For many, this future of continual reinvention creates uncertainty and apprehension. That's where WNS and this campaign come in. WNS co-creates smarter businesses with its clients globally though AI-powered, human-led, future-ready business transformation solutions -- all anchored in domain intelligence. So, businesses can let the future know who’s boss (and not the other way around!). See around corners with clarity and confidence. And yes, outsmart the future. This is a bold statement to the world by WNS. A big promise for its 65,000 employees to live up to. Deep gratitude and respect to WNS CMO Archana Raghuram and her team for leading the way, supporting the work and pushing us to make it better and better. As well to CEO Keshav R Murugesh for his bold, transformative vision. Ready to outsmart the future? WNS' customers, partners and people are!   #OutsmartTheFuture

🎆 Today’s not just about fireworks; it’s about strength in community. Here’s to connection, celebration — and a little time offline. From all of us here at Stein, Happy 4th of July! 🇺🇸✨

Cannes 2025: The 4th year of the Creative B2B Lions. The 1st year of the Lions B2B Summit. The launch of “Buyability: The Future of B2B Success” on the Rotonde Stage by Jann Martin Schwarz, Mimi Turner and Dr. Marcus Collins. (A huge initiative and extraordinary alliance among LinkedIn, International Advertising Association, Association of National Advertisers, WARC, Stein, NewtonX and dozens of B2B leaders globally.) Perhaps most importantly, the gathering of a growing, vibrant community of marketers and agencies who see Cannes as a focal point for B2B’s ascendant future.   Having been in the thick of it all, Stein has developed a synthesis of learnings and takeaways with B2B as the context, covering the themes and trends that will keep us moving forward at an ever-quicker pace: https://lnkd.in/egqiAXDJ.   Hope you enjoy and value it. Please share it. There’s more to come from us on this. We believe 2025 was a watershed year for B2B in Cannes, and everywhere. Tom Stein, Kate MacNevin, Craig Duxbury, Kate Howe, Tamsin James, Taylor Robinson, Chad Mulder, Jennifer Hirsch, Saima Rashid, EJ Oelling, Jean English, Abhinav Kumar, Anthony Toguchi, Marc Strolz, Wendy Walker, Paul Coxhill, DAGMARA SZULCE, Carol Schuster, Ed Pank, Fredrik Borestrom, John Rudaizky, Andisa Ntsubane CM (SA) FCXP (CX-I), Davang Shah, Nick Primola, Bob Liodice, Bill Zengel, Scott Mager, Tyrona (Ty) Heath, Kate Rundell, Carmen Palo, Shannon Pettitt, Jane Goehring