Signal Theory Inc.

If you were going to resource this post, how might you do it and how many hours would the writer need? 😉 If you've got the answer, then apply today for our open Project Management position and be a part of our growing team. ➡️ https://lnkd.in/grTbZNAz

We’re a bit late posting this because we’ve been so busy creating more great work. We are proud to announce that our team brought home six National NAMA Awards this year for work we did with the American Pecan Promotion Board, AgroLiquid, Merck and John Deere. Learn more about the winning work here: https://lnkd.in/gG4tEa2p #NAMAAwards #SignalTheory #AdvertisingAwards

Signal Theory is excited to welcome our 2025 Intern Class! 👏 Nine bright minds in creative, strategy, public relations and account management have joined us for a 10-week paid internship. This annual program is designed to give interns real agency experience and a deeper understanding of behavioral science to impact great work. Investing in the next generation of creative minds is crucial as the advertising landscape evolves. Our internship program helps bridge the gap between technology and human insight, a necessary understanding to infuse humanity in every aspect of a campaign. We’re thrilled to have them on board! Discover more about our talented new interns and our commitment to fostering future industry leaders by visiting https://lnkd.in/gSHtfVNB #SignalTheory #Internship #AdvertisingAgency #BehavioralScience

We’re proud to announce that our Surprisingly Snackable Pecans campaign took home Best Overall People’s Choice at the AMIN Worldwide Globey Awards! Producing great creative and effective work requires having a client partnership rooted in trust. This work wouldn’t have been possible without collaboration from the American Pecan Promotion Board. It’s also an absolute honor to be recognized by your peers. Thank you, AMIN! To learn more about our Surprisingly Snackable Pecans campaign and our work with SIX TWENTY SIX, visit https://lnkd.in/gMfH-kzK #EatPecans #GlobeyAwards #AMIN #IndependentAgency

"Iron sharpens iron," especially when navigating the AI frontier. Samantha Scantlebury’s notes from the recent AMIN Integrated conference are a testament to the power of shared learning, offering a look at the optimistic (and realistic) path forward for agencies embracing AI. #SignalTheory #AMIN #AI #FutureOfAdvertising #MarketingTransformation

Proud to see our partnership with Srixon/Dunlop Sports highlighted by Grace Mayer in the Kansas City Business Journal. https://lnkd.in/gWPfgZgq

Sometimes the best creative advice comes from unexpected places. Our Creative Director, Micah Barta, got to chat with Conan O'Brien about the magic behind memorable work. The takeaway? Great advertising, like great comedy, requires embracing the absurd. #SignalTheory #BehavioralMarketing #ConanNeedsAFriend

It is so nice to see great work recognized! Signal Theory Inc.

Thanks Ad Age for putting our Surprisingly Snackable Campaign at the top of your Creative Roundup! Happy to be recognized alongside some killer brands. Since we’re all here how about a collab? Liquid Death, let's get nuts. Great work takes bravery, so we'd like to give a special thanks to our amazing client American Pecan Promotion Board and the high-flying risk takers over at SixTwentySix. See the work on our website ➡️ https://lnkd.in/g2Hz_C3v Check out the Ad Age article ➡️ https://lnkd.in/gYSpQhip

Proof that innovation lives at unexpected intersections. Creative Director, Landon Barton discusses the behavioral science that led us to partner with Adam Savage and create a product launch campaign unlike any other. When MICHELIN For Professional Businesses approached us to launch their revolutionary X® Line Grip D tire, we knew traditional B2B tactics wouldn’t cut it. That’s where behavioral science came in, specifically the principle that people trust experts they can see in action more than marketing claims. Enter Adam Savage and the “Tested” team, who brought their signature hands-on approach to tire testing in ways the trucking industry had never seen before. This partnership transformed technical specs into must-watch content that’s resonating far beyond our target audience. It’s proof that B2B marketing doesn’t have to follow the old playbook — when you understand how people actually make decisions, you can create campaigns that inform, engage and inspire. #SignalTheory #BehavioralMarketing #MichelinTruckTires #MichelinXLGD #AdamSavage #MythBusters #Tested