Second Nature’s cover photo
Second Nature

Second Nature

Software Development

Raleigh, North Carolina 58,553 followers

We make managing your home Second Nature with our user-friendly products and services.

About us

Second Nature is redefining professional property management with our fully managed Resident Benefits Packages. RBP by Second Nature is a custom suite of benefits for your residents that elevates their experience, drives resident retention, and promotes investor satisfaction.

Website
https://www.secondnature.com/
Industry
Software Development
Company size
201-500 employees
Headquarters
Raleigh, North Carolina
Type
Privately Held
Founded
2012

Locations

  • Primary

    333 Fayetteville St

    Suite 600

    Raleigh, North Carolina 27601, US

    Get directions

Employees at Second Nature

Updates

  • So excited to see and share this great news for NARPM and our industry! Congratulations, Troy Garrett! 🥳

    NARPM® 2025 President Amy Hanson, MPM® RMP®, announces Benjamin “Troy” Garrett 𝗮𝘀 𝘁𝗵𝗲 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻’𝘀 𝗻𝗲𝘄 𝗖𝗘𝗢 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝘁𝗼𝗱𝗮𝘆. Garrett previously served as NARPM’s Governmental Affairs Director, developing legislation to benefit the property management industry while also addressing legislative and regulatory issues that are harmful to property managers. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗿𝗲𝗹𝗲𝗮𝘀𝗲: https://lnkd.in/eisP8da3 #NARPM #propertymanager #propertymanagement #CEO

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  • Second Nature reposted this

    NARPM® 2025 President Amy Hanson, MPM® RMP®, announces Benjamin “Troy” Garrett 𝗮𝘀 𝘁𝗵𝗲 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻’𝘀 𝗻𝗲𝘄 𝗖𝗘𝗢 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝘁𝗼𝗱𝗮𝘆. Garrett previously served as NARPM’s Governmental Affairs Director, developing legislation to benefit the property management industry while also addressing legislative and regulatory issues that are harmful to property managers. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗿𝗲𝗹𝗲𝗮𝘀𝗲: https://lnkd.in/eisP8da3 #NARPM #propertymanager #propertymanagement #CEO

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  • This is our love letter to Tiffany Rosenbaum and Melissa Gillispie 💜 Thank you for stepping away from your businesses, your teams, and your families to be with us in Montréal. Having you speak to our team was as educational as it was transformative. Every person in that room walked away with a deeper understanding of what drives you, what matters most to your team and residents, and how we can better support you moving forward. On the final day while packing up, we found this note (photo attached) tucked in the back of the room. It never made it to you, but it should have. This one person's words capture the takeaways and feelings shared and amplified by all 220+ Second Nature team members in that room. Thank you for showing up fully, sharing openly, and helping our team grow so we can keep stacking those Triple Wins, together.

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  • Second Nature reposted this

    View profile for Brandy Landon

    Entrepreneur | Real Estate & Property Management Broker/Owner | Real Estate Investor | Advocate for Workplace Psychology & Connection

    I'm super excited to share that I've partnered with Second Nature to help co-write the Triple Win Newsletter! The first issue just released today, and it's all about resident retention strategies. Here I offer up a different approach to resident retention and some pro tips on how to keep residents happy and renewing year over year 💜 If you want to follow along, subscribe here: https://lnkd.in/gjPyt4he

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  • Second Nature reposted this

    I am hiring at Second Nature! I’m looking for exceptional talent to join our Product & Technology team across several key roles: • Group Product Manager • Senior Product Manager • Engineering Tech Lead • Mid & Senior Software Engineers If you’re passionate about building impactful products, thrive in fast-paced growth environment, and want to be part of a mission-driven team, have a proven track record in the role - I’d love to hear from you. Feel free to DM me directly, or tag someone who should see this so they can reach out too. When you (or they) DM me, include 2–3 sentences on why you (or they) would be exceptional for the role. Recruiter friends: appreciate you, but this one’s not for you. Thanks!

  • Second Nature reposted this

    View profile for Cherrita Doss

    Manager, Client Success (SMB/MM) | SaaS Solutions (B2B & B2B2C) / Senior Customer Success Manager / Account Management Professional / Mortgage Underwriter

    🌍✨ Just returned from an unforgettable journey to Montreal with my incredible Second Nature family, and my heart is overflowing with gratitude and love! 💜💟 This trip was more than just a getaway; it was a beautiful opportunity to forge deeper relationships, nurture friendships, and step outside our comfort zones. As a new manager, I felt an overwhelming sense of warmth and acceptance from my colleagues, and I am truly grateful to be part of a company that prioritizes empowering its employees. Second Nature believes in the vision of “growing the pie together,” and witnessing this commitment in action was nothing short of inspiring. Over the past three days, I had the privilege of meeting our amazing leadership team and connecting with various colleagues in person. Sharing laughs, ideas, and experiences in a foreign land with some of our special clients made the journey even more EPIC! The way Second Nature invests in creating exceptional experiences not only for our clients but also for us, the employees, speaks volumes about their commitment to success and collaboration. I return home inspired and ready to pour even more of myself into this incredible mission. Thank you, Second Nature, for this unforgettable trip and for helping me create memories that I will cherish forever. Together, let’s continue to take on the world! 🌟✈️❤️ #SecondNature #TeamBonding #Grateful #Inspiration #TogetherWeGrow

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  • The best part of Second Nature? Always the people. No matter how great the destination, it’s the people who make the off-site — and the experience — unforgettable. Between brainstorms, breakouts, and belly laughs, one thing became extra clear: It’s not just what we do. It’s who we get to do it with. So here’s to the Moment Makers. The ones who work hard and care harder. The ones who show up fully and make Second Nature what it is. Swipe through for a few joyful snapshots from Montréal. The smiles, the energy, and the people who make it all matter. 💜 #team #culture #secondnature #grateful #momentmakers

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  • Here's your sign to... 💌 Make the moment. 💌 Write the note. 💌 Send the message. 💌 Give the high-five. 💌 Say the thing. #beamomentmaker #highfive #justdoit

    View profile for Laura MacMinn

    Community Manager | Empowering Property Managers to Achieve Triple Wins at Second Nature

    Just say the thing. This week, our remote-first team at Second Nature came together in Montréal for our semiannual off-site. 🇨🇦 And while we are all about 15Five high-fives for the rest of the year, there’s something extra special about handwriting that love IRL. When you say it, share it, and document it... the things you appreciate, appreciate. So, the Second Nature Moment Maker Team built 217 little mailboxes. Purple envelopes. Push pins. Mountains of note cards. And we created magic. Appreciation filled every single mailbox. The kind that names your superpowers, reminds you why your work matters, and reflects back how YOU make a difference. Being a "Moment Maker" isn’t about being the biggest spender. It’s about showing up with heart, intention, and in this case, a pen. 💌 Pics for behind-the-curtian look at how it came together from building the boards to the moments they created. 💜 #appreciate #highfive #culture #proptech #momentmaker

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  • We're all about that #culture. #Montreal #PropTech

    View profile for Cherie Chung (she/her)

    Product Design Leader | Nick Fury of UX – Assembling Teams of Superheroes for Seamless UX

    What an amazing time in Montreal with the Second Nature team 🥳 Despite being remote, we understand the importance of gathering in person twice a year - understanding the company’s history, future vision and experiencing the culture first hand as a team 💜 It’s rare where you get a bunch of people who is not only good at their job, but also friendly, welcoming and truly cares for our clients. What more is there to ask? Just over a year ago, I remember how the product team all fit on one table at our general sessions, now we are spanning across more than 3 tables, and we have so many more folks who couldn’t join us this trip! Our design team alone now consists of 3 UX designers and 1 Content designer. It’s amazing how much we have grown, and this time we also finally met our Appfolio partners in person, can’t wait to craft more magic together 🤩 Can’t wait for the next off site✈️ For now, enjoy our product and tech ice cream dates, night walks through old Montreal, escape room, and even going back to good old post it’s on the wall. It wouldn’t be Second Nature without an epic activity, so we also had a private showing of Cirque Eloise🎪🤹♂️ #culture

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Funding

Second Nature 7 total rounds

Last Round

Series C

US$ 16.4M

See more info on crunchbase