Netflix’s broad content bets are paying off. After HBO Max dominated much of 2025 with The Last of Us and White Lotus, Netflix has taken the top streaming spot in recent weeks thanks to its slate of originals. Leading the charge: Happy Gilmore 2, the biggest original movie debut of the year for the platform and a strong return on its Adam Sandler investment. From Sandler's hit to KPop Demon Hunters, read on for more about how Netflix is winning audiences in 2025 via TheWrap: https://lnkd.in/gDRSrFby #SambaTVInsights #Netflix #StreamingWars #TV
Samba TV
Technology, Information and Internet
San Francisco, California 39,133 followers
We create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience.
About us
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
- Website
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http://samba.tv
External link for Samba TV
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Connected TV, OTT, Smart TV, Automatic Content Recognition (ACR), Interactive TV, Social TV, Addressable TV Advertising, Ad Detection, Mobile Ad SDK, Ad Mediation, Mobile Display Ads, Mobile Video Ads, Smart TV Advertising, Multiscreen Advertising, and TV Analytics
Locations
Employees at Samba TV
Updates
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With the Morgan Stanley forecast that Prime Video will dethrone YouTube as the top ad platform on U.S. smart TVs by 2027, Business Insider's Lucia Moses and James Faris took a closer look at the prediction. Samba TV CEO Ashwin Navin connected with Lucia to shed light on this CTV battle and how Samba is working with YouTube in several global markets to measure how the platform performs alongside traditional TV. Read on for more: https://lnkd.in/gQwur-ht #SambaTV #Amazon #Google #PrimeVideo #YouTube #TVData
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On this week’s Samba Sessions with Advertising Week, we sit down with Fox Corporation EVP of Insights and Analytics Emily King to talk about the evolving art of audience building across platforms. “I would say that 2025, for me, has been the year of seeing the convergence of data with actionable outcomes. We really need to connect those dots.” Emily breaks down how FOX is harnessing real-time data to finding smarter ways to fuel fandom and viewership across linear and streaming by turning insights into impact. #SambaTV #FoxBroadcasting #Linear #Streaming #TVData
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🚨 🚨 Big news in cross-platform measurement: a new standard for at-scale attribution has been set. Today, Samba TV and Kochava have announced a first-of-its-kind partnership to solve one of the industry’s biggest challenges: delivering always-on, actionable performance insights across TV and digital at scale. This collaboration brings together Samba's first-party viewership data and Kochava’s advanced attribution analytics, creating a unified measurement pipeline that gives brands a full-funnel view of how campaigns drive real outcomes like ad-tier opt-ins and in-store QSR sales. "This partnership enables brands to confidently align strategy with spend, and to unlock measurable value across both TV and digital. Together, we’re laying the groundwork for a flexible, future-ready framework—one that adapts to consumers, not just channels.” - Kochava CEO and Founder Charles F Manning “By combining these signals, brands can now move from fuzzy assumptions to performance-driven media optimization of platforms that are essential to consumers today and in the future.” - Samba TV CEO and Co-founder Ashwin Navin Dig in further 👉 https://lnkd.in/gtTzDxmV #CrossPlatformMeasurement #CTV #AdTech #MarketingAttribution
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"Ending The Late Show is the tip of the iceberg with massive programming and personnel cuts to come…" Rich Greenfield nails it. Colbert’s exit isn’t just a programming decision, it’s a symptom of linear TV’s continuing viewership decline. Our data shows The Late Show consistently outperformed its peers, but even that wasn't enough to save it. (Read more in our Forbes feature: https://lnkd.in/gcX_pmVT) As original entertainment vanishes from linear, live sports and news remain and even those are being rapidly absorbed by streaming platforms hungry for real-time audiences. As legacy formats fade, the future of television will center on platforms that balance the immediacy of live moments with the control and convenience today’s viewers expect. #SambaTVInsights #Colbert #LateNight #Linear #Streaming #TV
Peak Verizon FIOS video subs: 5.3 million in 2013 Today: 2.6 mm Should be obvious why Colbert was cancelled #RipLinearTV https://lnkd.in/eNz-uGTq
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Samba TV reposted this
How does TikTok for Business tackle the challenge of turning attention into measurable business results? In this Samba Sessions with Advertising Week, we sat down with their Global Head of Measurement Science Jorge Ruiz to talk about innovation, accountability, and the power of turning attention into real business outcomes. And the potential for impact is massive. In just one of our studies together, Samba TV found that 97% of TikTok campaigns drove incremental viewership to move audiences from exposure to action. As Jorge put it: “TikTok thinks about business outcomes in a way that we want to meet marketers where they are, so we want to be able to build for the present while still investing in the future…With creators, how can we drive and understand the business value and also the advertising effectiveness of what they bring." Listen in to the full conversation 👇 #SambaTV #TikTok #AdvertisingEffectiveness #BusinessOutcomes
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In our latest Samba Sessions with Advertising Week, we spoke with OpenX Chief Revenue Officer Matt Sattel to explore how AI is driving smarter media decisions, not just buzz. “For OpenX and what we’re hearing from our customers, it’s around making better decisions with data and how you can drive towards measurement...how can AI look at the maximum amount of data to better inform targeting, to better inform what supply we send to the DSP, and looking at basically how AI can benefit in ways that have been very manual to date.” Check out the full conversation to see how OpenX is rethinking the future of advertising with actionable and accountable AI 🚀 Samba TV #SambaTV #OpenX #DSP #AI
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How does TikTok for Business tackle the challenge of turning attention into measurable business results? In this Samba Sessions with Advertising Week, we sat down with their Global Head of Measurement Science Jorge Ruiz to talk about innovation, accountability, and the power of turning attention into real business outcomes. And the potential for impact is massive. In just one of our studies together, Samba TV found that 97% of TikTok campaigns drove incremental viewership to move audiences from exposure to action. As Jorge put it: “TikTok thinks about business outcomes in a way that we want to meet marketers where they are, so we want to be able to build for the present while still investing in the future…With creators, how can we drive and understand the business value and also the advertising effectiveness of what they bring." Listen in to the full conversation 👇 #SambaTV #TikTok #AdvertisingEffectiveness #BusinessOutcomes
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Samba TV’s latest State of Diversity on TV Report (as profiled in ADWEEK via Saleah Blancaflor and featuring Samba TV CEO Ashwin Navin) shows a stark disconnect between who’s represented on screen and who’s watching. We’re proud to work with partners like TelevisaUnivision Advertising who are committed to changing this story by using data to drive smarter, more inclusive media strategies that meet audiences where they are and deliver results. Representation isn't just a box to check, it’s a growth strategy. Let’s close the gap together. Read Saleah's great article below and dig into the full report here: https://sam.ba/25DRTV_LI #InclusiveMarketing #MediaMeasurement #LatinoAudience #SpanishLanguageMedia #SambaTV #TelevisaUnivision
A recent Adweek article by Saleah Blancaflor “Advertisers Struggle to Reach Diverse Consumers Amid Declining Representation on TV” highlights findings from Samba TV’s latest report showing that today’s content isn’t keeping up with the country’s diversity, and it’s costing brands. While Latinos make up 20% of the U.S. population, they represent just 7% of lead roles in top TV shows - and receive 21% fewer ad impressions than their share of the population. If brands want to grow, they need to show up where culture is seen, stories connect, and audiences respond - and we have the numbers to prove it: Spanish-language media drives 50% more ad engagement than English-language media. TelevisaUnivision exceeds that - delivering 56% more engagement per impression. With Latinos driving 79% of U.S. population growth within the next 10 years, now’s the time to close the gap with intention, nuance, and impact. Read more here: https://lnkd.in/gcXCN6Xj
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Let's celebrate! 🎉 We're honored to be shortlisted by VideoWeek alongside our partners, The Kite Factory and Blue Cross UK, for the European Video Awards' Best Social Video Campaign recognizing our work together. See you at the ceremony! #EVA25 #SocialVideo #MediaMeasurement
Proud to share we've been shortlisted at VideoWeek's European Video Awards in two categories! 🎬✨ ⭐Blue Cross UK has been recognised in Best Social Video Campaign for Smarter Targeting, Bigger Impact, developed in partnership with Samba TV ⭐Ricola is up for Best Cross-Media Video Campaign with Reviving Ricola, a campaign that bridged nostalgia and new generation growth through the power of TV. Huge shout-out to our client partners, media partners and our incredible teams at TKF for making it happen🙌 View the full shortlist in the comments below. #EVA2025 #SocialVideo #CrossMedia
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