Robert Half reposted this
"Looking for a content strategist who can write, design, post, edit video, manage social, track analytics… and do it all with a smile (and a single paycheck)" Sound familiar? After 10 years working and now building content teams, here is what I know…the content marketing model is broken. Here is how I’d actually build a content team: ↳ Social Media Manager – publishing consistency & engagement machine ↳ The “Creative” – makes your brand scroll-stopping ↳ Project Manager – turns chaos into campaigns ↳ Marketing Automation Pro – connects content to conversions ↳ Content Lead – strategic, storytelling engine of the brand These are different disciplines. Each deserves focus, respect, and resources. According to Robert Half, 93% of leaders say it’s tough to find talent with the right creative and technical skills. Their latest report digs into which roles are most in demand and how teams are solving the talent gap with contract support. Grab the report here → https://lnkd.in/ecJviQaB Let’s stop glamorizing the “do-it-all” approach. Respect each skill. Build the right team. #RobertHalfPartner