In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design. Created by Studio F. A. Porsche in Austria, our products are sold worldwide in over 130 Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store (www.porsche-design.us).
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Celebrate the 25th anniversary of the Porsche Carrera GT in style.
The Porsche Lifestyle Group and Arthur Kar are teaming up again to create a new capsule collection in light of the 25th anniversary of the Porsche Carrera GT.
The Paris-based founder of L’Art de L’Automobile steps in as Creative Director for a limited-edition capsule collection that is building on recent successful collaborations. Launching in September 2025, the collection draws inspiration from the raw power and timeless design of the Carrera GT, fusing motorsport heritage with Kar’s unfiltered aesthetic. The result is a line of garments and accessories that translates the spirit of Porsche’s V10 masterpiece, a true celebration of its legacy.
You can read more about it in the Porsche Newsroom: https://lnkd.in/eY9HKCaU
What a Night in New York 🌃🤩
On July 23rd, we unveiled the Chronograph 1 – 1975 Limited Edition at the beautiful Watches of Switzerland flagship store in SoHo.
In a ceremonial unveiling, our brand ambassador Orlando Bloom revealed the timepiece in front of around 200 watch aficionados, tastemakers, members of the Porsche community and VIP customers. We were honored to welcome Ferdi Porsche and Benjamin Clymer from Hodinkee, for an exclusive panel talk on Porsche Design’s rich heritage, innovation, and the future of watchmaking.
This wasn’t the only highlight of the evening: we also celebrated the beginning of our exclusive U.S. retail partnership with Watches of Switzerland Group PLC one of the world’s largest multichannel retailers of prestige timepieces with whom we share a passion for Swiss precision, design excellence, and craftsmanship.
The Chronograph 1 – 1975 Limited Edition pays tribute to its 1975 predecessor with an uncoated, glass bead-blasted titanium case that continues a legacy of innovation and performance-driven design.
Guests explored the new model and other Porsche Design watches at a dedicated Try-On Bar, then toasted to the moment with a delightful cocktail reception featuring DJ Bri Lessie.
The Chronograph 1 – 1975 Limited Edition is now available at Watches of Switzerland SoHo in New York and other selected locations in the U.S. as well as at watchesofswitzerland.com and additionally through Porsche and Porsche Design. Find out more about the Chronograph 1 – 1975 Limited Edition here: https://lnkd.in/ePpjF62Z#PorscheDesign#Watchmaking#PorscheDesignTimepieces#Timepieces#Chronograph1 #1975 #Soho#NewYork
Redefining aesthetics since 1975.
Porsche Design debuts the Chronograph 1 – 1975 Limited Edition: a tribute to five decades of purposeful watchmaking, and the first Chronograph 1 in uncoated titanium not tied to a special-edition Porsche sports car.
The new edition is limited to 350 pieces and draws direct inspiration from the 1975 Chronograph I made from uncoated stainless-steel. Now, exactly 50 years later, Porsche Design brings back the natural uncoated look with a titanium case and bracelet glass bead-blasted for a refined, matte finish. Pairing a matte-black dial with high-contrast white indices, numerals and hands as well as a striking red stop-seconds hand – the Chronograph 1 – 1975 Limited Edition references the historic dashboard of the Porsche 911. Inside, the COSC-certified WERK 01.240 flyback movement underscores the mechanical precision behind the design.
The launch also marks the beginning of a new retail chapter: Porsche Design Timepieces are now available in the U.S. through an exclusive retail partnership with the Watches of Switzerland Group PLC
Find out more about the Chronograph 1 – 1975 Limited Edition here: https://lnkd.in/ePpjF62Z#PorscheDesign#Watchmaking#PorscheDesignTimepieces#Timepieces#Chronograph1 #1975
Made for Racers
Orlando Bloom, actor, producer and Porsche Design Brand Ambassador, presents the new Iconic Targa P’8954. As a passionate Porsche collector and admirer of precision design, he shares Porsche Design’s belief that performance and aesthetics should go hand in hand. The P’8954 - the latest in Porsche Design's legacy of engineering-driven eyewear – is inspired by the legendary roll bar of the Porsche 911 Targa. This limited-edition frame combines heritage, innovation, and uncompromising design.
Crafted from 100% titanium and fitted with a striking shield lens, the P’8954 is a tribute to precision - down to the hexagonal screws that mirror the Targa’s rear window detail. A bold expression of contemporary sportiness. With clean lines, technical excellence and unmistakable identity, the Iconic Targa P’8954 is more than eyewear - it’s a statement.
Explore the Iconic Targa here: https://lnkd.in/evK5tEiC#PorscheDesign#PorscheDesignEyewear#OrlandoBloom#IconicTarga
🏁 A Legendary Drop at a Legendary Event 🏁
Following last week’s online release of the limited MARTINI RACING® sneaker collection in partnership with PUMA Group, we had the pleasure to celebrate the launch also in real life at the iconic Goodwood Festival of Speed.
The perfect place to honor Porsche’s rich motorsport heritage. Surrounded by roaring engines, iconic liveries, and passionate fans. The Porsche community’s excitement said it all – this drop is already a classic.
The five limited-edition sneaker models blend performance with pure style, drawing inspiration from original starting numbers, racing stripes, and color accents.
Precision, passion, and legacy – now made wearable. 👟
Be fast and explore the latest sneaker drop by Porsche and Puma here: https://lnkd.in/d-WM7CAw#PorscheMotorsport#PUMA#GoodwoodFestivalOfSpeed#GFOS#PorscheLifestyle#PorscheDesign#MartiniRacing#LimitedEdition
Rooted in Swiss tradition, driven by passion.
“Our guiding principle was to combine watchmaking tradition with our custom manufacturing and state-of-the-art technology, creating a transparent manufactory that is not only functional but also offers an experience for customers and guests.”– Rolf Bergmann, Managing Director Porsche Design Timepieces.
As Porsche Design opens this new chapter, we’re proud to reinforce our heritage and deepen our commitment to crafting iconic and innovative timepieces. Our new timepiece manufactory in Grenchen, Switzerland, represents not just growth, but our dedication to quality, innovation, and a future firmly rooted in the excellence of Swiss craftsmanship.
#PorscheDesign#Watchmaking#RoadToGrenchen#NewWatchManufactory
Legends never stand still. Neither does style.
The MARTINI RACING® sneaker collection is where motorsport legacy meets streetwear 👟. Each pair is a tribute to a legendary Porsche race car - translating iconic liveries, race numbers and design details into a bold statement for every day. Together with PUMA Group, Porsche once again launched a limited-edition collection specifically for those who live the motorsport spirit. 🏁
The collection includes five strictly limited models, each inspired by a different iconic Porsche car and defining moments in motorsport. 🏆 From Le Mans to Sebring, the designs reflect major victories, colors, and technical details—brought to life through bold silhouettes and signature MARTINI RACING® stripes.
For those who want the limitless spirit of motorsport: an additional sneaker model will launch at the beginning of August. Designed to be "never out of stock", this edition ensures the motorsport spirit stays within everyone’s reach.
Every pair connects Porsche performance with lifestyle precision. Built for collectors, motorsport enthusiasts, and those who carry the spirit of the track into the everyday.
The sale of the five limited models starts today! Find out more about the latest drop by Porsche and PUMA here: https://lnkd.in/e4gp5tb7#PorscheMotorsport#PUMA#Raceday#PorscheLifestyle#PorscheDesign#MartniRacing
Another one for the history books – a testament for exceptional craftsmanship.
The Chronograph 1 – F.A.T. 2025 Edition has just brought home yet another Red Dot Design Award – marking a stunning milestone amongst the numerous awards that have been won in various categories in the past years.
Each award is more than a trophy – it’s a celebration of obsession over detail, relentless innovation, and the passion of an extraordinary team, who pours their heart into every curve, material, and mechanism. “As a very well-rendered tribute to motor racing, the Chronograph 1 – F.A.T. 2025 Edition strikes a clever balance between retro charm and modern appeal.” said the Red Dot Award Jury about the timepiece.
Awarded in the category of luxury design & lifestyle, the timepiece is a testament to exceptional precision craftsmanship . It was developed in collaboration with F.A.T. International and is inspired by the Porsche 962 that won the 24h of Le Mans in 1994. Its fully luminous dial – coated entirely in Super-LumiNova® – pushes the boundaries of function and aesthetics.
Carsten Monnerjan, Head of Design at Porsche Lifestyle Group, and Senior Designer Adam Bieta accepted the award at the Red Dot Award Gala in Essen – representing the team behind a timepiece that reflects not only Porsche Design’s DNA, but also the continued evolution of its design language.
The recognition reflects a design philosophy first established by F. A. Porsche – where function defines form, and longevity is built into every detail.
Find out more about the Chronograph 1 – F.A.T. 2025 here: https://lnkd.in/ec8cttFi
And the win itself: https://lnkd.in/eZE_q4YG#PorscheDesign#Porsche#Design#Award#RedDotAward#Timepieces#Chronograph
The 911 Carrera RS 2.7 made waves in 1972. In 2025, it’s doing it again – this time on water.
Porsche is teaming up once again with California-based Almond Surfboards to unveil a second limited-edition collaboration. Inspired by the iconic Carrera RS 2.7, the new 6’ winged swallowtail surfboard is both a design object and performance gear - handcrafted in California, wrapped in fiberglass, and available in Grand Prix White with Classic Blue, Red, or Green accents. Limited to only 72 boards.
“The winged single fin is a shape that came out of the ’70s - built for speed and drive in more powerful waves. It felt like the right way to honor both the era and the performance legacy of the RS,” says Dave Allee, founder of Almond Surfboards. “We are thrilled to continue our partnership with Almond Surfboards for the second year in a row, this time celebrating one of the most celebrated 911 models of all time,” adds Karsten von Engeln, President & CEO, Porsche Design of America, Inc. “The board looks just as good in the water, as it does on the roof of a Porsche, or on the wall in your home.”
When Porsche first introduced the 911 RS 2.7 in 1972, its high-performance 2.7-liter engine, clean lines, and signature spoiler, colloquially called “ducktail”, garnered a global fan base. In addition to the board, a laid-back capsule collection perfectly captures a surf-meets-engineered-performance spirit. From hand-stitched sweatshirts to surf flags bearing “Zuffenhausen” or “Weissach” prints, subtle details echo Porsche’s legacy and Southern California surf culture.
This is more than a surfboard. It’s a continuation of a story that started in 1972. Available now at Porsche Design stores, select Porsche centers, Almond Surfboards and https://lnkd.in/e8KTjT_Q
Single Fins & Air Cooled Engines. Inspired by Speed & Salty Air.
#PorschexAlmond#MadeInCalifornia#PorschePassion#HeritageAndDesign#SurfCulture#Surfboards#AlmondSurfboards
70 Years of Porsche Club of America. Motorsports Meets Style.
In celebration of 70 years of the Porsche Club of America and its rich heritage, Porsche Lifestyle and PCA have teamed up to create a limited-edition anniversary collection. It’s role model: the exclusive Porsche 911 Club Coupe Edition.
The collection features limited-edition PUMA sneakers in Club Blau and smart casual apparel with bold 911 Club Coupe design accents, blending timeless design with modern performance.
Discover the anniversary collection: https://lnkd.in/gGKxdtTU#PorscheClubofAmerica#PCA#PorschePassion#Community#ClubCoupe
