Pinwheel’s cover photo
Pinwheel

Pinwheel

Software Development

New York, New York 7,934 followers

The Primacy Platform

About us

Pinwheel helps banks win primacy with user-centric solutions that deepen relationships and grow lifetime value. Pinwheel's market leading digital deposit switch solution, used by the world's leading financial institutions, delivers 2x better conversion than the industry standard, greater security, and first-of-its kind share of wallet insights to power customer engagement programs to new heights.

Website
https://www.pinwheelapi.com
Industry
Software Development
Company size
51-200 employees
Headquarters
New York, New York
Type
Privately Held

Locations

Employees at Pinwheel

Updates

  • Pinwheel reposted this

    🎤 Every great show needs support behind the scenes, and our Elevate 2025 sponsors are the all-stars making this event legendary. Today we're shining the spotlight on Pinwheel, our Gold Sponsor who's striking all the right chords. Pinwheel helps banks win primacy with user-centric solutions that deepen relationships and grow lifetime value. You'll discover exactly how they're doing it when we gather in Nashville this September! 🌟 Your VIP experience awaits This isn't your standard conference lineup. We're giving you backstage access to Nashville's most iconic venues — from the Country Music Hall of Fame to private sessions at the Bluebird Cafe and an epic celebration at Category 10. It's networking with a Nashville twist that you won't find anywhere else. This exclusive event is September 21–23, and space is limited. Comment below or send us a DM — let's make some fin-tech music together! #DigitalBanking #Elevate2025 #CommunityBanking #Bankjoy #Nashville

  • We thank Kurtis Lin, Pinwheel's Co-Founder and our first CEO, for his remarkable contributions to Pinwheel, its employees and customers, and the broader financial ecosystem.

    After nearly eight incredible years as CEO, I’ve made the decision to transition into the role of Executive Chairman. This means I’ll continue serving on the board and supporting the company as an advisor, but I’ll no longer be running the day-to-day. I’m thrilled to share that our long-time CFO, Jaimeson Rice, will be stepping in as Pinwheel’s next CEO! Those who've worked with JR know just how sharp, strategic, and mission-driven he is and I can’t think of anyone better suited to lead us into this next chapter. The past eight years have been the most rewarding, challenging, and meaningful of my life. I still remember back to 2019 when Curtis, Anish and I were huddled in a windowless room at Grand Central Tech, drawing a whiteboard diagram for a payroll data ecosystem that would eventually become the blueprint for Pinwheel. We took that vision and through a herculean effort turned it into a real business. Fueled by a disgusting amount of cold brew and beef jerky (good for the macros), we built game-changing products with industry leaders that have already helped improve the financial lives of tens of millions of consumers. Our founding mission was to build a better financial system and while we’ve made a huge dent, we’re still just getting started. I am so incredibly proud of what we’ve achieved over the better half of a decade: 🚀 Built an 8-figure ARR business from scratch 🏦 Partnered with 100s of customers including many of the biggest in the world (just look at our website!) 💑 Built a world-class team and culture (the thing I’m most proud of by far) 🤝 Created a two-sided marketplace with leading payroll providers (deals that once felt impossible) 💰 Raised $77M from top-tier investors (thank you for your support) 😀 And had a hell of a lot of fun along the way! (I will never look at Korean BBQ the same way again) With a sturdy foundation set, the company is ready for its next phase of growth. As part of this new chapter, I asked JR to take the torch with unanimous support from the board. With his leadership, and the phenomenal executive team we’ve put in place, we are in exceptionally strong hands. As I reflect on my journey I am filled with immense gratitude. Thank you to every single Pinwheelie, past and present, who dedicated their time to building this company. Thank you to every customer and partner who believed in our vision and helped us to build it. And thank you to all the investors and supporters who helped us along the way. This company is my proudest life achievement and I will continue to do everything I can to help Pinwheel succeed. The best is truly yet to come for this crazy team of dreamers and doers and I can’t wait to see the new heights JR will lead us to. As for what’s next for me: stay tuned. I will share more once I can. :) PS - I would like all of LinkedIn to know that while JR is a great leader, I take pride in the fact that I can bench press more than him (at least for now 😬 ).

  • Meet Jaimeson Rice - Pinwheel's new Chief Executive Officer!

    View profile for Jaimeson Rice

    CEO at Pinwheel | ex-Bain, Goldman, HBS, Princeton Engineering

    I’m incredibly honored and excited to share that I’ve stepped into the role of CEO of Pinwheel. Succeeding our co-founder and former CEO Kurtis Lin—who’s transitioning to Executive Chairman of our Board—is no small task. For the past 7.5 years, Kurt has poured every ounce of himself into building Pinwheel from a whiteboard sketch into a mission-driven company, powering the next generation of financial products. He’s been a visionary leader, an inspiring partner, and a relentless builder. I’m grateful for everything he’s done to get us here—and for his continued presence as a key part of our leadership team. When I first joined Pinwheel three years ago, Kurt told me something I’ll never forget: the thing he was most proud of on his journey of founding Pinwheel wasn’t a logo signed or a product launched—it was the people. I couldn’t agree more. The Pinwheel team is tenacious, creative, and customer-obsessed. It’s a true privilege to work alongside them. I’m incredibly proud of what we’ve accomplished over the last three years. We've built the category-defining PreMatch Network, launched groundbreaking new products like SwitchKit and Bill Navigator, and earned the trust of some of the most innovative names in fintech, payroll, and financial services. Today, Pinwheel is stronger than it’s ever been—with record ARR, hundreds of signed customers, dozens of signed partnerships with payroll providers and banking platforms, the support of world-class investors, and an ever-expanding reach across tens of millions of consumers. To our customers, investors, partners, and all supporters of Pinwheel—thank you for your continued trust and belief in what we’re building. The opportunity ahead is massive, and I couldn’t be more excited to lead Pinwheel through this next chapter. The future is bright—and we’re just getting warmed up 🔥🚀 #Fintech #FinancialServices #FinTechInnovation #DigitalBanking

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  • Today we began a new era at Pinwheel. Our CEO & Co-Founder Kurtis Lin is passing the baton. After 7.5 incredible years at the helm, Kurt is transitioning to a new role as Executive Chairman of the Pinwheel Board of Directors. “I finally have the team in place that I feel confident can lead Pinwheel into the future. I always saw Jaimeson as my ideal successor and as partners we achieved many Pinwheel milestones together. Now, I am thrilled to give him the opportunity to serve as our next CEO,” said Pinwheel’s Co-Founder and former CEO Kurtis Lin. “Jaimeson is ready for this next step in his career and the Pinwheelies are lucky to have him as their new leader.” Read all about his chosen successor, our talented Chief Financial Officer and longtime Pinwheelie Jaimeson Rice, and their transition plan in our announcement. See first link in comments 👇

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  • Together with Intuit TurboTax, we're making taxes less taxing. Earlier this year we entered a partnership with TurboTax, enabling TurboTax customers to automatically import prior year’s tax information. Perhaps you recognized us while filing in April? “Turbotax’s innovative and customer-first approach makes filing taxes quick and delightful with the use of consumer-permissioned data. We were thrilled to enable this new application of Pinwheel’s tax form retrieval functionality to better serve American taxpayers. We are already hard at work expanding our capability set for next tax season, ” said Brian Karimi-Pashaki (BKP) Karimi-Pashaki, Head of Revenue at Pinwheel. See the live experience and read more about our expanding partnership in today's announcement. Link in first comment. 👇

  • Berkshire Bank has upgraded their onboarding journey with the industry's top performing deposit switch. How does PreMatch drive 2x better deposit switch conversion than every competitive solution available? Check out Berkshire's experience below to see for yourself. In fact, 64% of consumers who receive the PreMatch experience across the FIs powered by Pinwheel successfully convert to a direct deposit enrollment. To learn more about how to take advantage of PreMatch for your digital experience, click the link in the first comment.

  • 🚨 ICYMI: We just announced the next step in our partnership with Narmi!  Now, Narmi customers can achieve primacy on day 1 with rapid deployment of The Pinwheel Switch Kit - the industry’s top performing deposit and bill switching solution. Interested in learning more? Check out our CEO & Co-Founder, Kurtis Lin’s recent conversation with Narmi's Co-Founder, Nikhil Lakhanpal. Link in first comment below 👇 #fintech #digitalbanking #directdeposit #billswitch #primacy #bankinginnovation #Pinwheel #Narmi #partnerships

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  • Citadel Credit Union is our latest customer to report market-leading business results after deploying Pinwheel, this time via Lumin Digital, to their onboarding journey. 30% growth 20 point increase in net promoter score And we're just getting started together.

    View organization page for Lumin Digital

    11,114 followers

    Citadel Credit Union set out to deliver a faster, more intuitive digital experience that matched the evolving needs of its members. To do that, the team needed a flexible, modern platform that could support seamless third-party integrations, real-time features, and a customizable interface across channels. With Lumin Digital, Citadel is now providing the kind of access and innovation that today’s members expect. The results speak for themselves: ➡️ 30% growth in digital cross-sell solutions ➡️ 20-point increase in Net Promoter Score ➡️ 84% chatbot containment rate ➡️ 1x/day average logins per member With Lumin Digital, Citadel is building financial strength for its members and expanding access beyond the branch. Read the full story: https://lnkd.in/gBhT-ZKy. #LuminDigital #LuminCommunity #LuminImpact #LangleyFCU #digitalbanking #fintech

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Funding

Pinwheel 4 total rounds

Last Round

Series B

US$ 50.0M

See more info on crunchbase