Nordic SEO Summit 2025

We’re so excited! 🤩 Bastian Grimm will officially open the Nordic SEO Summit 2025 with his cutting-edge talk, starting right at 10:10 AM on May 22 at the Clarion Hotel Helsinki. 🎤 Check it out: https://nordicseos.com #nordicseosummit #searchengineoptimization #seo

Interested in new challenges? And maybe also into travelling and aviation? I’m jumping into a new role as Head of Digital Operating Model and the Largest eCommerce site in Finland needs a new Head. Take a look, think about it, give a call. Would say a pretty rare and valuable opportunity. Act on it!

This is what happens when SEO gets a beat! 🎤 Marketing events often focus on data, charts, and detailed analysis. That was part of it. But Nordic SEO Summit 2025 brought something different. The energy in the room was strong and honest. This spontaneous moment on stage made the experience memorable. It showed how learning can also be enjoyable. Sponsoring this event felt beyond a branding opportunity, it was actually meaningful to be involved. Thanks to Jan-Peter Ruhso & eCom VIKINGS GmbH for creating something that left a real impression. #nordicseosummit

Yesterday was… 🔥🔥🔥 Nordic SEO Summit 2025 was one of those moments that truly reaffirms exactly why you do what you do. Ethical SEO has always been at the heart of my mission, so getting to share that message with a room full of forward-thinking professionals was both humbling and genuinely inspiring. Hearing how deeply it resonated with many of you truly meant the world. 💜 This work is about shifting SEO toward something more intentional, inclusive, and trust-driven, and yesterday was a powerful reminder that this movement is already in motion. We’re building it together. Huge thanks to Jan-Peter Ruhso and the entire team for organizing such a high-caliber SEO event (the kind we’ve never seen before here in Finland!), and to every speaker who brought bold insights and real substance to the stage. What an honour it was to share the stage with these incredible industry leaders: Bastian Grimm, Björn Darko, Annika Haataja, Stephan Czysch, Martin Splitt, Stefan Vorwerk, Nikolaj Mogensen, Philipp Götza, Ninna Stolarczyk, and Dominik Wojcik, you all absolutely crushed it. 🔥 (🎤And a special shoutout to the multitalented Björn Darko for the surprise music performance - never seen anything like that in SEO circles before. Still smiling.)

The Official Nordic SEO Summit 2025 Song by Björn Darko out now 🥳 hosted by Tobias Fox #nordicseosummit #nordicseos

The Official Nordic SEO Summit Song 2025 🎤 by Björn Darko #nordicseos

A huge shoutout to Jan-Peter Ruhso for organizing such an insightful and energizing event focused entirely on the world of SEO. From the moment Björn Darko opened the conference with a live SEO rap (yes, you read that right – and it was awesome), it was clear this wasn’t going to be your average industry event. We dove deep into search trends, technical insights, and future challenges – with top minds like Philipp Götza sharing invaluable knowledge straight from the front lines of search. It wasn’t just informative – it was inspiring.
Great people like Lotta Hildeqvist Aarne Salminen 💥↗️🔁 Dusko Tomić Aida B. Priyanka Tamuley my adorable colleague Freya Dombach and so many more – made it a truly memorable experience.
Real conversations, strong community vibes, and lots of ideas to take home. Already looking forward to the next one. #NordicSEOSummit #SEO #SearchMarketing #Helsinki #DigitalMarketing #TechEvents

💡Nordic SEO Summit 2025 – packed with practical insights & inspiration! 💡 A few of my personal highlights and reminders from the talks: 📌 Bastian Grimm – SEO is no longer just about ranking on Google. It's about being present – across search engines, AI assistants, and wherever your users are. The future? Omni-channel, agent-first, and way more complex. 📌 Martin Splitt - One of the biggest wake-up calls: If it’s not in the DOM – Google won’t see it. JS can work for SEO – but only if we, as SEO managers, know how it’s being implemented, test it and know what it means for crawlability and indexation. 📌 Thanks to Stephan Czysch for many hands-on tips: Indexation reports, noindex data, visual tools & exports to finally make sense of GSC’s chaos. Worth digging into those crawl stats again. ——————————————- My personal favorite talk💙: Ninna Stolarczyk, who shared her inspiring 8-year journey – from being the only person responsible for SEO at Nordea (in this moment the voice in my head told me "yep, that's me - wondering how I ended up in that situation🙄) to now leading a full international SEO team with 10 SEOs across all Nordic countries countries. Thank you for sharing your learnings and experiences so openly!🙏🙏🙏 ——————————————— Björn Darko on how to think in "Jobs to Be Done", behavior science and user intent – all wrapped into strategic SEO planning. 👏 Thanks to all speakers and Jan-Peter Ruhso Ruhso for the excellent event! And of course: Thank you TPA Austria / TPA Group for providing such opportunities to enrich my expertise! #tpaaustria #seo #nordicseo #nordicseos #searchengineoptimisation #seowien #seoösterreich #digitalmarketing

The Nordic SEO Summit 2025 - it was a spectacle. 9+1 hours of concentrated knowledge, numerous new impulses and dozens of discussions with first-class SEOs. And all this at a time when AI is changing everything on the web. We could probably have spent a week discussing and talking shop. Thank you for the great presentations and conversations Bastian Grimm, Björn Darko Annika Haataja, Martin Splitt, Stephan Czysch, Stefan Vorwerk , Nikolaj Mogensen, Philipp Götza, Ninna Stolarczyk and Dominik Wojcik And of course a big thank you to Jan-Peter Ruhso and his team for the perfect organization and the great setting - you could tell how much attention to detail went into it. But even if it feels like everything changes - one thing always stays the same: SEOs are simply good at partying 😬