Moloco

Will you lead the AI-powered transformation — or be left behind? Our new e-book, The Retail Media Leader’s Guide to AI-powered Ads Personalization, is your definitive playbook for unlocking onsite growth while delivering customer experiences that truly convert — authored by Moloco’s own experts: Jon Flugstad, Senior Director of Business Development, and Surbhi Maheshwari, Director of Product. 🔍 Inside, learn how commerce leaders at Wayfair, 위대한상상(요기요) Yogiyo, and beyond are: ✔️ Boosting CTRs by 30%+ ✔️ Driving 3–5x higher ad revenue ✔️ Growing GMV 2–3x faster than industry benchmarks 🛠️ Powered by Moloco’s Commerce Media AI Maturity Model, this guide busts myths, outlines real-world success stories, and reveals the AI infrastructure top RMNs are using to scale smarter — without sacrificing privacy or customer experience. 📖 Ready to future-proof your retail media network? 👉 Download the free e-book now: https://lnkd.in/gGKXiHkV

This month’s newsletter is packed with insights from top mobile game publishers and industry leaders. Smarter bidding. Creative-led UA. Real-time results. In this month’s newsletter you'll find: 🎧 Podcast drop: Moloco’s Shobeir Shobeiri joins two & a half gamers to talk about how leading game publishers are rethinking monetization and boosting ARPDAU. 📈 Case studies: • How Axlebolt scaled installs with a creative-first strategy • How Fanatics achieved high ROAS in a complex sports betting market • How InnoGames cut Android CPIs by 85% 📍 Events: Heading to ChinaJoy? Grab our insider guide and find out where to meet the Moloco team in Shanghai. 👉Catch the full update & sign up for our newsletter here: https://lnkd.in/gprGVg9E

Moloco SDK is now available through AdMob and Google Ads Manager and is fully self serve! 🎉 With this latest integration, publishers connected with Google through AdMob and Ad Manager can access Moloco’s global advertiser demand directly ✅ Fully self-serve onboarding ✅ Certified compatibility with AdMob, Ad Manager, MAX, and LevelPlay ✅ Built to maximize revenue while preserving user experience A major step forward in our mission to power performance, transparency, and growth at scale. Learn more → https://lnkd.in/gdBZucgh

💡AI is reshaping mobile advertising and real-time decision-making is now essential. In this article, Ben Jeger, VP Sales EMEA at Moloco, shares how operational machine learning is unlocking growth beyond walled gardens by enabling smarter targeting, scalable performance, and transparent insights. As user behavior evolves faster than ever, the brands that succeed will be those that adapt in real time and use AI to find value where others aren’t looking. Discover how advertisers are using smarter targeting, scalable performance, and transparent insights to find high-value users across independent app ecosystems. Read Ben's full perspective on The AI Journal → https://lnkd.in/giSScEqv

Creative fatigue happens faster than most marketers expect. What worked last quarter might already be losing steam—and with rising CPAs, refreshing your creative strategy isn’t optional. That’s why we partnered with Singular to create Winning with Creative—a practical guide for building, testing, and scaling ads that keep performing. Inside, you'll find: ✅ Smarter frameworks for concept testing ✅ Insights on geo-specific creative from us ✅ Post-tap strategies that go beyond the click ✅ UGC and TikTok best practices that actually convert If staying ahead of creative fatigue is on your roadmap, this guide is worth a read. Download it here → https://lnkd.in/gCbRf4hW 

🚀 The retail media advertising game has changed. Outcome-driven. Customer-centric. Built for scale. 🌀 Patrick Copeland, General Manager of Moloco Commerce Media, spoke with MarTech Edge about how leading retailers and marketplaces are transforming first-party data into highly relevant ads based on real-time shopper intent.. ⚙️ With Moloco’s AI-native engine, partners are shifting from impression-based models to strategies that prioritize: 📈 Return on ad spend (ROAS) and cost per order (CPO) 🛍️  Seamless, personalized customer experience 🔒 Transparency and privacy compliance That’s the future of commerce media! Read the full interview → https://lnkd.in/gSXdbiwC

What happens when you acquire high-quality users—and actually monetize them well? In this episode of two & a half gamers podcast, with Felix Braberg and Matej 🦩 Lancaric, our Director of Publisher Sales at Moloco, Shobeir Shobeiri,  explains how our SDK is helping publishers turn ad-heavy games into profit engines. 📈 Acquire High-value user with Moloco Ads 💰 Monetization through Moloco SDK 🔁 Reinvest uplift to scale sustainably For publishers relying 90%+ on ad for revenue, even a 10% uplift can be game-changing. Watch the podcast and read our blog to learn more → https://lnkd.in/gq46_YDH

🎯 Brand and performance don’t have to compete—with Moloco, they converge. NOL UNIVERSE and Karrot launched full-funnel campaigns using Moloco Streaming Monetization (MSM) and Moloco Ads to support major rebrands and real estate service rollouts. By integrating Moloco’s MSM-powered TVING 티빙 OTT ads with Moloco Ads’ mobile retargeting campaigns, NOL and Karrot achieved significant performance improvements across key metrics including VTR, reach, CVR, and ARPPU. From OTT awareness to in-app conversions, Moloco delivered performance driven outcomes across the funnel. Learn more →  🌌 NOL Universe: https://lnkd.in/g3D3FXJU  🥕 Karrot: https://lnkd.in/gEKK6xgX 

Singular’s latest guide is your blueprint for scaling creative that converts. This guide features proven strategies from Moloco and other industry leaders such as TikTok, Tinuiti, CRAFTSMAN+, SplitMetrics, and more — built to help you test faster, perform better, and cut through the noise. What to expect: ✅ Geo-specific creative strategies from Moloco ✅ Frameworks for building and scaling creative ✅ Playable ad tactics that drive up to 20x more installs ✅ UGC strategies for TikTok-first success Download the guide today → https://lnkd.in/gCbRf4hW

"Every time I plug in Moloco’s SDK to a client’s ad stack, performance jumps 8–15%." 🎯 12 for 12. It just works. Catch Shobeir Shobeiri, our Director of Publisher Sales, on two & a half gamers with Felix Braberg and Matej 🦩 Lancaric, breaking down why the Moloco SDK delivers. Learn more → https://lnkd.in/gq46_YDH