🔐 A trustworthy ecosystem starts with secure infrastructure and verified practices to back it up. We’re proud to share that Madhive has once again renewed our SOC 1 certification — reinforcing our role as a secure, compliant, and privacy-first partner in a complex landscape. → Read more about our SOC certifications here: https://hubs.li/Q03zQMcy0
About us
Madhive is the leading independent and fully customizable ad platform built to help local media professionals reach their audiences by enabling more efficient and impactful CTV buys. As the trusted partner serving Fox, Scripps, and TV’s largest broadcasters, Madhive empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve. Madhive’s platform provides the unique ability to reach local audiences at national scale, with premium supply partnerships and end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes. Powering campaigns for over 30,000 small and medium businesses per day, Madhive is driving the evolution of local media. To learn more, visit Madhive.com.
- Website
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http://www.madhive.com
External link for Madhive
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Specialties
- Audience Building, Video Monetization, Cross-Screen Targeting, DMP, Data Attribution, OTT , SSP, and Advertising
Locations
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Primary
225 Broadway
11th Floor
New York, New York 10007, US
Employees at Madhive
Updates
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🎙️ In our latest Beyond the numbers conversation, our very own R. Spencer Potts sat down with Matthew Barnes, VP of Automated Sales at Disney, live from Cannes to talk about his journey from ESPN to Disney Advertising, how programmatic went from underdog to essential, and how 75% of Disney’s addressable business is on revenue will be automated by 2027. 📈 “Premium video deserved a different approach, a different strategy, a different look.” We couldn't agree more with this way of thinking and that is why Madhive is so proud to be a Disney Live Certified DSP. 📺 Watch the full episode: https://hubs.li/Q03zNPvR0 #BeyondTheNumbers #Programmatic #CTV #AI #Advertising #Disney #Madhive
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🗓️ Today’s the day! Join Madhive and Datonics this morning at 11am ET/9am PT for a live Tech-Talk Webinar hosted by EMARKETER. 🔍 Murphy VandeMotter and Brian Lerner will break down how to navigate audience targeting in CTV — especially when precision matters most at the local level. What we’ll cover: • When (and how) to use audience targeting in CTV • How to select the right platforms and datasets • How to cut through the noise and focus on what works 📍Grab your spot here → https://hubs.li/Q03y56fh0
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📺 Big news in local CTV: Madhive and VIZIO’s Inscape are leveling up our long-standing partnership. We’re proud to be the first DSP with access to Inscape’s newly released audience segments, giving local advertisers unprecedented tools for smarter planning, precise targeting, and full-funnel measurement. “Inscape’s deep viewership data doesn’t just improve campaign efficiency—it also levels the playing field, allowing local businesses to operate with the kind of sophistication traditionally reserved for national brands.” states Madhive Director of Data Operations, Murphy VandeMotter. Read more: https://hubs.li/Q03xJ1Qz0 #CTV #AdTech #LocalAdvertising #Madhive #Inscape #Partnership
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AI is no longer experimental—it’s foundational. Our CEO R. Spencer Potts sits down with Ari Paparo and Marketecture Media to discuss how we're using AI to build the future of local media.
AI Is Just a Fad? Not According to Madhive Is AI overhyped or foundational? Ari Paparo, CEO of Marketecture Media, and R. Spencer Potts, CEO of Madhive, break down what real-world AI looks like in action. From helping sellers pitch to optimizing campaigns, Maverick is redefining what’s possible in local advertising. #CannesLions #InnovationCollab #MediaTransformation #MarketingOps #hotyachts
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Audience targeting in CTV is more fragmented than ever—and when it comes to local, precision matters even more. Join Madhive and Datonics on July 22 | 11am ET / 9am PT for a live Tech-Talk Webinar hosted by EMARKETER to learn how to cut through the chaos and build smarter strategies. 🔍 Our very own Murphy VandeMotter will join Brian Lerner from Datonics to cover: • When (and how) to use audience targeting • Choosing the right platforms + datasets • Avoiding noise, amplifying signal 🔗 Save your spot: https://hubs.li/Q03xwshN0
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📺 As consolidation reshapes the media landscape, how can SMBs hold their ground? Our President, Jim Wilson, shares his perspective on the ripple effects of media consolidation—and what it means for local advertisers navigating the evolving CTV space. With the right partners—and the right technology—local media sellers can offer SMBs the reach, relevance, and results they need to compete. Read more here via Association of National Advertisers: https://hubs.li/Q03vtqBr0
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What a night! Vica and Madhive took home Campaign of the Year at this year’s ThinkLA Awards—the top honor of the evening and a proud moment for our teams. 💥 Together, we built a campaign rooted in purpose and powered by precision—bringing Vica’s mission to life across the CTV landscape with strategy, storytelling, and execution. Big congrats to the dream team from Vica and Madhive who made it all happen—and thank you, ThinkLA, for recognizing the power of local. Michael Shields Judson Ferdon Meghana K. Dan Grillo #ThinkLAAwards #CampaignOfTheYear #CTV #AdTech #LocalMedia
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Ever wonder what truly drives teams in complex industries? On the latest #BeyondTheNumbers podcast, Madhive CEO R. Spencer Potts chats with Stu Solomon, CEO of HUMAN Security. Stu explains how a shared mission fuels culture and the daily commitment to outsmarting challenges. 🎧 Don't miss the full discussion. Listen now: https://hubs.li/Q03s_xGs0
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Game-changing campaigns don't play by the rules. Madhive's Christiana Cacciapuoti hit the Brand Innovators stage at Cannes Lions last week to talk bold moves and media that makes noise.
Forget playing it safe—media ideas that matter don’t live in the margins. MCoBeauty’s Meridith Rojas, Collectively’s Natalie Silverstein, Roll's Faizan Buzdar and Madhive’s Christiana Cacciapuoti how bold thinking turns campaigns from background noise into cultural events on our Beach Stage presented by Perion at our Marketing Leadership #BISummit during Cannes Lions International Festival of Creativity. This was about breaking rules, taking risks, and owning the moment. With United Airlines’ Brittany Clauss keeping the conversation fierce and focused, the session was a masterclass in making media roar. 📢 Join us at one of our upcoming events! Check out our schedule here: https://bit.ly/3ZHAGSc
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