We’re headed to Creator Economy Live! 🎤 Don’t miss our CMO, Ryan Bonnici 🎈 take the main stage with marketing leaders from SHEIN, Expedia Group, Church & Dwight Co., Inc. and Keurig Dr Pepper Inc. as they dive into how top brands are rethinking measurement to get more from their influencer investments, from awareness to lifetime value. More info 👉 https://lnkd.in/gaq7ZsmW
Later
Software Development
Boston, Massachusetts 59,090 followers
Powering brand love 💙 Driving business outcomes through influencer marketing, social media management, and link in bio
About us
Later is a leading social and influencer marketing solution and link in bio tool. We help the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI. Learn more at https://linkin.bio/latermedia/
- Website
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later.com
External link for Later
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Social Media Management, Social Media Marketing, Instagram, Tech, Social Media, App, Content Marketing, Influencer Marketing, Creator Economy, Digital Marketing , and Link in bio tool
Locations
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Primary
53 State St
Boston, Massachusetts 02109, US
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Vancouver, BC, CA
Employees at Later
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Dan Nye
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Bill Kantar
Chief Revenue Officer at Later | 3x CRO Recipient of Inc. 5000 Fastest Growing Private Companies | ex-ViacomCBS | ex-Yahoo! | ex-Overture
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Abby Hoy Baylen
Director, User Research at Later.com
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Pace Heart
AI Systems Architect | Quality Assurance | Training and Leadership
Updates
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Later reposted this
I love to see a "Hear my Out" moment turn into an actual webinar! Everyone check out Later's first Cocktails with Clients with some of my favorites - Jack Lettenmair & Habit Burger & Grill to hear us chat about building trust and putting together bold campaigns! ✨ 🖥️ https://lnkd.in/gEK-vPJK But seriously, words cannot begin to fully express my gratitude towards clients like Habit who not only allow our creators to flex their creative freedom and bring ideas to life, but also push myself and the team to constantly think bigger, bolder, and find unique ways that genuinely help break through to our audiences! These past 12-months have been full of career highlights and it's thanks to people like Jack & Habit! 🥹
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Go behind the scenes of our partnership with Habit Burger & Grill 🍔 Join Jack Lettenmair, Director of Brand Marketing at Habit Burger & Grill, and Meghan Morasan, Associate Director of Client Strategy at Later as they dive into what it takes to build impactful, scalable creator campaigns in the fast-casual space. Whether you're managing a franchise brand or just hungry for creative inspiration, this is a session worth savoring. Tune in to the full webinar here 👉 https://lnkd.in/gajQ8WPG
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Later reposted this
Today I turn 40. One thing I’ve learned in my 40 years is that the business world is changing, and influencer marketing is more important now than ever before. It’s wild to think that just three years ago, I started posting on LinkedIn with zero strategy, just a desire to share what I was learning. 🤯💭 Since then: 💥 I’ve built a community I’m incredibly proud of, YOU GUYS! 💼 Stepped into a new role in the medical device world 🤝 Partnered with people (and brands) I genuinely admire 🎥 Created content that feels aligned and true to me One platform that’s made a massive difference in that journey? Later. 💡 Running influencer campaigns doesn't have to be a mess of spreadsheets, DMs, and disconnected tools. Later makes it easy to: 🔍 Find creators your audience already trusts (like me! haha!) 📋 Manage every step of your campaign in one place 📊 Track full-funnel performance + ROI 🚀 Scale faster with expert support In 2025, influencer marketing isn’t optional. It’s how brands build real relationships and move the needle, with people, not just promotions. 🧠💬 If you’re still figuring it out, Later is the partner you want by your side. Here’s to all the campaigns, content, and connections still ahead. 💛🎉 👇 Link in comments to set up a call with Later #ScaleInfluenceWithLater #InfluencerMarketing #CreatorEconomy #Later #MarketingTools #AuthenticGrowth #Sponsored #Big40
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🎉 New in Later: LinkedIn Profile Analytics is here. You already use Later to schedule your LinkedIn posts. Now, creators can track how they’re performing, too. ✅ See impressions, engagement, and video views ✅ Monitor follower growth over time ✅ Get smarter about what’s working (and what’s not) It’s everything you need to plan, post, and measure, all in one place. Start using LinkedIn Analytics in Later → https://lnkd.in/gGCJdnpH
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Creators are showing up differently in 2025—less curated, more intentional. They’re posting hot takes on Threads, building thought leadership on LinkedIn, and finding new ways to grow (and monetize) their audience. We broke down why these two platforms are gaining momentum—and how brands can partner with creators who are thriving there. 👇 Here’s how Threads and LinkedIn fit into a modern creator strategy: https://lnkd.in/giE69z7J #influencermarketing #socialmediamarketing #creatoreconomy
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Being a creator isn’t just about making content. It’s about the connections you build along the way. 🤝 On this week’s episode of Beyond Influence, Francesca Murray 🌎 gets real about the power of consistency, why relationships with brands and fellow creators matter, and how playing the long game pays off. 🎧 Tune in: https://lnkd.in/grw8YFy6
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Later reposted this
Excited to be featured on the Later Beyond Influence Podcast with Kwame Appiah, where we dive into what it really takes to build a sustainable creator career. 💡We talked about: • Why showing up at Cannes Lions matters for creators • How to evolve your niche without losing your audience • The tools (including AI) I use to stay organized and inspired 🎧 Tune in: https://lnkd.in/g9ys_TZA If you work in influencer marketing or are building your own platform, this one’s for you! #CreatorEconomy #InfluencerMarketing #Linkedinfluencer #linkedincreator #contentcreator #influencer #podcast #creatorpodcast
Francesca Murray on Cannes, niche pivots, and creator longevity
https://www.youtube.com/
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A ruff day at the office. 🐶 Last week, we brought local Boston brands and creators together for Puppy Yoga. Because why network in a stuffy room when you can connect over downward dogs and actual dogs? Big thanks to everyone who came out and made it such a great time. 🩵 #InfluencerMarketing #BostonCreators #BostonBrands #ContentCreator #CreatorEconomy