kate spade new york

We had the best time surprising Girls Inc. of New York City, with our campaign star (and Bronx native) Ice Spice, at The Young Women’s Leadership School of the Bronx during their Wellness Mini Summit last month. As part of Mental Health Awareness Month, the event brought together almost 200 New York City public school middle school and high school girls for a transformative afternoon centered on promoting self-care, confidence, and mental well-being.   kate spade new york has championed women’s mental health and empowerment for over a decade. Since 2020, the brand has partnered with Girls Inc. of New York City on the Mind Body Matters program, which equips public school girls with essential mental health education and coping tools, with plans to expand the successful program to six more U.S. cities. Through our social impact work, we invest in and advocated for causes supporting good mental health, with the goal to cultivate greater access to joy and empowerment for women around the world. 

Today, Mental Health Action Day, we’re releasing our 2024 Global Social Impact Report. We’ve been investing in women’s mental health and empowerment since 2012 and are proud to share updates on our continued commitment: 👉 In 2024, across our social impact portfolio, we donated $2.8M to 20+ social impact partner organizations. And, to date, we’ve donated $32M in total.  👉 We’ve trained over 600 kate spade new york employees in Mental Health First Aid programming. 👉 And we launched the Global Fund for Women’s Mental Health to catalyze investment and drive further impact. Read more about our efforts and progress in our latest Social Impact Report here: https://lnkd.in/eJh2wYkZ

Through our continued partnership with the Boris Lawrence Henson Foundation, the 4th SheCare Wellness Pod opened at Coppin State University, a Historically Black College and University (HBCU) in Baltimore, Maryland last week. The SheCare Wellness Pods are designed to provide a safe and nurturing environment where students can prioritize their mental wellbeing, while also offering access to free, culturally competent and holistic mental health support and resources. The initiative aims to reach over 25,000 Black women on HBCU campuses with frontline mental wellness care while also destigmatizing mental health conversations in marginalized communities.   Following successful rollouts at Alabama State University, Hampton University, and Bennett College, Coppin State will become the first fully integrate the pods indoor within the campus facilities. For over a decade, kate spade new york has invested in and advocated for causes supporting good mental health, with the goal to cultivate greater access to joy and empowerment for women around the world. In 2025, kate spade new york set a target to reach 250,000 women and girls with access to mental health resources by 2030.  "At Kate Spade New York, we believe that mental health is foundational to women’s empowerment, and recognize that it has long been under-acknowledged, underfunded, and stigmatized. We are committed to increasing accessibility of mental health resources to women and girls around the globe through our social impact work and trusted partners in this space." — Taryn Bird, Executive Director of Global Social Impact. 

“To The Ones Who Carry Us:” Our Spring / Summer 25 brand campaign, starring Ice Spice and Charli D’Amelio, celebrates those who friend fiercely. Putting friendships center stage, the campaign is an ode to those who—just like our signature Deco handbag—carry us through life. From the post-breakup pep talker to the friend group unifier, “To The Ones Who Carry Us” celebrates those who show up, stand out, and make every moment count. “This campaign is a vibrant love letter to the friends who shape a girl’s life. In a world where digital interactions often overshadow genuine connections, the profound bond of friendship becomes, more than ever, an indispensable anchor. kate spade new york’s latest campaign celebrates fierce friends: the ones who show up, have your back, and brighten the everyday. As Kate Spade herself once said, ‘A good friend is like the perfect handbag – always by your side, effortlessly lifting your spirit, and making every adventure a little more fabulous.’” – Eva Erdmann, CEO & Brand President Also in the spotlight in our latest campaign: our signature Deco Chain Shoulder Bag, a versatile essential that seamlessly transitions from day to night, in new seasonal colorways. A modern expression of our design DNA, Deco fuses clean lines, minimalist form, and effortless, everyday luxury. Photographer: Micaiah Carter Director: Henry Scholfield Stylist: Emmanuelle Youchnowski Creative Strategy: Mandai Loop Creative Agency: Marcel

This Spring, we’re celebrating our DNA with the launch of a new assortment of iconic Sam bags—the brand’s original handbag that launched in 1993—reimagined for the next generation: introducing a new mini silhouette and fresh color pops, including seasonal tones like Serenity Blue and Yellow Sesame along with neutrals like White Dove and classic Black. A pioneering style 30 years ago that still screams modernity decades later, Sam debuts alongside new seasonal imagery that pays tribute to our brand’s early ad campaigns, now with a youthful twist. The concept celebrates shared moments with friends on the open road: getting lost, getting found, making memories – and looking great while they’re at it.  

We're introducing a new Sam bag assortment for Spring. And this Vogue headline sums it up well: "Kate Spade New York’s Iconic It Bag Brings the ’90s Aesthetic to the Current Era: Three decades after its launch, the Sam bag has never looked better." Read more about our updated icon in Vogue here: https://lnkd.in/e8JfE_GZ

This International Women’s Day, we’re proud to highlight our Global Fund for Women’s Mental Health. Alongside Panorama Global, and our founding partners Pinterest, Saks Fifth Avenue Foundation, and Mindful Philanthropy, we are announcing our first round of partners.   Kate Spade New York believes that good mental health is a fundamental human right for everyone—and that good mental health is foundational to a woman’s accessing authentic voice, choice, and power. kate spade new york and our social impact programs will reach 250,000 women and girls globally with access to mental health resources by 2030. 

The iconic Kate Spade New York Sam Bag included in The New York Times Style Magazine’s feature on “The 25 Bags and Shoes That Transformed Fashion.” A group of experts consider the accessories from the past 100 years that changed how we carry our things — and ourselves.    “In the early 1990s, Kate Spade, a young accessories editor at Mademoiselle magazine in New York, was on the hunt for a functional, everyday shoulder bag. Having come up short, she built a maquette from construction paper and Scotch tape and named her creation Sam, then produced it in black nylon and introduced it to the industry at a trade show in 1993. Barneys New York placed the first order, and, before long, seemingly every fashionable young Manhattanite owned one. Box-shaped with simple shoulder straps, the bag captured the era’s minimalist aesthetic: Its most identifiable feature was its rectangular, white-on-black Kate Spade label, which the designer stitched on the front rather than the inside. Early adopters included Mary-Kate and Ashley Olsen, but the tote’s legacy has less to do with celebrities than with women like Spade herself, who’d left her native Missouri in her youth with dreams of making it in New York. For many ambitious Generation Xers, buying a Sam was an important token of adulthood, a sign that they’d arrived,” writes Megan O'Sullivan.    Read the full T Magazine article here: https://lnkd.in/gkzg-uQe

To the one who is by my side year after year. 💖

“The Kate Spade Arms,” our first-ever holiday pub takeover in London debuted for a limited-time weekend pop-up last week. We reimagined a traditional British pub and infused it with the brand’s signature charm, while offering customers a celebratory lifestyle experience for the holiday season. And the actress Nicola Coughlan hosted a pub quiz for the opening event! Read more about The Kate Spade Arms in WWD’s coverage here: https://lnkd.in/eSAR9igF And read Nicola's interview with British Vogue here: https://lnkd.in/ewQnW69C