IAB

Last year at the #IABConnectedCommerce Summit, we asked thought leaders what this event means to them and why they attend year after year. Are you looking forward to joining us this September? Let us know in the comments! 🔗 https://okt.to/AKPaUe Thank you for participating: Heather O'Shea, Thibaut Munier, Lisa DiBenedetto, Austin Trunnell, Laura Kaplan, Betty Chung, Matt Lee, Sarah McLoughlin, Paul Grainger, Amy Worcester Lanzi, Emily Levy, Carl Fremont, Kathryn Mazza

Where are all the linear TV ad dollars going to go and why are brands leaning into creators? Read all about it in this article by IAB's Zoe Soon via The Drum: https://okt.to/b6YCdO

The 2025 #IABPodcastUpfront, our premier event where #audio and #podcasting innovators sound off, is happening on September 30th! Set in the heart of New York City, this highly anticipated showcase brings together trailblazing creators, platforms, and networks to debut must-hear shows, emerging talent, and exclusive advertising opportunities. You don't want to miss this! 🎙️ Join us in person or online. Spots won’t last! https://bit.ly/4oik4gp

Registration Is Open for the 2026 IAB Annual Leadership Meeting 🌴 The future of digital media is back in Palm Springs on February 1-3! Join the brightest minds and boldest voices at the 2026 #IABALM, where industry leaders, disruptors, and visionaries gather to shape the year ahead and tackle pressing topics like #AI, #measurement & addressability, #privacy, #commercemedia, the #creatoreconomy, and more. It Starts Here! ➡️ https://bit.ly/3U90Dsz

Explore the future of retail at the 2025 #IABConnectedCommerce Summit: discover how commerce media is transforming retail, AI and even industries as diverse as aviation into the next wave of connected consumer experiences. Join industry leaders as they unpack game-changing trends and topics like omnichannel strategy, AI attribution, shoppable content, purpose-driven personalization and more. Register to join September 9th in NYC: https://lnkd.in/eiBZMbPy Complimentary passes are available for eligible brands and agencies.

Media Village “The Invisible Friction in CTV Buying Today: Spectrum Reach Panel Tackles CTV’s Toughest Questions at Cannes” Why is buying streaming TV still harder than it should be? At this year’s Cannes Lions, Spectrum Reach brought together voices from across the media ecosystem, including from the buy side, the sell side, platforms, and data leaders, for an open conversation about what’s working in CTV, what’s missing, and where the industry is heading next. Read the full recap in MediaVillage.org, featuring insights from leaders at Horizon Media, PMG, IPG Mediabrands, IAB, CIMM, Gracenote, and Known—and grab the takeaways most relevant to you in our 9-part video series: https://lnkd.in/ehSxUqPE #CTV #Streaming #SpectrumReach #CannesLions2025

Caroline Giegerich, AI Integration & Acceleration at IAB is speaking at Cynopsis ScreenShift October 14th! Caroline leads efforts to shape how artificial intelligence is adopted, standardized, and scaled across the advertising ecosystem. Use her code SPKRFRIEND for 20% off your pass! Register here: https://lnkd.in/epPSfJ2p

"Customers do not see the difference between a physical and a digital experience, right? It's all sort of just part of their journey. So our media should be thought of in the same way." We sat down with Collin Colburn, who joined the IAB this year as the VP of Commerce and Retail Media, to talk about some of the big questions brands and retailers are asking to unlock the growth of in-store media. One is around budget ownership. When you put a digital format into a physical store, it's harder to understand tactically who should own it. "You'll get some folks saying, well, that's not really like a digital format, right? That's more like we should be thinking of that as more of our traditional or shopper budgets and I would kind of challenge that thinking." Collin points out that when it comes to the customer, they're not thinking about individual touchpoints or channels, but instead the entire experience. The goal is "tethering" how you market to customers online with how you market to them in physical environments. For more of Collin's perspective on how brands and retailers can unlock the potential of in-store media, catch the full newsletter going out tomorrow: https://lnkd.in/d-dNpDhF #RetailMedia #InStoreMedia #OmnichannelMarketing

On Wednesday, October 29th, join us at the IAB Privacy Compliance Salon, an exclusive event tailored for #legal, #privacy, and #data leaders navigating today’s toughest privacy compliance challenges. Held the day before IAPP PSR, this salon-style gathering offers a rare opportunity to engage in a private, discussion-driven setting with in-house lawyers and privacy compliance professionals from brands, agencies, tech platforms, leading law firms, and consulting firms. Learn more ➡️ https://okt.to/FB6UXT

Register for the 2025 #IABConnectedCommerce Summit, where the industry’s most forward-thinking platforms, publishers, and retailers come together to unpack the future of #CommerceMedia. Join leaders like Sha A. (BOIRON USA), Kimberly Gilberti (Experian Marketing Services), Andrew Lipsman (Colosseum Strategy), Veronika Sonsev (CommerceNext), Lisa Valentino (Best Buy Ads), and Mark Williamson (Costco Wholesale) as they dive into the rapidly evolving world of commerce. 📆 September 9th, New York City 🔗 https://okt.to/Ga65XJ