Havas Media Network

As July comes to a close, so does our Summer of Media Creativity series 🏖️ Throughout the month, we’ve celebrated innovation and media creativity through the voices of our colleagues around the world. We've heard inspiring ideas, bold perspectives, and fresh thinking.   To wrap up this special series, we’re honored to be joined by someone truly inspiring—our CEO, Peter Mears. In a fitting final video, Peter shares how connecting with different colleagues across the world, and experiencing their unique cultures and media landscapes, inspires him in our fast-changing, global industry.   Watch below to hear more about how travel and cultural exchange can be a source of creativity 🌍 #MediaCreativity #Innovation #HavasProud

This month, Recma released its 2024 Overall Activity Report, and we’re thrilled to see Havas Media Network shine across the globe! A huge shoutout to our incredible teams worldwide. Your passion, innovation, and relentless drive continue to set us apart. Key highlights from the report include: 🚀 Havas Media Network ranks #3 globally in group growth rate since 2021 🚀 Havas Media is the #1 agency in LATAM 🚀 Havas Media ranks #3 in Top 5 Europe 🚀 Havas Media Network in APAC is #3 in YOY growth rate These results are a testament to the strength of our network and the talent behind it. Thank you to every team member who made this possible — this success belongs to all of you! Recma’s Overall Activity Report measures market share and growth across media agencies based on total activity. #HavasProud #GlobalGrowth

Speculative fiction is a literary genre that imagines worlds, technologies, societies, or realities that are different from our own 📖💭 Leonel Frattesi, Global Vice President of CSA, shares how reading Children of Time—a novel from this genre—has helped him find inspiration this summer. For Leo, innovation is mainly about adoption. It’s not just about tech engineering, but about social engineering. It’s about identifying the right organizational environment, one where a specific technology is genuinely needed and its adoption feels natural. Watch the video to discover how speculative fiction sparks fresh thinking for Leo 🎬 #SummerOfMediaCreativity #MediaCreativity #Innovation #HavasProud

Havas has delivered a solid first half of the year, achieving organic growth of +2.3% and driving dynamic new business momentum, particularly in North America, along with numerous integrated wins we are especially proud of. The rollout of our global strategy and operating system, launched one year ago and now evolved into Converged. AI to reflect its expanded capabilities, is clearly bearing fruit and delivering meaningful impact for our clients worldwide. We are also maintaining a strong pace in M&A, with five new agency acquisitions completed during the first half of the year, and continue to forge strategic partnerships, most recently with Ostro and YouGov. Read more here > https://lnkd.in/eBiNWrGB

🔍 Attention is a better predictor of brand success than raw views. 📊 Brands should move beyond “opportunity to see” and focus on engaged exposure. 🎯 More targeted exposure lead to more total attention and awareness.🎨 Creative fit and context are crucial—ads must stand out to register in memory. These are just a few of the insights from our latest white paper: “Blink and You’ll Miss It: Three Seminal Papers on Attention and Brand Growth.” We’ve analyzed three landmark studies that explore the connection between attention and brand outcomes—and the common thread is clear: invest in attention. 👉 Read the full paper now on our website https://lnkd.in/e5hHT5k8 #Attention #HavasProud

🏖️ The Summer of Media Creativity at Havas Media Network continues, and we’re excited to welcome Joanne Zhou, Managing Director at Havas China GBA and Havas Play. Joanne reminds us of the incredible power of stories: to spark curiosity, stay top of mind, bring people closer, and even shift how we see the world—and ourselves. A great story doesn’t just inform; it transforms. #MediaCreativity #Innovation #HavasProud

🎙️ We’re proud to see Holly Dunn McManus, Managing Partner, Performance at Havas Media Network NA, featured in the kickoff episode of Season 2 of Deep: The Health Marketing Podcast by DeepIntent. In this powerful conversation with host John Mangano, Holly explores how marketing can play a meaningful role in addressing some of healthcare’s most urgent challenges. Listen now on Apple Podcasts, Spotify, Amazon Music, or here: https://lnkd.in/ehBQ5g55 #HavasProud #HealthMarketing

For Corinna Roth, International Consultant at Havas Media Germany, being innovative means outdoing ourselves. It’s about not falling into the trap of getting comfortable with past successes or relying on what worked before. She highlights the importance of staying curious and continuously challenging ourselves—even when things seem to be going well! The Summer of Media Creativity continues, and we’re loving the inspiring ideas our colleagues are sharing around innovation and media creativity 🏖️ #MediaCreativity #Innovation #HavasProud

Proud to support our client Famous Footwear at the WNBA All-Star Weekend in Indianapolis! The activation, in partnership with Just Women’s Sports, drew a crowd with its co-branded tunnel walk experience, curated sneaker wall showcasing Nike, Adidas, and New Balance styles found on FamousFootwear.com, and a special appearance by WNBA legend Lisa Leslie and her son MJ. An unforgettable weekend celebrating icons, fans, and the culture of the game. #FamousFootwear #HavasMedia #WNBAAllStar

Attention drives brand outcomes — and the evidence is clear. At Havas Media Network, we’ve long been studying the link between attention and brand performance. Last year, in collaboration with Lumen Research and Brand Metrics, we launched a landmark study exploring the topic, “What 9,000 Brand Lift Studies Teach Us About Attention and Memory.” Over the past six months, there's been a flurry of research interrogating this connection, and there's now more academic rigor behind the value of attention than ever before.    Our latest white paper, “Blink and You’ll Miss It – Three Seminal Papers on Attention and Brand Growth,” dives into these findings, exploring how the power of attention is being harnessed across Havas and what all advertisers and planners can learn from these insights. 📥 Click here https://lnkd.in/e5hHT5k8 and download our white paper to uncover practical takeaways and actionable strategies. #Attention #HavasProud