Giant Spoon

This past weekend, Google Play and Giant Spoon joined forces to bring Play Points users Four Days of Fantastic Rewards — inspired by Marvel Studios’ #TheFantasticFour: First Steps and part of our year-long integrated campaign inviting loyalty members across the globe to “Reward Yourself.” Our action-packed experience launched digitally on Google Play and live at San Diego Comic-Con, where everyday heroes were invited to step into The Google Play Rewards Lab and experiment with the powers of @Marvel’s first family 🦸, all while collecting exclusive rewards from Google Play, Marvel Entertainment, and #MonopolyGo. Envisioned as its own automated invention, The Rewards Lab launched fans into action via a larger-than-life conveyor belt 🤯 that carried them through four interactive pods showcasing Mr. Fantastic’s stretchability, Sue Storm’s light-pending force fields, and more. 🚀 ➡️ Check out some fantastic footage below, and stay tuned to see where Google Play is bringing “Reward Yourself” next. 👀 #SDCC

Buckle up - Timothée Chalamet is in the driver's seat for Lucid Motors. We’re embarking on a new chapter, in partnering Lucid and a modern icon, whose roles have included Paul Atreides, Bob Dylan, Willy Wonka–and now, Global Brand Ambassador. You won't believe what we have cooked up. Read about Lucid & Timothée’s partnership on its site and out today in Rolling Stone 💨  https://lnkd.in/eH4JvQ6H https://lnkd.in/eGkP3x8M 📸 Chris Noltekuhlmann

World builder. Dragon slayer. Jury chair. 🏆 With a couple of Grand Clios and dozens more of all medal rankings under her belt on behalf of Giant Spoon, our own Monica Herman is ready to judge your Experiential, Fan Engagement & Innovation entries at this year's #ClioEntertainment Awards. The Clios ⭐ Read on for more of her accolades here: https://lnkd.in/eg8pX6wZ

🏆 Corbin Brown is Head Juror for the 4As #JayChiatAwards! Your move, strategy teams. 🏆

A hot new series has entered the villa… Say hi to: “What Stirs You” 🥄 As an agency built to stir shit up, we know creativity doesn’t start and stop at our desks. It’s fueled by our passions that power bold ideas. So we asked Kianna Hendricks, Senior Strategist, for a list of the things that ‘stir’ her—anything from the deep obsessions to daily rituals that inspire and drive her creativity. Kianna’s been a Spoon (and bringing effervescence to the team) since 2019, working on everything from brand to broadcast show marketing to experiential strategies. Now, if only she'd drop her work playlist...

"What’s your “creative hangover?” 💭 For the past three years in Cannes, we’ve asked this same question to people across the industry, from CCOs to CMOs, newly minted founders to decades-long line producers. While the answers vary, they always come readily, hitting on everything from trust, timelines to yes, even tariffs. The conversation is cathartic and the takeaway is this: the only antidote to creative hangovers is creative community (also, double iced espressos). Big thanks to everyone who met up to break 🥖 at the Deep Blue Sports + Entertainment Women’s Sports Yacht Club. Cheers to sharing hot takes, sharing solutions, and most importantly, sharing a renewed sense of creative optimism for the next 12 months and beyond.

Friends & followers – NYC Pride needs our help 🏳️🌈 Heritage of Pride–the non-profit organization that plans and produces NYC’s official LGBTQIA+ Pride events each year–has sadly been forced to downsize or altogether cancel some of its June events or other initiatives it runs throughout the year due to a significant decline in corporate donors. This drop in sponsorship has jeopardized the funds that help pay for security, insurance, and other production needs. And, they’re asking for our help in keeping Pride alive. Heritage of Pride–who does business as NYC Pride–hopes to “keep NYC Pride events free and accessible for all,” with a goal of raising $25,000 by the end of this June. Helping to meet that goal, Giant Spoon has made a donation to Heritage of Pride and encourages others to do the same.  📣 All contributions will help make NYC Pride a continued, essential celebration of the calendar year. Please help spread the word and consider making a donation. To donate to Heritage of Pride ➡️ https://lnkd.in/e_ZKqDyG Read more in the New York Times: https://lnkd.in/ebggU3WM #Pride #PrideMonth

🐉 Team Black or Team Green? HBO and Giant Spoon won Cannes Lions International Festival of Creativity with dragons and banners 🌍 Giant Spoon won Gold in Media (Large-Scale) at #CannesLions2025 for Raise Your Banners, a global campaign for House of the Dragon (HBO) that turned bridges, monuments and even the Empire State Building into visual battlegrounds between rival factions. With sequenced execution, bold use of CGI and cultural activations in more than 20 countries, they proved that storytelling can go off-screen and become experiential. Real media innovation, with global impact. 👉 What was your favorite campaign activation? Get to know the full case and join the debate: https://lnkd.in/gG--qz7Z #CreativeMedia #ExperientialMarketing #EntertainmentMarketing #CannesLions

🏆 The realm has, once again, spoken 🏆 HBO House of the Dragon's #RaiseYourBanners is the Cannes Lions International Festival of Creativity Gold Lion winner in the Media: Large-Scale Media category! 🦁 🐉 A mixed-media global campaign that brought the rivalry of the show to the world we know, “Raise Your Banners” harnessed traditional and non-traditional media, physical and CGI banner installations, influencer and talent integrations, and more, asking iconic landmarks, institutions, brands, and the public to raise their banners for #TeamBlack or #TeamGreen, culminating with a 270-foot, Vhagar dragon mounted to the spire of the Empire State Building—1,200 feet in the air—on the weekend of the series’ Season 2 premiere. A roaring thank you to our fearless clients at HBO, all of the Cannes jurors, and our Spoons for constantly raising the bar of stirring shit up. 🥄

Cannes Lions International Festival of Creativity SHORTLIST 🐉 🏆 The Cannes Lions realm has declared its allegiance to HBO’s House of the Dragon, with a shortlist nomination for a Media Lion in the Large-Scale Media category. A mixed-media global campaign that brought the rivalry of the show to the world we know, “Raise Your Banners” harnessed traditional and non-traditional media, physical and CGI banner installations, influencer and talent integrations, and more, asking iconic landmarks, institutions, brands, and the public to raise their banners for #TeamBlack or #TeamGreen—culminating with a 270-foot, physical dragon (Vhagar!) mounted to the spire of the Empire State Building on the weekend of the series’ Season 2 premiere. 🦁 More on our shortlist nomination here: https://lnkd.in/e9WtYa5Z