Revio Insight

THEY OPENED A CHECKING ACCOUNT WITH YOU. Then opened a savings account with Chase. A credit card with Amex. And a CD with someone else. You got the account. They took the rest of their wallet down the street. Vericast’s new report confirms what many already suspect: ❌ 65% of customers only have one product ❌ 48% are spreading their business around ❌ 25% leave every year (and that doesn’t include silent attrition—when customers keep the account open but move their money elsewhere) Banks and credit unions are investing heavily in acquisition. But without visibility into what customers are doing with competitors, it’s easy to confuse account holders with loyal relationships. It’s time to rethink what “winning” actually looks like. 👇 Start with the report from Vericast https://lnkd.in/gFTH2Hfw #RetailBanking #WalletShare #CustomerRetention #RevioInsight

🚨 $2 TRILLION IN DEPOSITS JUST WALKED OUT THE DOOR And most banks and credit unions didn’t even know it. 📉 NEW DATA, BIG WARNING A new report from InvestiFi and Elizabeth Gujral and Ron Shevlin at Cornerstone Advisors reveals that more than $2 trillion has quietly shifted from traditional institutions to fintech investment and savings platforms. 👴 IT’S NOT JUST YOUNG PEOPLE 65% of the outflow came from Gen X and Boomers. That’s right—your “loyal” older customers are quietly moving funds elsewhere, often without closing their accounts. 📱 ZILLENNIALS ARE DONE WAITING Gen Z and Millennials now treat checking accounts like “paycheck motels”—temporary stops before their money moves to investing apps, crypto, or high-yield fintech savings accounts. 💥 PRIMARY RELATIONSHIPS ARE AT RISK Fintechs are no longer just secondary accounts. Many now hold primary checking, savings, and credit card relationships—replacing community FIs as the financial home base. 🔍 YOU CAN’T FIGHT WHAT YOU CAN’T SEE This shift isn’t just about better apps or marketing offers. It’s about visibility. If you don’t know who your customers are moving money to—or what products they’re getting elsewhere—you can’t win them back. 🎯 THE OPPORTUNITY This isn’t just a threat—it’s a roadmap. The institutions that understand competitive behavior and adapt product strategy accordingly will be the ones that stay relevant. 📊 Read the full report: Stemming the Deposit Outflow: The $2 Trillion Investing Opportunity for Banks and Credit Unions https://lnkd.in/gYmzJXbr #BankingStrategy #FintechThreat #DepositOutflow #CustomerIntelligence #CreditUnions #RelevanceOverRates #CornerstoneAdvisors #RonShevlin #CommunityBanking #DigitalBanking

BANKS SPEND A BOATLOAD on customer data & platforms. And yet! They barely understand customers. It doesn't make sense until you dig into the root of the problem. Here's what we learned: IDs ARE DISCONNECTED INSIDE THE BANK The Average Joe could look like five different customers, because he could have multiple IDs. Fragmented systems create a mess of confusion. How are primary owners, joints, and signers related across accounts and lines of business? Nobody knows. BANKS ARE BLIND TO OUTSIDE RELATIONSHIPS People and businesses have relationships with many providers. They send deposits to Schwab. They use Square for Merchant Services. They tap other providers for stuff that their bank could be delivering! Why are banks blind to this activity? Nobody knows. DON'T BE THE BACKUP BANK There's no longer an excuse for not understanding customers. Turn the lights on. Then formulate your strategy. 💡

EVEN IF YOUR BANK ISN'T MERGING, YOUR CUSTOMERS MIGHT BE. When one bank acquires another, your institution may not be directly involved, but your wallet share could still be at risk. Why? Because many of your customers or members are already doing business with the bank or CU that’s being acquired. And when that deal closes, the acquiring institution just got a bigger share of your customers' or members' financial lives. To defend those relationships, you need to know (quickly) who among your customers or members is sending deposits, making loan payments, or holding cards with the other institution. In a recent Texas deal, we identified $25 million in transfers and payments going to the acquired bank within hours of the announcement. If you’re not watching for this kind of movement, you’re flying blind while someone else wins the next product, the next deposit, the next opportunity. Your institution doesn’t need to be part of the merger to feel its impact. You just need to see it coming.

CCBank figured out how to build deeper relationships and spot where competitors are siphoning away business. We're thrilled that the bank chose our platform! 🎉 Lee L. (SVP of Marketing) told us: “Our goal has always been to grow alongside our community and provide solutions that truly meet our customers’ needs. Revio Insight equips us to offer more personalized solutions that resonate with our customers and better align with their banking needs. Their ability to help us gain deeper customer insights and anticipate their needs will make a transformative difference in how we serve our neighbors.” 🥳 We help institutions, like CCBank, unlock the value of their lazy core banking data, so they can: ✅ Spot funds leaving the bank. ✅ Detect external relationships. ✅ Prioritize high-impact opportunities. ✅ Empower their teams. ✅ Capture wallet share. Check out the full story: https://lnkd.in/gqcAyHcU

YOU GOT THE ACCOUNT. THE MEGABANK GOT THE REST. Most customers have relationships with multiple financial providers, often dozens.   Banks lost $3T (yes, that's trillion) to fintechs in the last 5 years! 🤯 Your bank or CU is leaking millions in deposits to competitors. Customers and members are using them for products and services that they could be getting from you.   It’s nearly impossible to grow wallet share when you can't see that you're bleeding. Why the blind spot? Lazy core banking data. The insights are there if you know how to separate the revenue signals from the noise. Are account holders just using you to pay their real banks? Don't become a paycheck motel. There's more to the story. Check out this article from The Financial Brand: https://lnkd.in/gfKpxpUq

Brian Bauer doesn't mince words. He makes some great points about Data Lake nightmares that began as pipe dreams. Our advice? Proceed with an abundance of caution and get real with your expectations. https://lnkd.in/gh5SUCpH

Major milestone for Revio Insight: Laurie McLachlan joined us as our first-ever CMO! 🥳It’s a pivotal moment in our growth journey. Over the past year, demand for our platform has grown (to put it mildly). Banks want more deposits now. More business services now. More loans now. And they need cheaper and more effective ways to deepen relationships. Now. There’s a reason: Most banks are winning accounts, but they aren’t winning customers’ wallets. They’re the partial FI, not the primary. Banks are missing out on parts of their relationships; they just don’t know which parts. Americans lead complex financial lives, toggling between multiple banks, apps, and other providers. Deepening relationships typically means winning business from competitors, not inspiring customers to adopt new products and services. Revio Insight shows banks what they’re missing— how customers tap competitors to meet their needs. We’re on a mission to help regional and community banks thrive. With Laurie on board, it’s time to amplify our message and reach a broader audience. She’s the perfect addition to the team: ✅ She knows the industry, having held marketing leadership positions at JPMorgan, Monogram, Andera, Bottomline, and, most recently, as CMO at Digital Onboarding. ✅She has a rare knack for translating technical value into compelling, human-centric stories. That’s just what we need to scale our impact and reach more banks that want to serve more of their customers’ needs. ✅ She was a raving fan even before she joined Revio Insight. As a marketer, she sees value in untapped data and explains the opportunity this way: “I wouldn’t want to be the only bank competing without knowing who my customers are using and how they are using them. We need to make sure banks know they can access this intel!” Precisely! Welcome to the team, Laurie 🙌 #RevioInsight #Fintech #Growth #CMO #CustomerIntelligence #BankingInnovation #Leadership #CrossSellSmarter #FinancialServices

📣 First Bank Adopts Revio Insight to Strengthen Customer Relationships, Fuel Growth BUILT ON VALUES. POWERED BY DATA. At First Bank, values aren’t slogans—they’re operating principles that guide action: 🔹 Customer Focus – Every client gets a dedicated banker. 🔹 Integrity – Doing what’s right and building trusted relationships. 🔹 Outcome Orientation – Put the customer first and focus on outcomes. 👇 READ COMMENTS FOR MORE