Gap

Gap teamed up with the lifestyle brand BÉIS for a limited-edition collection of luggage and travel-ready apparel featuring some of our most-loved essentials — hoodies, tees and denim — reimagined for everyday travel. The collection hits select stores and Gap.com Friday, August 1.    Read more about the collection over on WWD: https://lnkd.in/ejDxh6Dx

Powered by a talented cast of young creators, our latest back-to-school campaign champions the next generation to express their original style. From our iconic fleece to elevated denim, this season offers endless opportunities for kids to feel true to themselves and kick off the school year with confidence.

Gap is one of Ad Age's Hottest Brands of 2025! From last year's viral "Linen Moves" and "Get Loose" to this year's latest "Feels Like Gap" campaign, these dance-filled spots bridge us closer to culture through music and fashion while nodding to our iconic brand history. Read more and see what other brands were featured on this year's list from AdAge: https://lnkd.in/eZw7gfYv

The GapStudio summer drop is launching this week with an elevated take on summer essentials. Designed by Zac Posen, EVP & Creative Director of Gap Inc., each piece is made to move with you, featuring lightweight summer fabrics — chambray, voile and our all-new, liquid-soft draped denim.      The drop will be available starting June 20 online and in select Gap stores.      Learn more about the drop over on WWD: https://lnkd.in/e9tr63rD

This week, we hosted the Gap x Malbon Invitational at the prestigious Plainfield Country Club to celebrate our upcoming collaboration, and every detail was up to PAR. Launching June 6, the Gap x Malbon collection bridges Malbon Golf's signature golf aesthetic with prep-inspired Gap essentials, offering versatile styles for men and women - designed to play or dress the part.  Shop the collection - including what GQ Magazine is calling the "Pants of the Summer" - on gap.com and in select Gap stores including Del Monte, The Grove, Garden State Plaza, N. Southport, Dallas Galleria, 2 Folsom, Ross Park, Lincoln Road, 85th & 3rd and Flatiron beginning 9am PST / 12pm EST on 6/6. Learn more about the drop on GQ: https://lnkd.in/ei3MkCnt

We partnered with PAPER to spotlight three creatives — Marz Lovejoy, Myles Loftin and Bobbi Salvör Menuez — showing how the queer community — like style — is ever-evolving, deeply personal and absolutely essential.    From our iconic hoodie to white tees and denim, see how these three use our icons as a canvas for self-expression. Read more on PAPER: https://lnkd.in/eD7VtjUH

Our President and CEO Mark Breitbard was honored at The Brotherhood Sister Sol's 30th annual Voices Gala, celebrating three decades of groundbreaking work educating, training and organizing Black and Latinx youth in New York City. Our continued partnership with BroSis has helped inspire the next generation of creative talent, from featuring the BroSis team in a Dapper Dan of Harlem collab to our Gap team members engaging in community activations that shape culture.

This week, our Head of Creative Calvin George Leung made Adweek's Creative 100 list, an annual celebration of today's most fascinating innovators, agency leaders, influencers, marketers and other creative game-changers. From creative storytelling to driving campaigns that bridge cultures, we want to give a huge thank you to Calvin for embodying our values and showcasing Gap as a canvas for creativity. See the full list of this year's 100 most coveted creative change-makers on Adweek: https://lnkd.in/e8pg2eJy

Actress Laura Harrier's look at this year's Met Gala was created in the Gap Studio at our New York City headquarters, where American classics are reimagined through a couture lens.   Designed by Zac Posen, Executive Vice President and Creative Director of Gap Inc. the look is a vignette into Laura's personal history expressed through our iconic heritage in denim and natural fibers.   Congrats to Zac and the team for continuing to insert the brand into culture and showcasing how Gap is a canvas for creativity.    #SuperfineStyle

We hosted our first-ever Bring Your Child to Work Day at our New York office, inviting hundreds of kids and kids at heart for a celebration of all generations. The youth had the chance to experience our storied heritage with a tour of our extensive archive, a peek into future collections through product focus group sessions and an immersive look at our GapStudio atelier. Come relive the day with us!   #BringYourChildtoWorkDay