From $300 to $12 Cost-Per-Lead: Here's how Allergy Partners made it happen. Healthcare marketers are stuck between a rock and a hard place: HIPAA blocks the use of traditional ad trackers, but without them, platforms like Google Ads can’t optimize, and performance tanks. That's exactly the challenge Allergy Partners PLLC, the largest allergy and asthma healthcare provider in the U.S., was facing. Their CPL ballooned to $300, making digital ads nearly unsustainable. Enter: Freshpaint's Healthcare Privacy Platform. With Freshpaint, they were able to: ✅ Safely share conversion data without exposing PHI ✅ Comply with HIPAA and HHS guidelines ✅ Restore ad platform optimization ✅ Rebuild confidence in digital advertising across their clinics The results speak for themselves: - CPL dropped from $300 to $50 to $20, and ultimately settled at $12 - 96% drop in CPL - Surge in qualified leads - A scalable digital ad engine that their clinics now rely on Digital advertising doesn’t have to be a compliance risk, or a money pit. You just need the right infrastructure. Get the full story here: https://lnkd.in/eYQXEP6m Huge shoutout to Jonathan Silver and the Allergy Partners team for leading the charge in privacy-safe healthcare marketing.
Freshpaint
Data Infrastructure and Analytics
San Francisco, CA 7,477 followers
Our customers use Freshpaint's Privacy Platform to safeguard PHI and make their marketing stack HIPAA compliant.
About us
Freshpaint's Privacy Platform makes your website HIPAA compliant. We're building the data infrastructure that safeguards patient privacy while also enabling marketing teams promote access to healthcare.
- Website
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http://www.freshpaint.io
External link for Freshpaint
- Industry
- Data Infrastructure and Analytics
- Company size
- 51-200 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
San Francisco, CA, US
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San Francisco, US
Employees at Freshpaint
Updates
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🚨 Calling all our DSO friends 🚨 Freshpaint is heading to Dykema 2025 DSO Conference next week on August 6-8 at the Gaylord Rockies Resort! We'll be at booth 11A showing how DSOs can finally track the full patient journey (from click to chair) without running into HIPAA headaches. We're also hosting a small lunch on Thursday, August 7th on property. It's a chance to step away from the conference chaos and chat with other folks in the DSO space. Request a seat here - https://lnkd.in/ebSBhXQb See you there!
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*in our best Tom Hanks impression* THERE'S NO CRYING IN HEALTHCARE MARKETING!!! Well, in the last episode of our People of Healthcare Marketing series, host Ronnie Higgins 👀 needed to fight back tears after his conversation with Azmina Rahemanji MBA. Find out what moved Ronnie to tears in the full episode: https://lnkd.in/gCiRvUH5
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Healthcare marketers often accomplish feats that go unnoticed by leadership. But what doesn't show up in a dashboard or quarterly report is sometimes the most impactful. Like when Chris Pace and his team created a process that ensured updated information—doctor names, clinic addresses, service phone numbers—automatically updated across the web in (near) real-time. What's something you've accomplished that nobody really clapped for?
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California just redefined what counts as "health data"...and marketers need to pay attention. While most of us were celebrating the Fourth of July, California quietly hit Healthline Media with a $1.55M fine for how it handled article views. Not diagnoses. Not patient records. Just tracking which health-related articles people read, and tying that to an IP address. If your website tracks visitors who read about medical conditions, and uses that data for ads or targeting, you could be in violation of the law, even if you're not a HIPAA-covered entity. In this post, we break down: 1️⃣ What Healthline (allegedly) did wrong 2️⃣ Why article titles are now considered sensitive data 3️⃣ What this means for healthcare brands Read the full article here: https://lnkd.in/e9YS2mZV
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House Call NYC is officially underway 🗽 🤝 Marketers from urgent care, DSO, payer, and provider groups (and more) are here to learn how to scale growth without sacrificing privacy, performance, or ROI. We’re talking HIPAA, state laws, the FTC, audience strategy, and how to actually prove marketing’s impact. Don’t take our word for it: hear it straight from folks like Brian Gould from vybe urgent care and Mara Pritchard, MBA from Freshpaint...and if you’re feeling a little FOMO, don’t worry. House Call hits Chicago in September. You’ll want to be there.
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What do healthcare marketers wish would change in the next 5-10 years? When Chris Pace sat down with Ronnie Higgins 👀 for this week's People of Healthcare Marketing episode to answer the question, he didn't hesitate.
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Freshpaint reposted this
DSO marketers, free next week for a roundtable to discuss how to drive patients from click to chair (all while maintaining compliance)? Performance is possible — if you can see what’s driving it. Join Julie Elias from BU Dental and Freshpaint as we share how healthcare marketers are restoring performance without compromising privacy. (See how BU dropped CPL by 30% while staying fully HIPAA-compliant!) 📅 Tuesday, July 22 ⏰ 11AM PT / 2PM ET Save your seat here: https://lnkd.in/e2BKV3WQ
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Each episode of 𝗣𝗲𝗼𝗽𝗹𝗲 𝗼𝗳 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 seeks to understand why healthcare marketers show up every day. And in last week's episode, Craig Blake explains that the deeper "why" behind staying in healthcare marketing is how the work impacts the community. For Craig and so many other healthcare marketers, ROI isn't just a return on marketing investment—it's peace of mind knowing somebody's grandparents chose the right insurance, got their medications at an affordable price, and found the care needed to live a little longer. If you work in healthcare marketing, what makes you show up every day?
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𝗡𝗲𝘄 𝘁𝗼 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Here's what they don't tell you. There may come a time when the work feels transactional. And that's OK. Because, according to Craig Blake, all it takes to reconnect with the transformational impact that gets lost somewhere between campaign metrics and compliance reviews is perspective.