Edmunds

🧢 It's time for Dodger baseball ... and an upgraded car shopping tool! As the #BoysinBlue prepare for the season’s second half, Edmunds is just getting started with the launch of ‘Edman on the Street’, the hero spot in what’s shaping up to be our biggest brand campaign yet. It stars Los Angeles Dodgers superutility player Tommy Edman alongside a few LA drivers answering one simple yet critical question: “Do you know what your car’s worth?” 📍 We chose #LosAngeles as our launchpad for a reason. It’s our hometown, the nation’s largest car market, and a city where cars are part of everyday life. 🚙 And while Tommy might be the obvious star, the real #MVP is our upgraded appraisal tool, now giving car owners up to 3 real offers to sell or trade with confidence. This campaign kicks off the first phase of a social-first brand strategy to grow Edmunds’ reach and visibility. We’re building trust by showing up in ways that are culturally relevant and genuinely helpful to drivers navigating big decisions. Every touchpoint reinforces the same message: Edmunds helps people make smarter car choices. Our upgraded #appraisal experience is the latest way we’re delivering on that promise: empowering car owners, while driving in-market shoppers to our #dealer partners and reinforcing Edmunds’ role as a trusted name in the industry. We’re meeting fans and car owners wherever they are: 📱 Paid media running July–September across digital channels ⚾ Dodgers-led amplification through social, email, homepage takeovers, 🎙️ Edmunds AM 570 LA Dodgers radio spots in Tommy's own voice 🎤 'Tommy at bat' in-game feature throughout the season. More to come soon, including a special in-person moment we’re planning for LA fans this September. In the meantime, I’d like to thank the incredible cross-functional team who brought this to life. Your creativity and tenacity knocked this one out of the park! 💙#EdmundsProud #bestinthebiz #cars #baseball #marketing 🎥 Watch the full hero spot here: https://lnkd.in/gWFXVkxn

With Q2 in the books, the latest auto sales and finance data from Edmunds reflects a market that’s still adjusting to pressure, even if prices haven’t moved much yet. Strong sales in April and May likely benefited from consumers pulling forward purchases to get ahead of potential tariff hikes, even though prices stayed relatively stable. June was noticeably softer, and may signal a shift as we head into the second half of the year. The finance trends tell a deeper story about how buyers are navigating persistent affordability challenges:  🔹 A record 1 in 5 new-car buyers are taking on $1,000+ monthly payments 🔹 84-month+ loans reached new all-time highs 🔹 The average amount financed hit a record $42,388 🔹 Down payments are shrinking 🔹 0% APR offers are nearly extinct My takeaways 👉 These shifts show consumers are pulling the few levers they can to manage monthly costs, even if it means paying more over time. Longer loan terms, higher loan amounts, and reduced down payments all point to a market where affordability remains a serious challenge. In addition to higher overall costs, these decisions come with long-term risks. As my colleague Joseph Yoon notes, extended loans can increase maintenance expenses down the line and raise the risk of being underwater if the vehicle is traded in before it’s paid off. 📊 More detail in our Q2 finance and sales update: http://edmu.in/4kDBEsp

Had a great time at Dodger Stadium Monday night celebrating Tommy Edman’s bobblehead night as part of Edmunds’ exciting partnership with the Dodgers and Tommy himself! The game was a blast, went into extra innings and was made even better by the opportunity to host a group of our valued dealer partners Jon Karasek, Carl Rempel, Sharene A., and Vista Ford Lincoln in some incredible seats. There’s nothing like an LA sunset at Chavez Ravine cheering on our boys in blue. Huge thanks to our marketing team for making moments like this possible; can’t wait to see what else they’re cooking up this season ⚾️ 🧢  #EdmundsProud #Dodgers #TommyEdman 

🚨 Used Car Market Update 🚗 The latest Edmunds Used Vehicle Report points to the first major signs that the expected newer-used vehicle supply challenge has arrived, and even more of a market shake-up is expected in the months ahead. Here’s what’s happening: ⏪ Putting the car in reverse a few years, the pandemic-induced microchip shortage left 2022 as one the of lowest new-car sales volume years on record, severely limiting leasing and seeing consumers hold onto their existing cars for longer. Fast-forward to 2025 and … there’s unsurprisingly a shortage of three-year-old used vehicles due to fewer lease returns. The numbers from Q1 2025 are telling and only expect to become more stark: 💰 3-year-old used vehicles surpassed the $30K mark in Q1 2025, narrowing the gap with new car prices to under $17K for the first time since 2022. ⏳ This increase in price was accompanied by longer lot times at used-car dealerships: the average days to turn — the number of days a vehicle sits on a dealer lot before a sale — for used vehicles was 38 days, four slower than a year prior, and the highest Edmunds has on record since Q1 2021. ↔️  While the pricing gap between new and used vehicles is beginning to narrow, another gap is poised to widen: the one between projected and actual resale values. 📈  And as tariffs threaten to once again restrict new-vehicle supply, spillover demand could once again inflate used values, particularly for near-new models. For dealers, sourcing three-year-old used vehicles will become more challenging in the months ahead but is critical to offset shortfalls in new vehicle inventory and bolster certified pre-owned offerings. Rethinking supply management strategies will be essential to navigate the market turbulence throughout 2025. Check out the full Q1 Used Vehicle Report from Edmunds https://bit.ly/4dqK9F0

With palm trees swaying from the Pacific breeze outside our office windows, Edmunds has proudly called Los Angeles home for decades, helping Angelenos navigate the unique challenges of buying and selling cars in a city where vehicles are a way of life and car culture runs deep. 🌴🚙 ⚾️🧢 That’s why we’re thrilled to announce that Edmunds is now a proud partner of the World Champion Los Angeles Dodgers for the 2025 season! And that’s not all —  we’ve also teamed up with Dodgers superutility man and 2024 playoff hero Tommy Edman, who will star in a new ad campaign for Edmunds later this season. Together, these partnerships create new opportunities for Edmunds to tap into Los Angeles sports culture and boost awareness of our free car shopping and appraisal tools among fans both in the City of Angels and nationwide. 🔵⚪️ 💪 As Edmunds continues to invest in building visibility for our brand, we’re also creating stronger opportunities for our dealer partners — driving highly engaged, in-market shoppers to your inventory and into your showrooms. Here’s how Edmunds will be stepping up to the plate: 🎙️ This season, fans will see and hear Edmunds featured across Dodgers digital channels — including the team’s homepage, email campaigns, and social media. Edmunds brand spotlights will also air during Dodgers radio broadcasts and livestreams on AM 570 LA Sports. 🎬 Later this season, Edmunds will roll out its new campaign starring Edman. The creative will tap into the shared name connection — Edman and Edmunds — and highlight how both bring versatility, consistency and reliability to the game. Known for his high baseball IQ and smart, data-driven decisions at the plate and on the field, Edman takes a similarly thoughtful, research-based approach to car shopping. And fun fact: Edman is currently in the market for a car himself — bringing an authentic perspective to the partnership. Edmunds is swinging for the fences in a big way this year to deliver on our mission: helping more drivers make confident, informed car shopping decisions. For more information on how Edmunds is teaming up with the Dodgers and Tommy Edman this season, visit: https://lnkd.in/eY9JKzCq

With palm trees swaying from the Pacific breeze outside our office windows, Edmunds has proudly called Los Angeles home for decades, helping Angelenos navigate the unique challenges of buying and selling cars in a city where vehicles are a way of life and car culture runs deep. 🌴🚙 ⚾️🧢 That’s why we’re thrilled to announce that Edmunds is now a proud partner of the World Champion Los Angeles Dodgers for the 2025 season! And that’s not all —  we’ve also teamed up with Dodgers superutility man and 2024 playoff hero Tommy Edman, who will star in a new ad campaign for Edmunds later this season. Together, these partnerships create new opportunities for Edmunds to tap into Los Angeles sports culture and boost awareness of our free car shopping and appraisal tools among fans both in the City of Angels and nationwide. 🔵⚪️ 💪 As Edmunds continues to invest in building visibility for our brand, we’re also creating stronger opportunities for our dealer partners — driving highly engaged, in-market shoppers to your inventory and into your showrooms. Here’s how Edmunds will be stepping up to the plate: 🎙️ This season, fans will see and hear Edmunds featured across Dodgers digital channels — including the team’s homepage, email campaigns, and social media. Edmunds brand spotlights will also air during Dodgers radio broadcasts and livestreams on AM 570 LA Sports. 🎬 Later this season, Edmunds will roll out its new campaign starring Edman. The creative will tap into the shared name connection — Edman and Edmunds — and highlight how both bring versatility, consistency and reliability to the game. Known for his high baseball IQ and smart, data-driven decisions at the plate and on the field, Edman takes a similarly thoughtful, research-based approach to car shopping. And fun fact: Edman is currently in the market for a car himself — bringing an authentic perspective to the partnership. Edmunds is swinging for the fences in a big way this year to deliver on our mission: helping more drivers make confident, informed car shopping decisions. For more information on how Edmunds is teaming up with the Dodgers and Tommy Edman this season, visit: https://lnkd.in/eY9JKzCq

There is surely no more potent an example of the opportunities and challenges afforded by software defined vehicles than the Lucid Motors Air. Over three years and 26,000 miles we witnessed the transformation of our car from something scarcely fit for purpose – a car that team members were hesitant to drive – into one of the most popular and effective members of Edmunds’ test fleet. Our journey began three years ago with the publication of “The Lucid Truth”, a damning review of an early media demonstrator, which showed huge potential but suffered numerous hard- and software issues. A few months later, the Air Grand Touring that Edmunds purchased as part of our ownership fleet was beset by many of the same problems. Much of the promised software either didn’t exist, or didn’t work properly. In simple terms, it wasn’t finished. All of this was carefully, and sometimes brutally, documented. But, over the course of more than 60 over-the-air software updates, the car was transformed. The buggy, lethargic infotainment system became quick, responsive and blessed with Apple CarPlay. The range on a single charge also improved, even if we were never quite able to match the EPA estimate on the Edmunds EV Range Test. The Lucid started to feel and behave like the car it always promised to be. It was unlike anything we’d experienced before, despite owning several Tesla’s and a Rivian. Edmunds’ experience highlights both the undeniable benefits of a vehicle that can be improved while you sleep, and the challenges. If a manufacturer has the potential to update everything from steering response to EV range to the audio system, then there is a temptation to launch the car early, get the cash flowing and fix it on the fly. As more and more vehicles become “software defined”, it could yet prove a case of buyer beware. Our video explains more. #softwaredefinedvehicle https://lnkd.in/gpsQe5HU

📊 Car dealer insights wanted — vote in the quick poll below! President Trump is expected to unveil a reciprocal tariff plan this afternoon, but the automotive industry is already bracing for a more immediate change: a 25% tariff on imported vehicles and auto parts is set to take effect tomorrow. If implemented, these tariffs could have major implications for vehicle pricing, inventory strategy, and consumer behavior, especially as the auto industry continues to navigate affordability challenges and supply chain pressures. Here’s where you come in:  Your perspective helps us — and the industry — get a better read on what’s actually happening on the ground. Are you already seeing signs of shopper urgency? Have more customers been reaching out or visiting your dealership in anticipation of the coming price hikes?

🚗 Huge thanks to Russell Richardson and everyone who joined us at Edmunds HQ last week for an incredible training session on social media for car dealers! Russ, or @RussFlipsWhips — a seasoned car sales professional and social media influencer — joined us live at Edquarters to share how dealers can use digital platforms to build their brand, reach more shoppers, and drive real results. Russ has built a following of over 1.2M across TikTok, Instagram, YouTube, and Facebook by creating relatable, value-driven content that speaks to car shoppers — and he’s done it all while working on the showroom floor. During the session, he shared practical strategies that any dealer can use to boost their social presence and connect with customers in a more authentic, engaging way. 🎤 We were also #EdmundsProud to have Jeff Johnson, Edmunds’ Executive Director of Sales and Dealer Development, representing our Tier 3 sales team and sharing how this training complements Edmunds’ powerful audience and solutions. Here’s what we covered: ✔️ Why social media is still an untapped opportunity for many dealers ✔️ How to create content that builds trust and drives leads with confidence ✔️ How Edmunds’ solutions + social media mastery = a powerful combination for modern dealerships The energy was high and the conversation was full of smart questions — both on LinkedIn Live and in-person. Thanks to everyone who joined and stayed after for additional Q&A! 🎥 Missed it or want to revisit the session? The full video is available on demand — just register through the link in the post to watch. We’re proud to support dealers with more than just tools — we’re here to provide insight, education, and community. Let’s keep the momentum going! 👇 Drop your favorite takeaway in the comments and tag a dealer who should check this out.

🚨 Calling all car dealers! 🚨 The right social media strategy could supercharge your sales. Let’s show you how. On March 20 at 10 AM PT, we’re going LIVE from Edmunds HQ with Russell Richardson (@RussFlipsWhips), one of the biggest car sales influencers out there. With over 1M+ followers across TikTok, Instagram, YouTube, and Facebook, Russ knows exactly how to create content that grabs attention—and turns views into vehicle sales. In this exclusive LinkedIn Live training from Edmunds, Russ will share: ✅ How to create content that car shoppers love ✅ Best practices for branding and audience growth ✅ Strategies to turn online engagement into real-world sales Don’t miss this chance to learn from an industry pro who’s been in your shoes! RSVP now.