The evolution of a revolution. When we founded AG1 15 years ago, it was Athletic Greens—a product unlike anything else, designed for ourselves and those around us. It continued to evolve, improve, be 3rd party certified, studied, and proven. Today marks another giant step for AG1. Meet our most significant innovation yet: AG1 Next Gen. Learn more at https://lnkd.in/epT2isug
AG1
Wellness and Fitness Services
Empowering people to take ownership of their health through Foundational Nutrition.
About us
At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine. Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.
- Website
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https://drinkag1.com/en
External link for AG1
- Industry
- Wellness and Fitness Services
- Company size
- 201-500 employees
- Headquarters
- Remote
- Type
- Privately Held
- Founded
- 2010
- Specialties
- whole food supplements, high quality supplements, healthy living, dietary issues, gut health, micronutrients, microbiome, health and wellness, health, 100% remote, and nutrition
Locations
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Primary
Get directions
Remote, US
Employees at AG1
Updates
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This morning our CEO Kat Cole appeared on CNBC Squawk Box to announce AG1’s first step into brick and mortar with Costco in the U.S. This marks AG1’s first major channel expansion into retail, and represents our commitment to increasing availability for customers beyond our direct-to-consumer business. “[We have a] beautiful business, a 600 million profitable business with one product, one channel - we’ve only sold one thing for fifteen years - and now today we’re announcing stepping nationally into retail for the first time at Costco.” - Kat Cole Kat also discussed AG1’s growth and continued innovation including the news of AGZ, AG1’s first all-new product innovation coming later this summer in North America, and AG1 Next Gen – our most advanced, clinically-backed formula yet with upgraded probiotics, an enhanced B vitamin complex, and added vitamins and minerals – exclusively available on drinkag1.com. Thank you Andrew Ross Sorkin and Joe Kernen for the conversation. https://lnkd.in/g5eg8s8J
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Big News! Fifteen Years After Hitting the Market With Its Signature Greens, AG1 Is Launching a Sleep Supplement. “We’re still about foundational health. AG1 is nutrients and gut health. AGZ is rest and restoration,” (Kat) Cole said. “For years, we have heard our customer conversations that foundational nutrition is just the beginning and to have an even greater impact, we’re expanding into new areas of foundational health.” Thank you Emily Burns and WWD for being the first to share our news. Read the full article and interview with Kat Cole here: https://lnkd.in/getBjB7s Join the waitlist at drinkag1.com/agz.
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The supplement industry is broken. Of the 100,000 products on the market, approximately 10-15% have at least one clinical study on the actual product.* Crowded with junk. Light on clinical research. Full of confusion. Customers deserve better - to know what they’re putting in their body and that it actually works. Products should be simple. They should be made with high-quality ingredients. Third-party tested for quality. And they should be backed by real science, and real clinical studies. Tomorrow, the next generation of AG1 begins —always with the continuous pursuit of excellence and always with the bar raised higher and higher. It’s time to clean up the supplement aisle. See you in the morning. *https://lnkd.in/etbWfX7b Research, C. F. D. E. A. (2024, March 5). FDA’s Regulation of Dietary Supplements with Dr. Cara Welch. U.S. Food And Drug Administration. https://lnkd.in/gexCUPAX
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Hello, NYC. AG1 is proudly NSF Certified for Sport®, one of the most rigorous certifications in the supplement industry. The logo means every batch of AG1 is tested for more than 280 substances banned by more than 13 major sports organizations. Just another reason to feel great about your morning scoop.
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At AG1, our mission is to empower people to take ownership of their health and that includes making a positive impact for our customers, the planet, and communities in need. We’re proud of the progress we continued to make last year in sustainable growth and fighting food insecurity. Learn more about our key achievements and the goals that lie ahead in our 2024 Impact Report: https://lnkd.in/gFP6teFC
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Proud to see our CEO, Kat Cole, take the TED Conferences stage to share one of the leadership practices that has shaped her career. The Hot Shot Rule is simple, powerful, and now available to watch on TED.
Early in my career, I didn’t have access to as many external mentors or coaches as I wanted. I was leading global teams, making major business decisions, and trying to grow, but often felt like I was figuring it out with only internal perspectives. So I developed and honed a series of self coaching tools, including the Hot Shot Rule—a simple practice I’ve used weekly for almost two decades. Here’s how it works: I imagine someone I admire—another CEO, my mom, a friend, an inspiring leader in a field, a former colleague—stepping into my role. What would they see that I couldn’t? What would they change immediately? And what was stopping me from doing it right now? Once I have that clarity, I put it into action within 24 hours and tell the team involved. The practice became a way to see my role, responsibility, and opportunity with fresh eyes and day one energy, and act decisively. It helps me at home and at work as CEO of AG1. In the fall, TED Conferences invited me to share this practice from the TED stage in my home city, Atlanta. The recording is now live on TED http://go.ted.com/katcole and I’m excited to finally share it more broadly. I hope the Hot Shot Rule helps you the way it has helped me.
Kat Cole: The "hot shot rule" to help you become a better leader
https://www.ted.com
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We’re incredibly proud to announce that AG1 is the Official Daily Nutrition Supplement Partner to England Rugby, providing England's players with daily nutritional support as they train, compete, and recover. Beyond supporting the men’s and women’s teams, AG1 will elevate the fan experience with exclusive competitions and product samples at the stadium starting from the 8th February, 2025 and onwards during England home matches. We're ready for kick off, let's go!
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We loved spending time with friends, customers and partners this past weekend in New York. From Kat Cole sharing the National Retail Federation main stage with Shopify President Harley Finkelstein and Favorite Daughter Co-Founder Sara foster to AG1 smoothies at Shopify NY, we had a blast.
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Congratulations Paulie Dery and all nominees, for being recognized by ADWEEK’s Marketing Vanguard Awards 2024. https://lnkd.in/gYrYuaT4