Data Axle

We are proud to announce the expansion of our partnership with Dynata, integrating Data Axle’s scaled, privacy-compliant identity data into their trusted first-party ecosystem. As brands prepare for a post-cookie world, this collaboration provides the precision, scale, and compliance needed to unify signals, enrich customer data, and activate audiences across all channels. With over two billion digital identifiers, this is identity resolution built for the future of marketing. Read more: https://lnkd.in/egh2hthK #IdentityResolution #DataAxle #Dynata #DigitalMarketing #AdTech #PrivacyFirst

📬 Now Live: Data Axle’s August 2025 Digital Newsletter Target smarter. Convert faster. Connect meaningfully. This month’s newsletter is packed with audience insights that help brands win big across Programmatic, Optimized CTV, and Social. 🎯 Inside this edition: 🏈 Inside the Redzone: Target football fans just in time for kickoff 🎁 Who's on the Nice List? Parents, Bargain Hunters, and Big-Spending Gift-Givers 🎙️ Podcast Powerhouses: Reach the most loyal listeners by genre 💡 Ready to build custom audiences or browse our digital taxonomy? 🔗 [Explore Here] https://lnkd.in/ehi4Dpdp #DataAxle #AudienceTargeting #ProgrammaticAdvertising #CTV #SocialMarketing #HolidayMarketing #RetailData #DigitalTaxonomy #CustomAudiences #MarketingData #ConsumerInsights

Are you still treating CTV as a glorified billboard? It's time to get strategic. https://lnkd.in/eHwf2E7J #CTV #MarketingStrategy #MarketingInsights #MarTech

If you're still relying on surface-level intent signals, like basic web activity or page visits, you’re likely missing out on real opportunities to engage and convert. Our newest guide breaks down how to go beyond traditional intent data and tap into next-generation strategies that actually move the needle. - Learn how to connect earlier in the buying journey - Understand real signals behind engagement - Activate smarter campaigns that convert 🔍 Get the full guide: Going Beyond Traditional Business Intent Data to Drive Meaningful Connections 📥 https://lnkd.in/e-MBquUt #B2BMarketing #IntentData #LeadGen #MarketingStrategy #DataDrivenMarketing

📬 Your emails can’t convert if they never reach the inbox. Email deliverability is no longer just about a decent open rate—it’s about surviving the spam filters and meeting a whole new set of technical standards. Today’s top brands are evolving fast: - Authenticating domains - Cleaning their lists - Segmenting smarter - Preparing for AI-driven inbox shifts The rules have changed. And if you’re not adapting, you’re already falling behind. Our latest guide breaks down what matters most in 2025 and what’s coming next—so your emails actually get seen. 👉 Grab your copy now. https://lnkd.in/ekkphPqY #EmailMarketing #Deliverability #MarTech #InboxStrategy #AIinMarketing

We're #hiring a new Digital Designer, Nonprofit in United States. Apply today or share this post with your network.

Marketers have always known the power of great data. But putting it to work—accurately, efficiently, and at scale—has been anything but seamless. Until now. Get the inside scoop from our Sal Pecoraro 👇 https://lnkd.in/eww29y-K

Did you know that only 14% of organizations have achieved a 360-degree view of the customer? This is what a study by Gartner, Inc found. However, 82% of respondents said they still aspire to attain this goal. We maintain that knowing your customer is everything. But how you identify and engage them depends on the type of data you use. Learn more 👇 https://lnkd.in/eST_KS-S

🔍 “Generation Z wants it all—and they want it now.” But that doesn’t mean they don’t also want guidance, support, and authenticity. Beth Smiley Merle’s new piece is a must-read for any financial services leader thinking about how to win the trust of this digitally fluent but financially underserved generation. From influencer strategies to embedded finance, she breaks down how Gen Z’s expectations are rewriting the rules of engagement—and why real-time, personalized experiences aren't just a nice-to-have, but a necessity. If you’re rethinking your approach to Gen Z, especially in banking or fintech, this article is full of insights worth bookmarking. 👇 https://lnkd.in/eVnEeQWS What’s one shift your team is making to connect more meaningfully with this next-gen customer? #GenZ #BankingInnovation #CustomerExperience #FinancialLiteracy #Personalization #DataAxle

We're #hiring a new Strategic Account Director in United States. Apply today or share this post with your network.