Cognism

Some data providers know how to talk the talk… But when it comes to compliance? They ghost. Becky’s been there. Big lists, shiny promises, and absolutely no transparency. Being one bad send away from a GDPR disaster, she realised that it’s not just about numbers, it’s about trust. Now Becky’s using our Date-a-Vendor content hub to find a data provider that ticks every box. 💘 Because in email marketing, shady sourcing is the ultimate red flag. If your current provider’s hoping you won’t ask questions, it’s time to raise your standards. 👉 Explore the hub and find your perfect data match: https://lnkd.in/e_HAZsfk

Launching into a new market isn’t just about having a solid strategy. It’s about actually making it work across regions, channels, and teams. In this episode of Marketing Dilemmas, Liam sat down with Adina Apachitei, Global Director of Best Practice Programs at AVEVA, to unpack the real challenges of enterprise expansion. From long sales cycles to competing internal priorities, Adina shares what really makes or breaks growth in new segments, and how to keep momentum when things get messy. 🎧 Listen now: https://lnkd.in/eNxutccj

"Someone says, ‘Are you sure?’ and I start spiralling!” In the latest episode of Why Did It Fail?, Lauren Reeves opens up about the moments of self-doubt that sneak in even if you’ve already backed yourself... It's real, relatable, and a serious reminder that confidence and uncertainty can coexist. Full podcast episode 👉 https://lnkd.in/en3RVSzQ

What’s actually working in B2B marketing right now? We put the question to our own team, and got three different answers: 👉 Indexing on brand - like you see in B2C marketing 👉 Turning case studies into short-form content people actually watch 👉 Pushing the boundaries of what creative campaigns look like What would you add to the list?

Sam’s a Demand Gen Content Manager who thought he’d found the one. He’d coupled up with someone who knew all the right things to say. But when it came to showing up? Nothing. It’s the same story when you rely on US data to break into Europe - big promises, zero presence. Now Sam’s done playing around. He’s using our Date-a-Vendor content hub to find a provider that actually knows the territory, and is ready to deliver when it matters. 🌍 Because data without local know-how? That’s a red flag. 👉 Explore the hub and find your perfect data match: https://lnkd.in/e_HAZsfk

“We put Cognism in a race with five other providers.” Dave Smallwood, Managing Director at Mollie, describes their head-to-head test to find a data provider that could actually deliver on connect rates and real conversations. The result? 👉 Cognism delivered 30% more connects than the rest. Read the full story: https://lnkd.in/dmFSxWbS

Cold calling = a mindset game. And your mindset? It starts with how you're showing up physically. On our latest Cold Calling Live, Isa Sher and Lauren Reeves talked about how standing tall - literally - can shift your energy on calls. Because when you physically project confidence, your mindset follows. 🧠 Not in the right headspace? Stand up, shake it off, and give yourself a power pose. Then get back on the phones with a different energy. Sometimes the best way to sound confident… is to look it. Isa's back this Thursday with Helena Clisby for another live session - don't miss it 👇 https://lnkd.in/ezKnX9ka

Cold Calling Live is back! Join Isa Sher and Helena Clisby for a power-packed live session where they’ll: ✅ Share top tips for mastering cold calls ✅ Give you an opprtunity to go live and show off your skills 🎁 Plus, you'll have the chance to win an array of prizes So, bring questions and your cold calling energy. We can't wait to see you! 👉 Register now: https://lnkd.in/e9TABsKR #Sales #ColdCalling

📞 What’s your go-to cold call opener? We asked our team and got five different answers – each with its own style, structure, and approach. Here’s how Cognism reps are kicking off cold calls in 2025. 👇 Follow along for more real talk from the sales floor.

What’s the marketing dilemma you just can’t crack right now? After our last event, we asked your fellow marketers what dilemma they’re struggling with. Here's what they said: 📍 Building global event strategies that actually work 💸 Scaling campaigns with shrinking budgets 🤳 Getting sales to confidently show up on LinkedIn In our next live session, we’re diving into one of these — and you get to pick which. Vote, join the conversation, or bring your own dilemma to the table. 🗓 Thurs 24th July | 🕓 4pm BST 🎙 With Liam Bartholomew, Fran Langham & a bunch of marketers like you Let’s solve this stuff together.