Centerfield

Our CEO Kris Barton, Steve Prestidge, Melanie Palmer, Ryan Heller, Mark D'Ambrosio share about our powerful blend of human expertise and AI innovation that drive over 25 million direct sales conversations annually for our clients. Our tech and talent work to fully orchestrate inbound/outbound calls, SMS, email, and appointment setting, to help top brands connect with ready-to-buy customers. Centerfield is built to help you do it better, as we: ⚡ Optimize every customer touchpoint 🤖 Enhance performance with dynamic scripting and live-call intelligence 🌍 Serve multilingual audiences across onshore, offshore, and agentic teams 💸 Lower cost per acquisition—often outperforming internal teams In this quick video, we share how it works, from first click on our owned-and-operated sites to conversion via our Dugout and Batting Cage platforms. For more information, visit: https://lnkd.in/gfmaDFeu #salesenablement #customeracquisition #callcentersolutions #growthmarketing #martech #b2bsales #directtoconsumer #performancemarketing

As digital trends evolve, content strategies are shifting fast. What’s driving your brand visibility in 2025? Cast your vote 👇 and feel free to drop examples or links in the comments. #poll #digitaltrends #digitalmarketing #brandvisibility

Four shifts in digital marketing you need to know about - let’s get right into it: 🔥 AI now claims over 5% of desktop search, and has already doubled YOY. That means digital marketing is shifting from SEO to GEO (Generative Engine Optimization). Those SEO’s who used to obsess with front page rankings and “above the fold” marketing are racing to think AI-first. 🎯 Micro‑influencers are outpacing big names: under-100K influencers are driving better ROI per collaboration. 💡 Inclusive marketing (recognizing representing different races and abilities in imagery) has measurable impact : +5% short-term and +16% long-term revenue gains, and a 62% higher likelihood of being a customer’s first choice. 🎥 Video and audio campaigns aren’t going anywhere: short-form video is doubling engagement, and 91% of marketers are investing more in audio content. What do you think of these? Trying any of them? Stay tuned, Centerfield is always bringing you actionable insights to supercharge customer acquisition.

This summer, Darren Mallot joins Centerfield as a Finance Intern, bringing curiosity and energy to the team. He's excited to see how the accounting and finance principles he’s studied in school translate to real-world business operations. Beyond the numbers, Darren is all about sun and speed - his favorite things include waterskiing and soaking up the sun at the beach. 🌊🎿 Welcome, Darren, we’re pleased to have you on board! #meettheintern #centerfieldlife #financeinternship 

Childcare costs *triple* during the summer months, with American parents spending an extra $2,200 on average, according to Savings.com, a Centerfield digital brand, and their new Summer Spending Study. (link in comments) As featured in ClickOrlando WKMG News 6, Centerfield’s own Beth Klongpayabal, SVP of Corporate Communications and proud working mom, shares how these rising costs impact the workforce. “Working parents are forced to make tradeoffs — not just financially, but professionally. These summer months can mean adjusting schedules, skipping networking opportunities, or even turning down projects.” 📊 Want more data-backed insights like these? Follow Centerfield here on LinkedIn: we share our forward-thinking research on consumer behavior, the very same insights that are presently helping us supercharge customer acquisition for our clients. #consumerinsights #workingparents #centerfield

Please give a warm welcome to Ryan Sheehan- he’s joining our Media Buying team this summer. Here’s what he has to say: “While at Centerfield, I’m looking forward to getting to know as many people as possible and learning all the ins and outs of Media Buying!” Outside of work, Ryan loves spending time with friends and family. Here’s a photo of him and his friends on their trip to Japan last year! 🇯🇵 When he's not exploring new places, you’ll find Ryan right where he’s happiest: at home with his dog Finn (and his family, of course). Welcome to the team, Ryan! 👏   #mediabuying #internships #centerfield

Kids are headed back to school… is your office supply closet locked? We’re only half joking- back-to-school costs are climbing, and new research from Savings.com.com, a Centerfield digital brand, shows that more than half of U.S. parents expect to spend even more on school supplies in 2025, shifting how they prioritize, budget, and make other purchase decisions under stress. Centerfield’s research was featured this week on WGN-TV (link in comments) — and it highlights key behavioral shifts marketers, retailers, and educators should be watching. 👇 Key findings: Parents now expect to spend $297 per child on back-to-school — up 26% from last year. 33% say they’ll rely more on sales, coupons, and cashback offers this year. 21% of parents plan to spend more than they can afford. Clothing and tech remain the biggest drivers of cost increases. 🔍 Want more research like this? Follow Centerfield here on LinkedIn — we share timely insights on how consumers think, shop, and spend across life stages. #backtoschool #consumerinsights #millennials

This week, the builders podcast released its 100th episode! 🎉 Presented by business.com, our show led by Centerfield's Chief Marketing Officer John Busby is gaining serious momentum. If you're not already listening, now’s the time to catch up. 🔥 New episodes drop regularly — and they’re only getting better. 🧠 Listeners get countless insights from the founders, execs, and those architecting today’s business world. 👉 Follow, subscribe, and get inspired by the stories behind the strategies. https://lnkd.in/guJEbK5m #leadershipinsights #founderstories #entrepreneurmindset 

📉 If you follow the money, here’s a plot twist: Nearly half of Baby Boomers have already given significant financial gifts to their children — yet many Millennials still consider it taboo to discuss money with their family. Again: the largest wealth transfer in history is already underway - and most families aren’t talking about it. This early giving trend is quietly reshaping how Americans plan, give, and communicate across generations. And if you think it doesn’t impact your industry… think again! 🧠 Our latest research, conducted through Centerfield’s digital brand SeniorLiving.org led by Taylor Shuman, was just featured in Business Insider (link in comments). Thank you Kelsey Vlamis for the story! 👇 A few standout findings: 64% of Americans believe it's inappropriate to ask parents for an early inheritance — but 4% have done it anyway. Over 1 in 4 say they’d ask for help to buy a home. 76% of parents would consider early giving — but only 8% have actually done it. 25% of parents are motivated by tax benefits, but many worry it could harm relationships. Still, the majority of parents who gave early had no regrets. 📊 Want more data-backed insights like these? Follow Centerfield here on LinkedIn — we regularly share research on consumer behavior, generational change, and the emotional drivers behind major life decisions. #wealthtransfer #millennials #consumerinsights Link for comments: Read the Business Insider article here: https://lnkd.in/eWuucv8f See the full research set here: https://lnkd.in/eewETuvV

Every day counts - and that’s why we’re stopping to appreciate these amazing Centerfielders who have dedicated themselves for 5 and 10 years this June and July. ⭐10 Years: Peter Chen, Erik Owens, sai kiran karumuri ⭐ 5 Years: Paul L., Sharrese Sanders, Sonsaray Johnson, David Walker-Hartsock Thank you for your contributions to the team!